Amplify! Season 4 Episode 5
Building a BD Culture That Drives Growth

with Suzanne Reed, CMO with LBMC

A thriving business development culture goes beyond just sales—it’s about engagement and contribution from everyone in the firm.

In this season of Amplify! we’re talking about the role of a business developer in a CPA firm. And this episode focuses on building a BD culture that drives growth. Suzanne Reed, chief marketing officer at LBMC, shares her insights on building a BD culture, when to start BD training, how to build accountability to the culture and much more.

Be sure to listen in to hear how an effectively executed culture change can propel a firm’s growth and success in the long run.

Apple Podcasts

YouTube

Spotify

The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.

Amplify! Season 4 Episode 5Building a BD Culture That Drives Growth

with Suzanne Reed, CMO with LBMC

Amplify! Season 4 Episode 5
Building a BD Culture That Drives Growth