June 2022: Google Analytics/Tools

Beginner’s Guide: This article breaks down some of the basics of Google tools, including Google Search Console, Google My Business, Google Ads, and more. Many of these tools work hand-in-hand, allowing you to achieve objectives and track metrics pertaining to your website and digital presence.

Articles of Interest: In this issue, we’re talking all about Google Tools. Here are some great articles, from the basics to learning Google Analytics 4.

Seasoned Marketer: Most marketers are aware of the famous Google Analytics update that was launched in October of 2020, Google Analytics 4 (GA4). This will be replacing Universal Analytics in July 2023. But what is this update? Learn how it will affect you in this article.

Business Development: First impressions are everything. As a business developer, you want to leave a strong first impression with prospects, regardless of how they first find you. If a prospect found you on Google, what would they see? Google My Business reviews can be a great business development resource if you put in the time. Here’s how.

Hot Topic: Google Analytics as we know it is dead. It’s a bold – but true – statement. GA4 is a brand new product with brand new features and interfaces. And plenty of benefits…once you figure out the differences, learn the new terminology, and get used to a new interface. Learn more about how GA4 looks and the new tools available in this article.

Meet a Member: Sarah Stage is the Director of Marketing at Insero & Co. CPAs in Rochester, NY. She serves on multiple AAM committees and provides insights to the AAM Blog Committee on the blog’s analytics. Learn more about Sarah in this article.

May 2022 New Members
Alex Arbogast, Jitasa
Alex Drost, Connection Builders
Colleen Godlewski, Clayton & McKervey
Lisa Her, Katz, Sapper & Miller
Stacy Kania, Clayton& McKervey
Alaina Kearney, Barsz Gowie Amon Fultz
Rikke Ravnborg, The Rainmaker Companies
Amber Robinson, Katz, Sapper & Miller