Posts Tagged ‘AAMplify!’
GDPR Data Compliance
Beth Nelson, Marketing Communications Coordinator at Barnes Dennig and Robert Ramsay, Director/Owner at Barnes Dennig discuss GDPR and where GDPR compliance stands today in this episode of AAMplify! podcast. Robert…
Read MoreEvolving Roles as Marketers
With a background in business development, Eric Majchrzak climbed the ladder to marketing success by taking planned risks and stepping up to the plate to lead strategic initiatives. Today he…
Read MoreWhat is Blockchain Technology and Why Should Accounting Firms Should?
What if I told you… blockchain technology is likely impacting your clients today, in one way or another? I recently interviewed Amanda Wilkie, PMP Consultant at Booker Consulting. Amanda is…
Read MoreWhat KPIs Should Business Developers be Measuring
Why are accounting firm business development KPIs so important? “If you are a 100% dedicated business developer, the most important thing you should be measuring is revenue.” Jason discusses the…
Read MoreGet Your Geek On: AI In Accounting Marketing
AI in Accounting Marketing: It’s not Science-Fiction Since entering the accounting marketing profession, I’ve had my fair share of great moments. But some of my favorites have been simply sitting…
Read MoreYour Data is Talking. Are You Listening?
Data is coming at us from all directions, but do we know the source and what to do with it. Rebecca Weiand, Practice Growth Specialist at Rea & Associates and…
Read MoreWhat Info Business Developers Need from their CRM System
Many people view CRM as a reporting tool. It’s how your bosses keep track of what it is you’re doing, right? Actually, business developers need to look at it differently.…
Read MoreHow Marketing Helps with Employee Retention
By: Laurie Holt, HHM CPAs Why would marketing play a role in employee engagement and retention… and why would they even have an opinion? Product development is a traditional…
Read MoreHow to be a Future Ready Firm
By Jessica James The accounting industry is constantly evolving, and leaders are being faced with both new and ongoing challenges. In this evolution, firms are having to adapt more…
Read MoreHow Marketing Spending is Changing
Patrick Huegel, AAFCPAs Accounting marketing spending has been inching up the last two years, from an average of just under 4 percent up to 4.6 percent as the marketing…
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