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Learning Lab: Building a Branded Fleet: Custom Agents for Marketing Teams
RegisterApril 28 @ 2:00 pm - 4:00 pm EDT
This hands-on session shows marketing pros how to build branded, reliable, AI-powered helpers that function as digital coworkers. By the end, participants understand what custom agents can do, how to create them, which traps to avoid, and how to work with IT to roll them out firmwide. The capstone: building four practical agents that support daily marketing tasks.
Objectives:
- Learn how custom bots, agents, and GPTs support brand consistency, content creation, SEO, and storytelling.
- Gain practical guidance on tools, inputs, and IT collaboration.
- Complete four bot-build demonstrations and hands-on steps.
About the Speaker
Becky Livingston | Owner/CEO, Penheel Marketing
With 20+ years of accounting marketing experience, Becky Livingston is a seasoned practitioner that embraces learning and knowledge sharing. As a veteran college professor, her courses focus on interactivity, idea sharing, and learning in a fun environment. Additionally, over the past 13 years, she has written four accounting marketing-related books and presented at dozens conferences and webinars. She also writes a monthly marketing blog for CPA Practice Advisor, plus a quarterly article for NJ CPA Magazine. In 2024, she was recognized as a Top 25 Accounting Influencer by Ace Cloud Hosting. Becky is also a 13+ year active AAM member. You can follow Beck’s marketing agency, Penheel Marketing, on Facebook, LinkedIn, YouTube, Instagram, and Pinterest.