Use Technology as a Key Point of Differentiation
In today’s competitive market, accounting firms need innovative ways to create a market-dominating position. If successful, they will uniquely position the firm to be the premier provider of accounting services in a certain space. While many firms are promoting the value they can bring to a relationship as a thought leader in an industry or service niche, others are focusing on creating more value for clients.
There is a difference between promoting and creating value. Promoting value through content and social media marketing is showing a contact that you are different because of what you know. Creating value is delivering a service that a client perceives as being valuable because it will solve their problem(s).
High-Growth Firms Use Technology
High-growth firms use technology as a point of differentiation. As reported by Hinge in its “2017 High-Growth Study”, 42.7 percent of high-growth firms claim that technology sets them apart in the marketplace and gives them a competitive edge.
About Elieen Monesson
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Dan Hood, Accounting Today
The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today