May 2022: Summit Recap

Beginner’s Guide: The 2022 AAM Summit was recently held in Louisville, Kentucky. In this Beginner’s Guide, AAM Minute Committee member Kayla Juba shares her experience and key takeaways as a first-time attendee of Summit.

Speakers of Interest: The 2022 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from marketing with purpose to Valuegraphics to having crucial conversations. Here are some of the top speakers worth following for news and insights.

Seasoned Marketer: The opening keynote at AAM Summit 2022 offered a fresh perspective on our accounting marketing roles. Is our audience, in part, changing? Keynote speaker and author Bobby Jones encouraged us to ask ourselves are we marketing with purpose? Read more about it in this article.

Business Development: Being at the Association for Accounting Marketing 2022 Summit was invigorating on many levels. Outside of it being the first in-person conference in over two years, there were a number of key takeaways for those in business development roles. Here’s a look at some of them.

Hot Topic: At the beginning of May, 300+ accounting marketers gathered in Louisville for three jam-packed days of learning, networking, and—let’s be honest—group therapy! Here are some of the attendees’ best takeaways.

Meet a Member: This month, Rachel Pompeani interviewed the 2022 AAM Marketer of the Year, Allison Schlegelmilch. Allison is the Director of Marketing at RKL LLP. Check out her meet a member interview where she discusses skills, tips and what her takeaways from this year’s AAM Summit.

April 2022 New Members
Megan Artz, KPM CPAs & Advisors
Onesimus Asante, Lanigan Ryan, P.C.
Rebecca Burtram, Hantzmon Wiebel
Rachael Butz, RKL LLP
Melissa Hall, Boyer & Ritter LLC
Aidan Helt, The Doty Group P.S.
Michelle Jimenez, ORBA
Wes Kimple, Tenenz, Inc.
Lynn Olanoff, Concannon Miller
Kennady Rabe, Barnes Dennig
Danielle Reynolds, Whitley Penn
Tanza Smith, Armanino, LLP
Lia Vargas, Haskell & White
Michael Velazquez, Velazquez & Associates, PLLC