Amplify! Season 3 Episode 5
The State of the Industry – Micro Interviews from AAM Summit 2023 – Part 2

The State of the Industry - Summit Micro Interviews - Part 2

with 13 attendees of AAM Summit 2023

In this 3rd season of the Amplify podcast – powered by AAM, we’re diving deep into strategic planning and how firms can maximize their growth as they plan for the future.

In this episode, host Mike Jones, Managing Partner of Resound – a brand consultancy – talks with 15 MORE attendees of AAM Summit 2023 about their take on the state of the accounting industry.

Each micro-interview dives into an aspect of the accounting industry – from digital marketing to upcoming trends to key challenges facing accounting firms. You don’t want to miss this special episode.

About the Guests:
Becca McGovern, Marketing Manager at Johnson Lambert, LLP
Laura Metz, Senior Growth Manager at HCVT
Margo Andersen, Marketing Director at Larson & Company PC
Danny Estrada, Vice President of Consulting at Rare Karma
Judy Bodenhamer, Founder & Managing Director at Client Experience Group
Lily Morris, Internal Communications Specialist at Johnson Lambert, LLP
Travis Bradshaw, Director, Software & Services Marketing at Armanino
Jerilyn Dressler, Director of Strategic Partnerships at Your Part-Time Controller
Carrie Steffen, Co-Founder and President at The Whetstone Group
Chris Camara, Managing Editor at The Growth Partnership
Holly Subervi, Head of Brand at Armanino
Katie Cohodes, Marketing Manager at Armanino
Ed, at Sage
Jeremy Shen, CMO at YHB
Abby Morrow, Marketing Pursuit Coordinator at YHB

About Your Host:
Mike Jones
Managing Partner, Resound

Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.

He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound – established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)

He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.

In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.

He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.