Posts Tagged ‘AAM Minute’
February 2023: Emerging Trends Shaping Accounting Marketing
Beginner’s Guide: A new AI tool called ChatGPT is creating a frenzy and some serious questions as it goes viral, causing many to ponder its implications across multiple industries, including…
Read MoreBeginner’s Guide: ChatGPT and Real-World Writing
Talk to any accounting marketer and they will likely tell you one of their greatest challenges is content creation. By identifying top issues and writing articles to feature on website…
Read More5 Actions to Acquire New Clients Through Personalization
Our “new normal” has forced individuals and companies to change how they live and work. Many companies are doing their best to manage through this time. Because of all the…
Read MoreThe Art of Running a Successful Roundtable
Roundtables date back as early as 1155 when legendary King Arthur hosted many prominent warriors and distinguished men, who later became the Knights of the Roundtable, tasked with caring for…
Read MoreHow to Focus Your Marketing and Business Development Through Market Segmentation and Personalization
A market segmentation and personalization strategy organizes your client base into smaller, more manageable groups. Your clients can be segmented by: Demographics: Grouping clients by age, income level, gender, family…
Read MoreTaking on More During a Crisis
The responsibilities of a marketer often vary based on the size of your organization as well as your firm’s specific definition of the term marketing. It is not unheard of…
Read MoreBudget-Friendly Tools to Help Exceed Your Marketing Goals
Everyone is navigating this new reality of life. From virtual events and meetings to significant budget cuts, we marketers are forced to be extra creative while being budget conscious. Majority…
Read MoreHow to Build Trust & Confidence with Your Firm’s Partners
People do business with those they like, know, and trust. CPA firm partners are no different. You can be following the yellow brick road to a marketing project success at…
Read MoreRecession-Proofing Your Marketing Department: Marketing as a Source of Revenue
By now, everyone is keenly aware that we are amid a global pandemic. It is all COVID-19, all the time. This period is likely one of the most challenging, chaotic,…
Read MoreDon’t be Afraid to Ask for the Work
Accountants and the breadth of accounting services that firms provide are critically vital to your clients. Many of you are an integral part of your client’s businesses, especially in today’s…
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