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Blogs & Publications

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What is Governance and What Role Can Marketing Play?

If you feel like you’ve seen the term “ESG” pop up more lately, you’re not wrong. Google Trends has shown increasing search popularity in the term, peaking most recently at the end of January 2022. So, what does ESG mean? What is governance in ESG? READ MORE

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Articles of Interest: Marketing and Firm Culture

Marketers have a lot on their plate: campaigns, eblasts, social media, websites, and more. These are all pivotal duties for our firms, but unfortunately some of the less-tangible aspects of our jobs fall to wayside for the more tangible tasks. Company culture is often hard to define. Some might even… READ MORE

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2021-2022 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective... READ MORE

Upcoming Events

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New Member Welcome Call

Mar 8, 11:30 - 12:30 (ET)

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Virtual Campfire: Podcasting

Mar 16, 14:00 - 14:45 (ET)

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The AAM DEI Toolkit - A Guide for Accounting Marketers

Mar 17, 14:00 - 15:00 (ET)

AAM Job Locator

Senior Marketing Specialist

Hancock Askew and Co. , LLP
Peachtree Corners, GA
Posted: 2/22/22

Managing Director Marketing and Practice Growth

Holthouse Carlin & Van Trigt LLP
Irvine, CA or Remote
Posted: 2/7/22

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AAMplify! Podcast

On this episode of AAM's AAMplify podcast, Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors discusses internal collaboration with Donna Erbs, Chief Marketing Officer, Anders CPAs + Advisors.