Cutting through the noise to reach our potential customer can be an uphill battle. How have you changed your overall marketing mix to effectively bring your services to market? How has demand for hybrid events changed our tactics, where is fatigue being seen for different channels or tactics, and is there anything new and different?…

Marketers are often change agents in accounting firms and thus we are focused on fixing things, improving things and identifying ways our firms can do better. Sometimes we can lose sight of the need and importance of celebrating the things that are done well and the people doing them. During this July campfire, we want…