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Posts Tagged ‘AAM Minute’

February 2023: Emerging Trends Shaping Accounting Marketing

By Emily Hensler | February 20, 2023

Beginner’s Guide: A new AI tool called ChatGPT is creating a frenzy and some serious questions as it goes viral, causing many to ponder its implications across multiple industries, including…

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Beginner’s Guide: ChatGPT and Real-World Writing

By Susan Ross Wells | February 15, 2023

Talk to any accounting marketer and they will likely tell you one of their greatest challenges is content creation. By identifying top issues and writing articles to feature on website…

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5 Actions to Acquire New Clients Through Personalization

By Gary Braun | July 17, 2020 | 0
Acquire new clients through personalization|

Our “new normal” has forced individuals and companies to change how they live and work. Many companies are doing their best to manage through this time. Because of all the…

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The Art of Running a Successful Roundtable

By Rachael McGrew | July 17, 2020 | 0
Running a successful roundtable||

Roundtables date back as early as 1155 when legendary King Arthur hosted many prominent warriors and distinguished men, who later became the Knights of the Roundtable, tasked with caring for…

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How to Focus Your Marketing and Business Development Through Market Segmentation and Personalization

By Jean Marie Caragher | July 17, 2020 | 0
Market Segmentation and Personalization|

A market segmentation and personalization strategy organizes your client base into smaller, more manageable groups. Your clients can be segmented by: Demographics: Grouping clients by age, income level, gender, family…

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Taking on More During a Crisis

By Jenn Gouveia | June 16, 2020 | 0
hands together to take on extra work

The responsibilities of a marketer often vary based on the size of your organization as well as your firm’s specific definition of the term marketing. It is not unheard of…

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Budget-Friendly Tools to Help Exceed Your Marketing Goals

By Rachel Pompeani | June 15, 2020 | 0
Notebook and tools to exceed your marketing goals

Everyone is navigating this new reality of life. From virtual events and meetings to significant budget cuts, we marketers are forced to be extra creative while being budget conscious.  Majority…

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How to Build Trust & Confidence with Your Firm’s Partners

By Chris O'Day | May 20, 2020 | 0
Light bulb that represents building trust and confidence|

People do business with those they like, know, and trust. CPA firm partners are no different. You can be following the yellow brick road to a marketing project success at…

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Recession-Proofing Your Marketing Department: Marketing as a Source of Revenue

By Rachael McGrew | May 20, 2020 | 0
Man drawing graphs to represent recession proofing your marketing department|

By now, everyone is keenly aware that we are amid a global pandemic. It is all COVID-19, all the time. This period is likely one of the most challenging, chaotic,…

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Don’t be Afraid to Ask for the Work

By Ashleigh Miller | May 20, 2020 | 0
Question mark on sticky note displaying asking for work|

Accountants and the breadth of accounting services that firms provide are critically vital to your clients. Many of you are an integral part of your client’s businesses, especially in today’s…

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Recent Posts

  • Meet a Member: Jaimi Koechel
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