July 2022: Using Your Website for Recruiting

Beginner’s Guide: Recruiting in the accounting profession is more competitive than ever. The market is tough, and we are all looking for a silver bullet to help our efforts. Incorporating video into your recruiting efforts may not be the end-all answer, but it sure can make you stand out from your competitors when done well. This article includes six tips to make your recruiting videos stand out.

Seasoned Marketer: One often-overlooked and underutilized idea for a great career page is candidate personas. Just like you create an ideal buyer persona, a candidate persona is a great exercise to understand who your ideal employees are. This article outlines how to get started.

Articles of Interest: Five years ago, CPA firms were concerned with bringing in new business. Today, there is enough work to go around, but almost every firm is struggling to recruit and retain talented staff. One of the most powerful tools in recruiting should be your firm’s website. Here are some articles that can help you with your recruiting efforts on your site.

Hot Topic: Now that you have your candidate personas and know what job seekers are looking for and how to talk to them, let’s talk about your career page on your website. Here are 16 items to consider including on your career page as well as some examples of companies who showcase these items well.

Meet a Member: Rebecca Dolan is the Marketing Coordinator at Delap in Lake Oswego, OR. She was a 2022 AAM-MAA recruiting campaign nominee for her career page redesign and employee testimonial videos. Learn more about Rebecca and her recruiting campaign in this article.

June 2022 New Members
Natassia Agbata, Carr, Riggs & Ingram CPAs and Advisors
Davielle Bagwell, Landmark CPAs
Joseph DeWoody, Valor
Jerry Dunnavant ,Brown, Edwards & Company, L.L.P.
Peter Floyd Walz, Group CPA
Shelby Haydu, UHY
Melissa Henderson, GHJ
Lexi Herman, Adams Brown
Danielle Lanciotti, Berdon, LLP
Tina Lewandowski, EisnerAmper
Jen Luker, JLK Rosenberger
Kimberly Mazariegos, KWC Certified Public Accountants
Kelly McCarville, Armanino, LLP
Brandon Redding, Carr, Riggs & Ingram CPAs and Advisors
Kevin Schneider, Walz Group CPA
Anna Sottosanti, Brown, Edwards & Company, L.L.P.
Nick Steiner, BPM LLP
Lynn Zetrenne, EisnerAmper
Annemarie Zoller, Brown, Edwards & Company, L.L.P.