Artificial Intelligence (AI) has the potential to reshape the professional world, including public accounting and accounting marketing. The conversation around its use is already buzzing with advice and cautionary tales.
Digital assets such as cryptocurrency, stablecoins and NFTs will “dominate the future” and represent a significant opportunity for accounting and advisory firms to create new service lines.
While traditional methods of growth will always be important, creating a digital culture and strategy is imperative to build scalable and repeatable methods of growth.
Building a better accounting marketing budget
Jay Weinstein, Vice Chair of Industries and Markets, Eisner Advisory Group
What digital marketing metrics do you track and how are they used?
Sally Glick, Business Development Advisor, CLA
Data tools for marketing success
In the digital age, Google and other online reviews are the new word-of-mouth recommendations.
How are clients using tech tools to develop business?