July 2023: 🎵 Digital, Digital, Get Down – Paid Search, ABM and More!

Articles of Interest: Our July Articles of Interest includes best practices, trends and examples for a variety of digital marketing tactics, including marketing automation, cross-platform marketing campaigns, mobile marketing, brand storytelling and chatbot marketing.

Seasoned Marketer: As digital marketing continues to dominate, as well as the power of personalization, there is no better time to start thinking about an account-based marketing (ABM) strategy. In this article, we will outline five reasons why it is necessary to start thinking about an ABM campaign.

Meet a Member: Irma Zaldivar leverages the smart interface of her tech stack to shape the strategy and results of BDO USA digital marketing. Learn More about Irma in the July Meet a Member.

Business Development: Marketing and business development departments within CPA firms have been tasked with doing just about everything except delivering client service. (Fortunately, we’re never asked to help prepare a tax return!) But as growth leaders, we need to prioritize customizer acquisition and that means generating more leads for our firm. This article outlines an efficient process to identify quality leads.

Beginner’s Guide: Paid search advertising is a type of digital marketing that allows companies to pay search engines to place their ads higher up on search engine result pages (SERPs), with the goal of driving more traffic to their specific page. This article breaks down some of the basics of this strategy, with input from some of our very own AAM members.

Hot Topic: Struggling to keep up with evolving trends and platform updates? Aside from the emerging trends spanning the social media spectrum, each platform is constantly rolling out a host of new and exciting features. Need help keeping up? This article and included infographic outline the recent platform updates you need to know about.


June 2023 New Members: 

Amanda Maglish, Rea & Associates, Inc.
Anna Paguibitan, Holthouse Carlin & Van Trigt LLP (HCVT)
Cesar Porras, Porras CPA P. C.
Hannah Bedricky, MCM CPAs & Advisors
Holly Badger, Carr, Riggs & Ingram CPAs and Advisors
Janet Rosson, PBMares, LLP
Lauren Preston, Lutz
Makena Welch, Yeo & Yeo CPAs & Advisors