Two Responsive Marketing Strategies for Your Small Firm
In my experience, one of the great things about being at a smaller firm is our ability to remain nimble and agile. Without a large ship to adjust, we can quickly turn the boat and adjust our course when something isn’t as effective as we had hoped. This is not to say that my firm doesn’t follow a thoughtfully crafted plan for the year, but adjusting it as needed allows us listen to our clients and to be responsive to the business environment as it changes. Two key areas for this fluid approach are social media and our firm’s Client CARE program.
One of the key benefits of social media is the way it allows us to listen and speak to our audience directly. Social media is an easy place for us to be nimble as social media itself is constantly evolving. This dynamism provides us with many opportunities to continue to grow our audience and build stronger name recognition for the firm.
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About Charlise Hyatt
Charlise Hyatt is a professional services marketing executive with over 14 years of experience in both the accounting and legal industries. As Director of Growth at DZH Phillips, Charlise directs and manages all marketing and business development activities for the firm. Prior to this role, Charlise has held various marketing and business development positions at a variety of AmLaw 100 firms including: Duane Morris, Orrick and Nixon Peabody.
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The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today