human resources | The Association for Accounting Marketing

Ways Marketing Can Help with Recruiting and Retention

By Lynn Olanoff | June 7, 2022 |

Accounting marketers aren’t going to start interviewing tax manager candidates (though that could be fun) but many have taken a larger role recently in some of the HR functions at…

So what IS Marketing’s Role in the Talent Pipeline?

By Amanda Sturdevant | April 12, 2022 |

What IS marketing's role in the talent pipeline - image of a pipeline in a wooded area|What IS marketing's role in the talent pipeline - image of a pipeline in a wooded area

What IS Marketing’s Role in the Talent Pipeline? A recap of March 2022 AAM High webinar If webinar attendance and feedback serve as proxies for topic interest, then this topic…

Bringing Marketing and HR Together for a Growth-Focused Firm

By Sammi Dittloff | December 2, 2021 |

Picture of two puzzle pieces and separate hands bringing them together - Marketing and HR Working Together featured image|Picture of two puzzle pieces and separate hands bringing them together - Marketing and HR Working Together featured image

What is the level of interaction between HR and marketing at your firm? Does it feel siloed with no overlap? Is it hard for you to determine where partnerships may…

Top 8 Recruiting Tips for Accounting Marketers

By Aaron Welch | November 18, 2021 |

If you’re reading this, you’re almost certainly aware of the acute talent shortage that is facing the accounting profession today. The problem is at least simple to define: firms are…