Marketing

Speakers of Interest

Speakers of Interest|
The 2022 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from marketing with purpose to Valuegraphics to having crucial conversations. Here are some of the top speakers worth following for news and insights.

Bobby Jones, Author of “Good is the New Cool”

Bobby Jones, speaker, author, and conscious capitalism expert, was the opening keynote for the 2022 AAM Summit. His inspiring presentation gave us insights on how to market with purpose as well as seven key principles for bold marketers. Find him on his website or buy his book, “Good is the New Cool.”

Maria Moss, Master Trainer at Crucial Learning

Maria Moss is a Master Trainer in Crucial Conversations. Her keynote gave us a model for crucial conversations and some takeaways for how to approach them. Find her on her website or LinkedIn, and be sure to check out the video she shared with a kid’s science experiment.

David Allison, Founder and Creator of the Valuegraphics Database

David Allison turns demographics on their head with his Valuegraphics model, arguing that people make decisions based on values, and values motivate buyers. David was an incredible speaker who also believes marketers can do good. Find him on his website and be sure to check out his videos on YouTube – especially our top takeaways that include The Three Legged Stool, Three Friends in an Alley, and Three Telltale Questions. His book, “We Are All the Same Age Now,” is available on Amazon.

Pip Pullen and Jeff Long

Pip and Jeff led a fast-paced, fun session on cross-industry marketing innovation. Pip Pullen is an ad agency veteran who believes a brand is something’s essence. Jeff Long is the Director of Digital Ventures for KFC, and he believes a brand is a promise. In their dynamic, back-and-forth session, they shared some incredibly creative ad campaigns and gave us a quick crash course in branding.

Eric Gregg, CEO & Founder of ClearlyRated

Eric is continuously involved with AAM Summit as well as other AAM events. He is an expert when it comes to client and employee experience and often talks on both topics to accounting firms. He is an engaging speaker and if you haven’t already, tune in to one of his next webinars through AAM High! or ClearlyRated. Find Eric on the ClearlyRated website or LinkedIn.

Samme Allen, AAM Summit Emcee

I would be remiss if I didn’t share our fabulous emcee, Sammy. She is high-energy, hilarious, and an expert host whose wardrobe included slippers and fascinators. Sam kept us entertained all week, and Summit wouldn’t have been nearly as fun without her! Find Sam on her website or LinkedIn, and hopefully, at the 2023 AAM Summit in Salt Lake City!
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About Rachael McGrew


Rachael McGrew is the Business Development Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, assisting with M&A, coordinating recruiting campaigns, and serving on industry association committees. Within AAM, Rachael leads an AAM Circle focused on HubSpot. She is a graduate of the Leadership Fort Smith program and a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. She is married to an outgoing entrepreneur she’s known since junior high, and they have a witty teenager they follow around to volleyball practice and tournaments.

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