Practice Management

Take the Shortcut to Growth

Accounting Firm Growth - CPA Firm marketing

When you meet with the managing partner of a professional services firm, there are a few things you know for sure.

First, that managing partner is accountable for growth; it’s one of the central responsibilities of the position. Second, he or she needs more people in the firm who are accountable for growth. It’s unlikely anyone would disagree with that! Third, regardless of your role, if you bring ideas to the table on ways to streamline time and money investments in order to grow faster, the managing partner will likely be interested.

You can get to growth faster by taking a shortcut. Before you start down this path, however, you have to be willing to:

  • Slaughter the sacred cow: No matter who you are in the firm, thou must sell. Appreciate that we are not all created equal. Instead recognize the highest and best use of individuals. Not everyone is cut out for, or desires to be, a growth leader. Communicate that technical skills are highly valued, and the firm will continue to support these types of contributors in doing what they like to do.

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About Dennis MacGillivray

In any given month, Dennis MacGillivray, The Accountable Growth™ Coach, can be found coaching Next Gen Growth Leaders in professional service firms ranging from $5M to $1B+ in revenues. He shares 25+ years of hard-won sales lessons learned at the Big Four, boutique consultancies and mid-tier firms that span local, national and global reach. He can be reached at or 847-772-1326.

Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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