Culture Shock – Non-Accounting Firm Acquisitions
According to Accounting Today, about 20% of accounting firm acquisitions involve non-accounting firms and firms of all sizes need to pursue similar mergers to remain independent.
In this episode, Chuck Summers, Practice Growth Executive at MCM CPAs & Advisors, interviews Matthew Saltzman, Director of Strategic Advisory Services at Strothman and Company, as they discuss the opportunities and challenges of non-accounting firm acquisitions joining established accounting firms to provide specialized advisory services.
Matt discusses why he chose to join his M&A advisory firm with Strothman and how they structured the relationship to maximize the benefit to both the acquiring firm and the firm being acquired. For some there can be a real Culture Shock when it comes to billing philosophy, branding and marketing strategies, existing relationships with Centers of Influence at other firms, etc.
The Association for Accounting Marketing has a monthly podcast, AAMplify!, that covers a wide range of topics related to marketing and sales in a CPA firm. You can subscribe to the series via iTunes, Stitcher or YouTube.
About Chuck Summers
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Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.