with Suzanne Reed, CMO with LBMC
A thriving business development culture goes beyond just sales—it’s about engagement and contribution from everyone in the firm.
In this season of Amplify! we’re talking about the role of a business developer in a CPA firm. And this episode focuses on building a BD culture that drives growth. Suzanne Reed, chief marketing officer at LBMC, shares her insights on building a BD culture, when to start BD training, how to build accountability to the culture and much more.
Be sure to listen in to hear how an effectively executed culture change can propel a firm’s growth and success in the long run.