2021-2022 AAM Marketing Budget Benchmark Study
Once again, the Association for Accounting Marketing (AAM) partnered with the Hinge Research Institute to conduct the bi-annual AAM Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace.
According to the newly released 2021-2022 study, the pandemic ushered in an era of innovation that has positively impacted 45% of surveyed CPA firms. Many firms offered new services, Payroll Protection support chief among them, reduced costs as teams worked from home, and adopted more advanced technologies for remote work and marketing and business development efforts.
The full report offers budget breakdown and spending data by firm size and market size.
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