Private Equity Investment in Accounting Firms Elevates Marketing as Key Player
A new factor has emerged on the accounting industry M&A scene that promises to shake up marketing departments – and elevate their positions as key players in firm growth
Marketing & HR Collaborate for Recruiting/Retention Success
Even before the Great Resignation, competition for talent was fierce among accounting and advisory firms. Now firms are fueling up their efforts by putting Marketing and Human Resources departments together for collaborative brain power.
Breaking Up is Hard to Do: Marketing’s Role in Culling Clients
Pruning a client list requires clear communication and agreement on the ultimate goal
How to Keep Business Development on Everyone’s To-Do List
Calibrating your business development efforts when the firm is at capacity
Reduce the time and effort of managing social media marketing with tools to ensure a campaign is properly timed and targeted.
Chris Mitchell, Chief Diversity Officer of Crowe
How do you get partners and staff to ‘live the brand?’
Q & A With…
Rhonda Clark, Executive Director, AAM
How are accounting and advisory firms beefing up their marketing departments?
Trends & Insights
Insights from the 2022 AAM-Inovautus Growth Outlook for CPA Firms Survey
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