Posts Tagged ‘sales’
Customize Your Sales Collateral to Increase Your Win Rate
Sponsored post by Pitchly Sales collateral is an essential part of the business development process. It helps your team understand what they’re selling and why it’s valuable to customers. It…
Read MoreBuyer Personas for Beginners
Target Market vs. Buyer Persona As a marketer, you are probably familiar with the concept of a target market: focusing your efforts towards a subgroup of people. When using target…
Read MoreWhat KPIs Should Business Developers be Measuring
Why are accounting firm business development KPIs so important? “If you are a 100% dedicated business developer, the most important thing you should be measuring is revenue.” Jason discusses the…
Read MoreWhen Your Role is Marketing AND Business Development
Marketing and business development activities work hand-in-hand and in this episode, I had the privilege of speaking with Nicole Sterling, Director of Marketing and Communications at RSW Accounting + Consulting…
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