Meet a Member: Brian Swanson

Brian Swanson

Name: Brian Swanson
Title: Chief SEO Strategist
Years of Experience: 21 years
College Name & Degree(s): Master of Business Administration – Finance, Benedictine University.
Firm Name: FlashPoint Digital
Firm City & State: West Covina, CA
Firm Size: Five people
Email Address: bswanson@flashpointmarketing.biz
Professional Memberships: American Marketing Association
Twitter Handle: @bswan775
LinkedIn Profile: https://www.linkedin.com/in/briandswanson/

What are some easy SEO suggestions that can make a difference?
Conduct an evaluation of your top competitors on the web. Look to see what they are doing, what terms are they optimizing for, and who is linking to them.

What have you learned the hard way?
Partners need to see it to believe it. For this reason, tracking and measuring to show signs of success on the road to the goal.

What are your special skills or what is something people may not know about you?
I speak passable Spanish.

What is the biggest benefit you receive from your AAM membership or what affect has AAM had on your career?
Hands down networking. Many of the people I met and have stayed in touch over the years continue to offer professional advice, guidance, and camaraderie.

Share one marketing tip.
Start measuring everything you do. This will be essential to proving why change is needed, and your ideas can be the catalyst for the change.

What would you be doing if you had not become a marketer?
Before I was in marketing, I was a teacher, but I am certain I would not do that. I think I would be a psychologist.

If you had an unlimited budget, what is one thing you would implement immediately?
Start building a SEO database including tools, tips, and templates for accounting marketers to use.

What books have you read recently that you feel would be beneficial to other AAM members?
“Can’t Hurt Me – Master Your Mind and Defy the Odds” by David Goggins.

Brian Swanson was interviewed by Rachel Pompeani.

About Rachel
Rachel Pompeani is currently the Growth Marketing Manager at ClearyRated, a satisfaction survey program designed for B2B service firms, and has been in this role since July 2021. She has an array of responsibilities at ClearlyRated, including digital marketing, content management, email communication, graphic creation, and mo

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