Business Dev/Sales

Culture Shock – Non-Accounting Firm Acquisitions

AAMplify - S4-E6 - Culture Shock – Non-Accounting Firm Acquisitions - Matt Saltzman

According to Accounting Today, about 20% of accounting firm acquisitions involve non-accounting firms and firms of all sizes need to pursue similar mergers to remain independent.

In this episode, Chuck Summers, Practice Growth Executive at MCM CPAs & Advisors, interviews Matthew Saltzman, Director of Strategic Advisory Services at Strothman and Company, as they discuss the opportunities and challenges of non-accounting firm acquisitions joining established accounting firms to provide specialized advisory services.

Matt discusses why he chose to join his M&A advisory firm with Strothman and how they structured the relationship to maximize the benefit to both the acquiring firm and the firm being acquired. For some there can be a real Culture Shock when it comes to billing philosophy, branding and marketing strategies, existing relationships with Centers of Influence at other firms, etc.


About AAMplify!

The Association for Accounting Marketing has a monthly podcast, AAMplify!, that covers a wide range of topics related to marketing and sales in a CPA firm. You can subscribe to the series via iTunes, Stitcher or YouTube.

About Chuck Summers

Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.