Improve Your Social Selling with LinkedIn

CPA Firm Business Development


Q. What is social selling?

A. Many professionals have heard of social selling but aren’t quite sure what it is. Simply, it’s using information on social media networks to approach people in a more personalized, meaningful way to grow your revenue. The results can have a significant impact on your business.

Q. Do people buy services, like accounting and tax, via social media?

A. We are seeing growth in social selling in every industry and in every region at a very fast pace.

Often, when people think about social media, their mind goes to a place that is not professionally relevant. After all, there are many social media platforms where business doesn’t happen. People are using LinkedIn to sell socially, even if they don’t realize it. If someone looks you up on LinkedIn before meeting with you in hopes of learning more about you and having a more relevant conversation—they are selling to you via social.

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About Derek Pando

Derek Pando is a LinkedIn Sales Navigator expert and evangelist. As a senior marketing manager of marketing communications at LinkedIn, he manages industry analyst relations, influencer marketing, Sales Navigator course content and is on the Sales Connect events team. He can be reached via an InMail on LinkedIn.

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