Leadership

Board of Directors

Brunella Reid

President (2026)

Partner and Chief Marketing Officer
Moore Colson

Brunella Reid, MBA, PCM, CDMP, is a Partner and Chief Marketing Officer at Moore Colson. Brunella has more than 25 years of experience, including over 20 years in marketing leadership roles spanning professional services, Fortune 50 organizations, and the transportation and logistics industry. She specializes in shaping firmwide growth strategy, elevating brand positioning, and modernizing the marketing function. Brunella partners closely with the Managing Partner and partner group to lead strategic growth initiatives, align go-to-market efforts across service lines and industry groups, and strengthen the firm’s market presence and long-term positioning.

Read Brunella's Bio

Prior to joining Moore Colson, Brunella served as Manager of Marketing Communications at Anthem, now Elevance Health, a Fortune 50 corporation, where she led a team of marketing communications writers, ensured brand consistency across thousands of communications annually, and implemented creative process improvements. Earlier in her career, Brunella spent 15 years at Samuel Shapiro & Company, Inc., progressing from operations into leadership roles across training, compliance, and marketing. As Director of Marketing, she led the company’s marketing transformation, introducing digital, social, and analytic tools that elevated the brand and positioned the firm to compete effectively with significantly larger industry competitors. Brunella holds a Bachelor of Science in Business Administration from the College of Charleston and a Master of Business Administration from The Citadel.

Laura Metz

Past President (2026)

Senior Growth Manager
HCVT

Laura Metz is a marketing professional with over ten years' experience in the professional services industry, working with accounting firms for the past eight. She focuses on the "people" element of tax, audit and accounting, telling the stories that should be told in a way that people want to hear it.

Read Laura's Bio

Laura is a marketing professional with 10+ years' experience in the accounting industry, focusing on the "people" element of tax, audit and accounting. She is currently serving as senior growth manager for HCVT, working to develop and implement the firm’s growth strategy, supporting the firm, industry niches and service lines.

She is an active member of the Association for Accounting Marketing, currently serving on the Board of Directors and previously as the Strategic Communications Committee Chair.

Gabriel Tevrizian

President-Elect (2026)

Director of Growth
Councilor, Buchanan, & Mitchell (CBM)

With over 25 years of experience in professional services, Gabe is an innovative Marketing and Business Development Executive known for driving results through brand management, demand generation, and client experience programs.

Read Gabe's Bio

Passionate about making a meaningful impact on business and people, he thrives on crafting strategies and authentic messages that resonate in the market. Gabe focuses on bridging innovative ideas with practical implementation, aligning growth objectives with value creation. He is dedicated to leading and mentoring teams, fostering a collaborative environment that empowers individuals to reach their full potential.

As an active member of AAM, Gabe serves on the Board of Directors (now in his second term) and participates in several committees. This involvement reflects his commitment to the profession and his desire to give back to the community by supporting the growth of future leaders.

JoLayna Arndt

Vice President (2026)

Chief Growth Officer
JLK Rosenberger

In her 15 years as an accounting marketer, JoLayna Arndt’s organizational skills and communication acumen have built her reputation as a “doer.” Throughout her career JoLayna has led successful rebranding efforts, launched new websites, created successful video and live training series, and increased the revenue growth of her firm’s top niches year over year.

Read JoLayna's Bio

Not only is she known for getting projects across the finish line, JoLayna improves the careers of others along the way, teaching them the skills necessary to succeed on their own. She is a master communicator and has perfected the art of having tough conversations with leadership and peers alike. Never one to shy away from a challenge, once she commits to something she is 100% “all in.” She is a fantastic presenter and brings learning to a new level when she shares her knowledge. JoLayna is a careful strategist, taking time to research, question, and obtain buy-in on new initiatives before implementing. JoLayna is known for her witty personality and sharp intellect and is always willing to share solutions for overcoming problems. She enjoys spending time with her husband, four children, and three grandchildren in her downtime.

JoLayna’s professional volunteer positions include:

PKF Global, North America Marketing Chair, 2018-present
Association for Accounting Marketing (AAM), Professional Development Committee, 2022- present
Association for Accounting Marketing (AAM), Summit Conference Chair, 2022
Association for Accounting Marketing (AAM), Summit Conference Co-chair, 2021
Insurance Accounting Systems Association (IASA), Women in Leadership and Professional Development Committees, 2019-present

Lucas LaChance

Treasurer (2026-2027)

Partner
Miller Kaplan

Read Lucas' Bio

Lucas is a Texas Society of CPAs Rising Star Award-winning relationship manager, auditor, board member, author, and speaker with two decades of leadership in assurance, consulting, risk management/ mitigation, and taxation services. After nearly a decade as an auditor working with clients in a number of industries; including construction, M&D, and not-for-profit, he now is responsible for leading firm initiatives to expand existing client relationships and establish new ones, investigate innovative client services and solutions, and instill a culture of client service and sales. He often presents to local, state, and national audiences about accounting industry developments.

Chris O'Day

Secretary (2025-2026)

Director of Marketing
LGA, LLP

Christopher O'Day is the Director of Marketing at LGA, LLP a full-service Certified Public Accounting and Business Advisory firm with offices in Woburn, MA, Chestnut Hill, MA, and Salem, NH. LGA specializes in tailoring services to suit the needs of closely-held businesses, entrepreneurs, high-net-worth individuals, and non-profit organizations.

Read Chris' Bio

As the Director of Marketing, O'Day is responsible for the firm's strategic marketing, digital marketing, social media, communications, event management, and other growth efforts for the firm.

O'Day joined LGA after his prior firm ALL CPAs, merged with LGA on November 1, 2021. During O'Day's time with ALL, the firm was annually ranked as a leading CPA Firm by Forbes, Accounting Today, and the Boston Business Journal. He led the firm through a rebranding from Abrams Little-Gill Loberfeld PC to ALL CPAs. He created the firm's content and social media strategy, including launching ALL's blog, an internal newsletter, and client spotlights. He also helped reinvigorate the firm's annual premier networking event and increase attendance by over 200% from prior years.

O'Day has over twelve years of experience in accounting marketing. O'Day also worked for the Massachusetts Society of CPAs, where he marketed the CPA profession to high school and college students.

He graduated cum laude from Assumption University with a degree in English with a concentration in writing and a minor in marketing. He also served as the captain of the University's Division II cross country and track teams. He is very active in local charities, including participating in a boxing match to raise money for local families affected by cancer.

Anne Angera

Member-at-Large

Director of Marketing
DunlapSLK PC

Anne Angera is Director of Marketing for DunlapSLK, a 64-person certified public accounting firm located in Bucks County, Pennsylvania. Beyond the four years spent with a small, full-service advertising agency after graduating from Slippery Rock University with her BSBA degree in Marketing, Anne has spent her entire professional career serving as a solo marketer for one accounting firm.

Read Anne's Bio

Over the course of her more than 30 years with the DunlapSLK PC, she has experienced both a firm split and a firm merger. Anne is a long-time member and supporter of AAM, serving for ten years as Co-Chair of AAM’s MarkeTrends Committee, as Conference Co-Chair for the 2003 Boston Summit, “Revolutionary Marketing,” and most recently as a member of the 2025 Summit Content Sub-Committee. She has received both the AAM Volunteer of the Year award and an honorary AAM-MAA for MarkeTrends.

Allie Blessing

Member-at-Large

Senior Manager of Growth & Development
Mauldin & Jenkins, LLC

Allie Blessing serves as the Senior Manager of Growth & Development at Mauldin & Jenkins, a top 100 accounting firm that serves clients throughout the Southeast. Previously, she served as a Marketing Manager with another large Southeastern accounting firm, focusing on firm communications, content creation, industry segmentation, and thought leadership. Passionate and creative, Allie has over 10 years of total experience in the accounting marketing industry and excels at developing response-driven marketing initiatives and communications.

Read Allie's Bio

An active member of AAM since 2015, Allie has served on the AAM DE&I Committee since its creation and was an integral part of the subcommittee that developed the DEI Toolkit. She has also been involved in multiple AAM Circles and previously served on the Marketing and Young Professionals Steering Committee for one of her firm's accounting alliances.

In addition, Allie is active in her local community, including completing a local leadership program, Leadership Cobb, in 2022 and is an active volunteer at Lifeline Animal Project where she walks dogs and helps create marketing materials and bios to promote dogs for adoption.

Korby Boswell

Member-at-Large

Senior Manager, Marketing Growth
James Moore & Co.

Korby has spent the last decade helping accounting firms build differentiated marketing programs that generate revenue and serve clients. His expertise spans demand generation and developing and implementing industry go-to-market strategies that generate leads and contribute to firm growth.

Read Korby's Bio

After spending several years as a solo marketer, Korby helped build and grow a full marketing function to support an expanding firm. Career highlights include implementing a revenue-generating content marketing program, leading an AAM-MAA-winning rebrand, and developing and executing firmwide and industry-focused marketing plans. He was named AAM’s Rookie of the Year in 2019 and Volunteer of the Year in 2022.

Travis Bradshaw

Member-at-Large

Chief Operations Officer, Advisory
CBIZ

As Chief Operations Officer, Advisory, Travis develops and executes the operational and go-to-market strategy for CBIZ’s advisory division. In this role he is responsible for identifying operational improvement opportunities and implementing best practices to enhance efficiency, quality and client satisfaction necessary for the client service team's success.

Read Travis' Bio

Prior to joining CBIZ, Travis worked at both Armanino and FORVIS in marketing leadership positions. His responsibilities included setting marketing strategy and providing oversight to teams that managed go-to-market responsibilities for tax, audit and consulting services. Prior to that, he worked for the world’s largest outdoor retailer and boat manufacturer in a variety of marketing capacities including sponsorship negotiation, event activation, point-of-purchase advertising and event management.

Alex Drost

Member-at-Large

Managing Principal
Connection Builders

Alex Drost is a growth-minded consultant with a proven track record of success in driving innovation, leading strategic initiatives, and championing tactical execution. He has nearly two decades of entrepreneurial experience and continually demonstrates his ability to navigate dynamic business environments. He is adept at managing complex projects, simplifying core objectives, and motivating teams to achieve their best work.

Read Alex's Bio

Beginning his career in financial services, Alex most recently served as Vice President of Middle-Market Investment Banking with Cascade Partners. With 10+ years of M&A and private capital markets experience, he has successfully led capital raise, buy-side, and sell-side transactions in various industries, including consumer-facing healthcare, multi-site retail, manufacturing, and professional services.

As the Managing Principal of Connection Builders, Alex consults with middle-market advisory services firms on setting and attaining strategic initiatives to unlock growth potential and maximize value creation opportunities. His work includes strategic planning, retreat facilitation, and growth enablement services.

As a recognized middle-market expert, Alex has served as a Board Member and Strategic Advisor for the Association for Corporate Growth (ACG) and an Executive Committee Member for the Great Lakes Capital Connection (GLCC). He is also an Association for Accounting Marketing (AAM) Business Development Advisory Board member.

Alex earned a Bachelor of Business Administration from Northwood University, concentrating in accounting and finance. He also holds an M.S.F. from Walsh College, with an emphasis on corporate finance, and is a registered CPA in the State of Michigan.

Apoorv Dwivedi

Member-at-Large

Founder
Fixyr

Apoorv Dwivedi is that rare marketer that’s been in the trenches and understands what accounting practices really need.

He is the founder at Fixyr, a boutique marketing consultancy he set up to help accounting and business advisory practices across North America fix their marketing. Before founding Fixyr Apoorv worked for 25+ years at leading high growth firms in senior marketing, research, product, and strategy leadership roles.

Read Apoorv's Bio

In his time at public practice and after setting up Fixyr, he has developed and executed successful marketing plans for thousands of CPAs and designated professionals. He’s managed over$40MM in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communication professionals, and business development staff.

He regularly speaks on marketing and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations.

Sunshine Escolarchua

Member-at-Large

National Senior Marketing Manager
BDO Canada LLP

With nearly 19 years of experience at BDO Canada LLP, Sunshine Escolarchua serves as Senior Manager, National Tax Marketing, where she leads the national go-to-market strategy for the firm's Tax practice.

Read Sunshine's Bio

Sunshine leads a national team of marketing professionals and serves as a trusted advisor to BDO's tax partners, shaping business development plans that turn practice priorities into market growth. She drives integrated campaigns, thought leadership and executive communications that position BDO's subject matter experts as credible voices and create new opportunities for the firm. Her path at BDO spans regional roles to firm-wide initiatives, giving her a practical view of how marketing, business development and client experience work together. She has seen firsthand how the role of the marketer has grown into the role of the growth leader.

Sunshine serves as Board Liaison to the Social Media Committee and chairs the Canadian Circle. She presented at the 2023 AAM Summit and was part of the team recognized with the 2022 AAM Award for Integrated Marketing.

Nicola Fleming

Member-at-Large

Director of Marketing
Perkins & Co

An experienced growth leader with over fifteen years of marketing experience, Nicola leverages her keen strategic smarts to help her firm thrive. With a focus on collaboration and communication, she has a knack for aligning marketing initiatives with company values and culture, ensuring that both client and employee experiences are central to firm growth.

Read Nicola's Bio

Since entering the field of accounting marketing in 2013, Nicola has been an active member of AAM and began volunteering in 2017. She has served on the board since 2020 and currently holds the position of president-elect.

Originally from Sussex, England, Nicola moved to the United States to attend college, earning a degree in English from Washington State University. She is passionate about nature, music, improv, skiing, writing, reading, and gin, and now calls Portland, Oregon, home.

Jeshanah Fox

Member-at-Large

Marketing Director
Brown Plus

Jeshanah is the Marketing Director at Brown Plus and has been with the Firm for 10 years. In her role, she focuses on aligning the strategic vision of the Firm with marketing initiatives and being the custodian of the brand. She also oversees the Marketing Department at Brown Plus.

Read Jeshanah's Bio

Mike Jones

Member-at-Large

Managing Partner & CEO
Resound

He works directly with accounting (and other professional services) firms to unlock their remarkable brands through his award-winning branding agency, Resound - established in 2009. His agency has worked with many accounting firms to establish, refine, and grow their brands, not least Richey May, Rea & Associates, Brown Plus, Henry+Horne, Larson, and Weinstein Spira.

Read Mike's Bio

Mike also co-founded Kindred - a BD consultancy that helps professional services to improve their client acquisition and retention through relationship-first sales strategies.

(He also founded his own apparel brand devoted to American political history, called Taftly. But that's a story for another time.)

Mike has been a member of the Association for Accounting Marketing since 2017 chairing the AAM Podcast Committee and leading the Public Speaking Circle. He and his team at Resound have developed the first ever brand differentiation measurement in the accounting industry known as the Remarkarband Index for Accounting Firms.

In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic in 2016.

Mike lives in the very sunny vale of Mesa, AZ with his wife and three kids. When he's not working hard he's backpacking in the mountains, reading a history book, or drinking a good cup of coffee...sometimes all three at the same time. If you want to connect, LinkedIn’s usually where you’ll find him – linkedin.com/in/remarkamike.

Rachael McGrew

Member-at-Large

Business Development Director
Landmark CPAs

Rachael McGrew is the Business Development Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, assisting with M&A, coordinating recruiting campaigns, and serving on industry association committees.

Read Rachael's Bio

Rachael is a graduate of the Leadership Fort Smith program and a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She is a member of the Association of Accounting Marketing where she co-chairs the association’s committee for their monthly newsletter, the AAM Minute, as well as an AAM Circle focused on HubSpot. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. Rachael is married to an outgoing entrepreneur she’s known since junior high, and they have a witty teenager they follow around to volleyball practice and tournaments.

Alex Miller

Member-at-Large

Director of Operational Integration
Lanigan Ryan

Alex Miller has led marketing at Lanigan Ryan for the last decade, beginning as the firm’s sole marketer and growing the function to a two-person team she now oversees. She has driven firmwide initiatives—including a rebrand, a crm migration and rollout, and website redesign—while integrating proposals, training, collateral, and digital channels to support business development and deepen client relationships.

Read Alex's Bio

An active AAM member since 2016, Alex has served in multiple Summit leadership roles (most recently 2025 Summit Committee Chair) and was named AAM’s 2025 Volunteer of the Year. As her responsibilities expand beyond marketing, Alex is focused on integration and firm infrastructure—building data foundations to enable AI, streamlining cross-department workflows, advancing CRM and recruiting systems, strengthening the internal learning and development program, optimizing firmwide job scheduling for capacity and on-time delivery, and partnering with leadership to align operations with client-service excellence.

Beth More

Member-at-Large

Chief Marketing Officer
Grassi

Beth More is the Chief Marketing Officer at Grassi, where she leads the firm’s marketing, branding, and communications strategy to drive growth, elevate thought leadership, and position the firm as a leader in the advisory, tax and accounting space. With over 20 years of experience in professional services marketing, Beth brings a transformative approach that blends data-driven insights with creative and strategic execution.

Read Beth's Bio

Since joining Grassi in 2024, Beth has elevated the firm's national profile through integrated campaigns that have increased brand awareness, strengthened client engagement, and generated marketing-sourced leads. She is recognized for building high-performing teams, advancing digital transformation, identifying new growth opportunities, and aligning marketing strategies with business objectives.

Before joining Grassi, Beth spent 10 years at Mazars USA, where she served as Director of Marketing, Brand and Communications. During her tenure, she led national and global campaigns, built brand equity, and secured recognition for firm leaders across major media outlets. She has also held several marketing roles at Sidley Austin LLP, a top global law firm.

Beth serves on the Board of Directors for the Association for Accounting Marketing and has earned multiple industry accolades for her work. She is a frequent speaker and presenter on best practices in marketing and communications. Beth earned her bachelor’s degree in public relations with a minor in journalism from Kent State University.

Angel Morgan

Member-at-Large

Chief Business Development Officer
Cherry Bekaert

Angel is an inspiring, solutions focused sales leader with a people first, anything is possible mindset. Angel has over 20 years of innovating within the professional services and public accounting organizations. As the Chief Business Development Officer for Cherry Bekaert, she is providing year over year explosive growth in surpassing team revenue by over 100%. Cherry Bekaert is a thriving, rapidly growing private equity backed top 25 accounting and consulting firm that is committed to making a difference for our people, clients, and our community.

Read Angel's Bio

Jeremy Shen

Member-at-Large

Chief Strategy Officer

YHB

Jeremy Shen is the Chief Strategy Officer at YHB, where he helps guide the firm’s long term growth, strategic direction, and organizational alignment. With over a decade at YHB, he brings a broad leadership perspective shaped by overseeing marketing, business development, and client engagement through periods of growth and change.

Read Jeremy's Bio

Previously, Jeremy served as YHB’s Chief Marketing Officer, building and leading a high performing marketing and business development function focused on clarity, accountability, and market relevance. His experience spans professional services and industry, including strategic market analysis and client intelligence at a global law firm and sales and marketing leadership within the manufacturing sector. This background informs his pragmatic, governance minded approach to growth strategy and organizational decision making.

Jeremy is deeply committed to mentorship and the development of future leaders. He regularly coaches emerging professionals and contributes to firm wide learning initiatives. He serves on the Board of the Association for Accounting Marketing and is an active member of the Top of Virginia Chamber of Commerce, engaging with peers to advance the role of marketing as a strategic function within accounting firms.

In recognition of his leadership and impact, Jeremy has received the Top of Virginia Regional Chamber’s Emerging Leader Award and was named one of Virginia Business’s Top 100 People to Meet - Innovators. He holds a Bachelor of Arts from Geneva College, an MBA from Longwood University, and earned the Professional Certified Marketer credential from the American Marketing Association. He is a frequent speaker on growth strategy, business development, and strategic planning.

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Rhonda Clark

Executive Director

In 2018, Rhonda joined AAM as the Association Manger managing the day-to-day operations, finances, coordinating key initiatives and the work of staff. Named the Executive Director in 2021, she works closely with the Board of Directors on strategic direction and fulfilling AAM’s mission.

Rhonda has 10 years of experience is association and non-profit management, as well as 20 plus years’ experience in marketing, public relations, business development and event management. She has worked in a number of industries, including government, legal, healthcare and environmental.

Read Rhonda's Bio

Kathleen Kelley

Program Manager

Kathleen Kelley is the Program Manager for the Association for Accounting Marketing. She supports AAM by serving as a primary point of contact for members, collaborating with various teams, and providing assistance with projects and committees.

Kathleen has worked with associations since 2012, supporting them in various ways ranging from program management, committee assistance, event management, software implementation, as well as federal, state, and local grant management.

Read Kathleen's Bio

Emily Hensler

Project Coordinator

Emily Hensler is the Project Coordinator for the Association for Accounting Marketing. She supports AAM by coordinating communications, assisting committees, and managing special projects as needed.

She has worked with associations since 2014, supporting them in various positions ranging from members services, program management, and even software implementation.

Read Emily's Bio