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October 2022: Recruiting

Beginner’s Guide: We have all heard about the “Great Resignation” and how the talent pool for the accounting profession is dwindling. If you are new to marketing for accounting, you are likely wondering what the reality of the current accounting profession landscape is and how you can contribute to the recruitment process of bringing in enough of the right people. This article will walk through the current landscape recruiters are up against, what your hiring team wants you to know and how you can help.

Seasoned Marketer: With talent pipelines under siege in accounting, firms need a plan to stand out and help ensure university students and experienced professionals alike strongly consider them as their career choice. The easy-to-develop 3-2-1 campaign just may be the plan to set your firm apart! Here is how it works.

Articles of Interest: Marketers are being asked more and more to get involved in recruiting for their firms. Here are four articles to help you get started.

Meet a Member: Stacie Muldoon is the Chief Growth Office for Mengel Metzger Barr & Co. LLP in Rochester, NY. Stacie’s firm has 140 employees across three offices in New York. Read this month’s Meet a Member to learn more about her firm’s recruiting strategy and an upcoming brand refresh.

Hot Topic: Recruiting can be scary if you’re just getting started helping your firm in this area. Here are 12 bewitching ideas that make recruiting less scary.

September 2022 New Members
Judy Bodenhamer, Client Experience Group
Kelli-Anne Cerini, Cerini & Associates LLP
Grace Harrison, Smith + Howard
Aubrey Masulis, Global Tax Management
Angel Morgan, Cherry Bekaert
Julia Nagy, MarksNelson
Ben Spangler, Bright Fox Agency