Summer 2025 Growth Strategies

Marketer’s Playbook for a Successful Merger

Discover how marketers can turn a merger from a disruptive change into an opportunity to unify brands, engage employees and strengthen client trust.

Understanding the Lifecycle of a Private Equity Investment

Explore the full journey of a  PE investment and learn how these deals are reshaping the accounting industry.

How Private Equity Impacts Marketing

Learn how to position marketing as a strategic driver in  PE deals and keep both employees and clients aligned through change.

Q&A

Kristen Lewis provides guidance on how strategic marketing can promote unity, increase visibility and support growth following significant changes within a firm.

Take Five

Hear what the experts say about communication, positioning and strategy when your firm is going through a merger or  PE investment.

TechNOWlogy

From CRM to pipeline management, discover the tech essentials that can make or break your firm’s M&A or PE transition.

By the Numbers

See the latest  PE activity shaking up the accounting industry and what it means for your firm’s future.

Business Development

Learn how business developers can stand out and grow in a market transformed by  M&A and P&E.



AAM Growth Strategies SUMMER 2025_COVER