Learning Lab: Creating Better Videos: Video Production for Any Skill Level

Course Overview

Take your video skills to the next level. We’ll start with a quick refresher on the essentials – framing, lighting, and audio – before diving into practical ways to elevate your content from writing your script to using beginner-friendly editing tools like Canva and advanced editing tools like Adobe Premiere Pro.

Through live editing demonstrations, you’ll see how to transform raw footage into polished stories that resonate with your audience. We’ll also share Blue & Co.’s proven best practices for editing efficiently, maintaining brand consistency, and optimizing video for multiple platforms.

Most importantly, you’ll discover how video can strengthen your marketing strategy, resulting in boosted engagement, improved SEO, and a stronger connection with your audience.

1. Gain confidence using beginner and advanced editing tools to create polished, professional-quality videos.
2. Learn best practices for editing efficiently, maintaining brand consistency, and preparing content for multiple platforms.
3. Understand how to leverage video strategically to increase engagement and improve SEO performance.

Speakers

Sam Crist

Sam Crist is fueled by a passion for problem-solving, creative storytelling, and the strategic impact of marketing. With expertise in multi-channel campaigns, digital innovation, and team leadership, she has guided organizations through growth, change, and new opportunities. Her experience spans leading marketing efforts during mergers, developing content that drives revenue, and implementing technology solutions – all with a balance of vision and hands-on execution to achieve measurable results. In addition, Sam contributes thought leadership to the profession as a regular content publisher through AAM’s Minute Committee.

Ryan McClain

Ryan McClain is the Video Marketing Manager at Blue & Co., LLC, where he brings more than five years of video marketing and television experience to the firm. His work has earned recognition both inside and outside the profession – he is a five-time Emmy nominee and one-time winner, and in his first year at Blue, he received an AAM Marketing Achievement Award in the Video/Media category.

A graduate of Ball State University’s School of Media, Ryan has built his career around the power of visual storytelling. He is a strong advocate for incorporating video and audio into every facet of marketing to connect more effectively with audiences.