SEO Deep Dive for Accounting Firm Growth

SEO Deep Dive for Accounting Firm Growth

Newly updated Modules 3 and 9!

A certificate program designed to provide comprehensive training on search engine optimization (SEO) tailored specifically for marketers in the accounting profession looking to leverage SEO to grow their practices.

Incorporating SEO into marketing strategies is essential for enhancing a firm’s visibility—developing content that is relevant, engaging, and optimized for search engines, leveraging AI for efficiency, and focusing on conversion-oriented tactics. Understanding website SEO through tools like GA4 is crucial for strong site performance, and its relevance extends to social media and YouTube. Adopting a long-term perspective is key: a sustainable strategy that integrates with firm growth goals, leverages in-house resources, uses third-party expertise as needed, and stays ahead of future trends.

Who

Designed to accommodate various levels of SEO familiarity, from beginners to intermediate learners: marketing directors, managers, and specialists; digital marketing specialists refining SEO skills; and content professionals who want to produce optimized content that ranks well and supports firm growth.

What

A nine-module online course led by subject matter experts, including a final exam.

Why

An understanding of SEO principles and practices—with the ability to directly apply these insights—will enhance your firm’s visibility, engagement, and growth within the digital landscape.

Course Modules

  1. SEO 101 — Apoorv Dwivedi, Fixyr
  2. SEO for Marketing Strategy — Brittany Pitruniak, Crowe MacKay
  3. Updated Website SEO — Joy Youell, Winsome
  4. SEO More than Just Your Website (Part 1) — Brian Evancho, Schneider Downs; Brian Swanson, FlashPoint Digital
  5. SEO More than Just Your Website (Part 2) — Apoorv Dwivedi, Fixyr
  6. Long-term SEO Strategies — Apoorv Dwivedi, Fixyr
  7. SEO Roadmap — Brittany Pitruniak, Crowe MacKay
  8. Sourcing SEO to Deliver Your Firm Strategy — Brian Evancho, Schneider Downs
  9. Updated Future of SEO and Content Marketing — Joy Youell, Winsome

Pricing

$495 Members / $595 Non-Members. Group discounts available for 3 or more participants from the same firm.

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