Posts Tagged ‘recruiting’
Managing the Talent Pipeline: Staying Connected with Candidates
Like many other professions, accounting is experiencing a talent shortage. Fewer university students are pursuing accounting degrees, fewer accountants are pursuing CPA licensure and more experienced professionals are leaving the…
Read MoreSupporting your Recruiting Team During the Great Resignation and Beyond
We have all heard about the “Great Resignation” and how the talent pool for the accounting profession is dwindling. If you are new to marketing for accounting, you are likely…
Read MoreArticles of Interest: Using Your Website for Recruiting
Five years ago, CPA firms were concerned with bringing in new business. Today, there is enough work to go around, but almost every firm is struggling to recruit and retain…
Read More6 Tips to Make Your Recruiting Videos Get Noticed
Recruiting in the accounting profession is more competitive than ever. The market is tough, and we are all looking for a silver bullet to help our efforts. Incorporating video into…
Read More16 Things to Include on your Career Page
Now that you have your candidate personas and know what job seekers are looking for and how to talk to them, let’s talk about your career page on your website.…
Read MoreHow to Use Candidate Personas in Your Recruiting
One often-overlooked and underutilized idea for a great career page is candidate personas. Just like you create an ideal buyer persona, a candidate persona is a great exercise to understand…
Read MoreWays Marketing Can Help with Recruiting and Retention
Accounting marketers aren’t going to start interviewing tax manager candidates (though that could be fun) but many have taken a larger role recently in some of the HR functions at…
Read MoreAccounting Recruiting Trends & Tips: An Interview with the Experts
Recently I sat down with Kristi Tarantelli and Ben Vassallo of Insero Talent Solutions to discuss the current landscape of accounting recruiting, how it is changing, and how they’ve adapted.…
Read MoreSo what IS Marketing’s Role in the Talent Pipeline?
What IS Marketing’s Role in the Talent Pipeline? A recap of March 2022 AAM High webinar If webinar attendance and feedback serve as proxies for topic interest, then this topic…
Read MoreDecember 2021 Virtual Campfire – Looking Back, Looking Forward
Happy New Year, AAM Rockstar Marketers! Virtual Campfires are an AAM member benefit where we jump on a video chat each month to share information, best practices and challenges surrounding…
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