Meet a Member: Eric Majchrzak

January 27, 2026

JUST THE FACTS

  • Name: Eric Majchrzak
    • Title: CEO/Chairman
    •   Years of Experience: 35 years total experience (23 in accounting marketing)
    •   College Name & Degree(s): Buffalo State University; B.S. Business/Advertising
    •   Firm Name: BeachFleischman
    •   Firm City & State: Tucson, AZ
    •   Firm Size: $47 million; 250 employees
    •   Email Address: [email protected]
    •   Professional Memberships:
  • AAM; AAM Hall of Fame inductee and recipient of the Bruce Marcus Lifetime Fellowship (2018)
    • LEA Global – Strategy committee member; Managing Partner Collaboration Group
    • Community Involvement:
  • Leadership Council Chairman of Arizona State University’s Lodestar Center
  • Trustee/Board member of the Sun Corridor (Economic Development)/Chamber of Southern Arizona
  • Twitter Handle: @EricMajchrzak
    • LinkedIn Profile:  https://www.linkedin.com/in/ericmajchrzak/

GETTING TO KNOW YOU

How has your career developed over time, and what led you to become CEO at BeachFleischman?

Prior to public accounting, I worked in three other industries in various sales/marketing capacities, including as a beer distributor sales representative, a radio station account executive, and as a middle-market lending senior advertising administrator. It wasn’t until 2003 that I got my first marketing role at FreedMaxick, a public accounting firm in Buffalo, NY. Nine years later, I joined BeachFleischman in Tucson, AZ, as Chief Marketing Officer, and became a shareholder in 2013. In 2018, I took on the role of BeachFleischman’s Chief Strategy Officer (CSO), where I was responsible for developing and implementing the firm’s strategic plan and ensuring alignment with its mission and long-term goals. That strategic foundation in sales, marketing and strategy, along with a willingness to challenge traditional thinking, positioned me to be appointed CEO by BeachFleischman’s partners in 2022.

How has your marketing experience influenced your view as an accounting firm CEO?

I’ve always had a very broad view of marketing. It’s not just about promotion, it’s about understanding clients’ needs, shaping service delivery, and aligning every part of the firm toward value and growth. My background as a marketer made me think holistically as a CEO about my firm’s service offerings, business model, pricing, process, geographic markets, people, and client experience. This perspective has driven my decisions, such as shifting toward value pricing, client-centric service models, and collaborative internal structures rather than traditional hierarchical ones. Marketing also taught me to anticipate trends, adopt new technologies, and make data-informed decisions that benefit the firm’s long-term sustainability.

What have you learned the hard way?

As a marketer at an accounting firm, I always felt like an “outsider” and, early on, put significant effort into changing that perception. I wasted years trying to “fit in” because I felt being an outsider was a weakness. The truth is, being an outsider is a strength and advantage, not a weakness. I learned to embrace my outsider status and eventually realized that my partners didn’t want me to think like them. They wanted a different perspective. Had I known this earlier in my career, I may not have worried so much. Today, I often say that firms need people who operate from “the other side of the brain,” too.

What is a “must know” for new accounting marketers?

New accounting marketers need to know that:

  • Marketing equals influence, not just communications and brand. You should be helping shape service strategy, pricing, markets, positioning, and client experience. Own it. It’s the marketer’s domain.
  • Digital and data competencies are non-negotiable. Firms are competing on visibility and value in a digitally driven world.
  • Relationships and credibility matter. Build them early and invest in continuous learning and networking (like industry associations such as AAM) to accelerate your impact.

What are your special skills or something people may not know about you?

I was an early adopter of search engine optimization (SEO) and picked up the skill in 2001 while in the banking sector. I was largely self-taught and refined the skill over decades by testing various tactics, strategies and methods. I used it to propel my career in the accounting profession, and I was able to use SEO to drive significant revenue for my firm(s). It’s what eventually made me an equity partner at BeachFleischman as a CMO. Today, I don’t practice SEO as a CEO, but I keep tabs on the developments impacting search, such as AI.

What is the biggest benefit you’ve received from your AAM membership / its impact on your career?

Credibility. My involvement with AAM was truly transformative. The national credibility I gained through my involvement in AAM was key to my success. Serving on the AAM Board, speaking at conferences, winning AAM-MAAs, and receiving “AAM’s Marketer of the Year” and “AAM Hall of Fame” honors gave me the “local” credibility I needed at my firm. It was critical to be seen as the subject matter expert in my field. I was no longer questioned by my partners. That freedom is a good feeling to have.

What is the biggest issue facing accounting marketers today?

It’s strategic influence and relevance. Marketers need to shift from executing campaigns to driving firm strategy. We need to move from a strictly supportive role to strategic partners at the table, shaping pricing models, M&A, service delivery, talent strategy and client experience.

What is the biggest project you’re working on right now?

Our biggest ongoing project is redefining our business model beyond time-based billing to a worth-based pricing model. The idea is to align what we do with the real value we deliver clients, rather than how long something takes. It’s disruptive and essential for future sustainability. We’re also continuing to build out innovation capabilities that respond to emerging technologies and market needs more rapidly than traditional annual planning cycles.

If you had an unlimited budget, what would you implement immediately?

I’d continue to build out BeachFleischman’s innovation center, exponentially, to focus on future services, automation, AI adoption and emerging client needs. Our innovation center is an emerging force that continuously experiments, learns and brings new capabilities to our firm, both internally and client-facing.

What blogs/social feeds do you subscribe to that are helpful?

I enjoy and follow the Accounting Podcast (hosted by David Leary and Blake Oliver) for all the news and commentary on issues impacting our profession. Other sources on my regular list include:

  • Accounting Today (for trends and leadership thinking)
  • CPA Trendlines’ “Gear Up for Growth” podcasts w/Jean Caragher
  • MasterClass Series
  • AAM Summit content and AAM communications
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