AAM ANnual Summit 

About AAM's Annual Conference

AAM’s Annual Summit provides excellent educational opportunities through keynote speakers, breakout sessions and deep-dive content blocks for every level of marketer and business developer. And if you think the education is great, wait until you experience the networking!

Networking is a huge component of Summit, and we offer both structured and informal networking opportunities throughout the conference.

  • If you feel like an island in your firm, Summit will help you build a network of support with like-minded growth professionals.
  • If you’re executive-level, Summit will help you meet like-minded peers who you can talk to and learn from throughout the year to help with the unique issues you face.
  • If you’re looking for the latest tools and technologies, you’ll love the chance to talk to our exhibitors and sponsors to find new solutions for your firm.
"Being surrounded by hundreds of marketers of all levels and diving deeper into how to succeed in accounting marketing was the ultimate learning experience. Attending the AAM Summit for the first time on my own was intimidating at first, but I’ve never felt more comfortable networking and building relationships. Not only did I make connections all across the county, but now have some great new friends. "
<b>Logan Luongo</b><br>Marketing Associate, Tonneson + Co
Logan Luongo
Marketing Associate, Tonneson + Co
"The AAM Summit is the one and only. Bringing our team to Summit helps them stay sharp and peer around the corner to what’s next. Accounting marketing is an adventure and the AAM Summit supplies the skills needed to lead the expedition.""
<b>Chris Perrino</b><br>Principal, Business Development, Barnes Dennig
Chris Perrino
Principal, Business Development, Barnes Dennig
"Connecting with industry colleagues is so valuable! Attending the AAM Summit is one of the best ways to build relationships and learn about what’s happening in the profession. "
Cheryl Foster
Cheryl Foster
Managing Director of Marketing and Practice Growth
Holthouse Carlin & Van Trigt

Oh, the Places We've Been!

AAM Summits have been held across the US and in Canada. Attendees have left each wonderful city with more knowledge, deeper connections and countless memories.

Click on the green highlighted states below to see a list of years, themes, and cities of past Summits.

1990 – Aim for the Future: CPA Marketing Strategies for the 90’s

1992 – Marketing for Change: The Road to Renaissance
San Francisco

1996 – Putting It All Together: The Next Step
San Diego

2000 – Riding the WavE: Redefining the Business Model
Redondo Beach

2008 – Wild On Marketing
San Diego

2006 – Mile High Marketing

1998 – Meeting the Challenge of Business Creativity: The Future’s So Bright…
Boca Raton

2005 – Marketing Magic

2015 – Roots of Success

1995 – Linking Marketing to Profits

2007 – Uncharted Waters

1993 – Marketing: The Next Generation

2011 – Take Your Firm to New Heights


1997 – Marketing Through the Millennium
New Orleans

2016 – inNEWvation
New Orleans

1994 – Leveraging Your Marketing Investment: Challenges & Choices

2003 – Revolutionary Marketing

2010 – Building Strong Foundations for Firm Success
Washington, DC

1999 – Beyond Strategy to Purpose: The Changing Role of Marketing
Kansas City

2004 – Odds on Excellence
Las Vegas

2012 – Succeeding in Today’s Topsy Turvy World
Las Vegas

2013 – Win Your Race: Inspire Innovation. Realize Results.
Las Vegas

2017 – ENGAGE
Las Vegas

2019 – ENGAGE
Las Vegas


2001: Your Passport to Growth

2018 – Think Fresh!

2021 – Hybrid

1991 – Surviving or Thriving: Putting Your Marketing Tools to Work
Hilton Head

2002 – Measuring Performance
San Antonio

2009 – Marketing Palooza

2014 – Take AAM and Engage

Salt Lake City