Opportunities to Learn Abound
A message from the president
By Laura Snyder
They say you can’t teach an old dog new tricks, but as an old dog I personally love learning new tricks.
Each of us learn in different ways, so the AAM organization and its volunteer leaders work hard to provide members with a wide variety of learning opportunities utilizing a number of different learning formats. This allows you to pick and choose those formats that work best for you – from annual in-person events like AAM Summit and the upcoming Winning Is Everything/AAM Executive Leadership Conference; to periodic regional workshops such as AAM on the Road and Business Development Boot Camp. AAM also offers virtual learning through AAM High webinars and AAMplify podcast series; digital information sharing via AAM Communities and Virtual Campfires; and written articles in Growth Strategies, the AAM Minute or our new CPA Growth Trends blog.
There is no shortage of educational offerings if you are looking to learn or willing to teach.
Marketers know there is also a lot to learn from good data. As AAM membership continues to grow, not just in numbers, but also in specialty areas, the organization needs to know more about its members. Soon, you will be requested to update your user profile in AAM Connect, our online web-based community. This profile helps AAM leadership and other AAM members know more about you, your affiliations and your areas of expertise. Please take a moment to update this information.
Speaking of data…Curious to know how your marketing budget stacks up to other firms throughout the country? Or, if where you spend your marketing dollars is in line with your peers? Read the 2017 Marketing Budget Benchmark Study conducted jointly by The Association for Accounting Marketing and Hinge Research Institute, which offers insight into the differences in spending between high- and low-growth firms.
Finally, if it is has been a while since you’ve thought about AAM and your AAM membership, for a great place to learn about many of the exciting initiatives AAM volunteers have and will continue to carry out on your behalf, take a look at the AAM Annual report.
About Laura Snyder
Laura has more than 25 years of experience assisting companies with marketing communications and business development activities, including 15 years in accounting marketing at two industry leading firms specializing in the financial services sector. In her current position, she focuses on continuing professional education events for clients and prospects, integrated marketing communications programs, lead generation campaigns for top prospects, and client relationship development. Active in the Association for Accounting Marketing (AAM), she currently serves as President on the Executive Committee of the Board of Directors and as a Board Member of the Atlanta chapter. Past AAM leadership positions include President-Elect, Vice President, a two-year term as Treasurer, two terms as Member-at-Large on the Board of Directors, three years as chair of the Conference committee, chair of the Marketing Achievement Awards committee, a term as Conference committee member and held board liaison positions to the Finance, Association Growth and Growth Strategies committees. She was named "Volunteer of the Year" for AAM in 2008 and has helped her firms earn 10 "Marketing Achievement Awards" in several categories.
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.