Welcome to CPA Growth Trends-your source for information, insights, tools and best practices to drive growth within an accounting firm.

business development for accountants

Fostering Emotional Intelligence in Accounting Firms

By Laura Sparks | June 6, 2017

Emotions don’t belong in an accounting firm. Accounting is about numbers. It’s rational, orderly, logical. Emotions are irrational, messy, and they don’t follow rules of logic. “Emotional intelligence” is a buzzword. One of those feel-good, flavor-of-the-month initiatives cooked up by marketing and HR—irrelevant to the real work of serving clients…

Increased Importance of Collaboration and Teamwork – A Word from the President

By Kristen Lewis | May 17, 2017

When I started working in accounting marketing, I can’t tell you how many times I heard “marketers and CPAs are so different – you just won’t understand each other.”  Or “You marketing folks are a little too creative for us partners, so be patient.” These comments were meant to help…

CPA Firm Business Development

Our Favorite Productivity Apps

By Raissa Evans | April 19, 2017

Raissa Evans | April 19, 2017 This week AAM members got together to discuss productivity apps. The right tool for the job – we’ve all found at least one. The right discovery feels life-saving, sanity saving, not another thing to do or learn. We asked participants to join in and exchange…

Accounting Firm Innovation

Innovating What We do Drives Success – A Word from the President

By Kristen Lewis | April 17, 2017

With spring in the air, new beginnings come to the fore, and the connection between innovation and success becomes clearer than ever. It’s no coincidence that growth professionals view the end of busy season in the same way. Now is our chance, after a winter of planning and positioning, to…

business development for accountants

Capitalizing on Uncertainty

By Debra Helwig | April 5, 2017

Read the news lately? It’s nuts out there. America’s on a politicized version of Mr. Toad’s Wild Ride – every dip into the media spews enough incendiary craziness to set your hair on fire. But regardless of our personal views, actions inside the Beltway will have a massive, strategic effect…

CPA Firm Business Development

Content: Currency in the Attention Economy

By Laura Sparks | April 5, 2017

Social networking experts share how to become a magnet for buyers Laura Sparks | Feb. 23, 2017   Buyers of accounting services are growing more demanding and becoming more price sensitive. How can your firm break through these defenses and build the kinds of relationships that lead to profitable engagements?…

business development for accountants

Always on Innovation

By Donna Erbs | March 30, 2017

Innovation is a marathon, not a sprint. And the minute the race is over, the most successful innovators start all over again. That is how agile firms manage to stay ahead of the competition. At Anders, we have been fortunate enough to turn innovation into awards and ongoing recognition that…

Accounting Firm Growth - CPA Firm marketing

Take the Shortcut to Growth

By Dennis MacGillivray | March 22, 2017

When you meet with the managing partner of a professional services firm, there are a few things you know for sure. First, that managing partner is accountable for growth; it’s one of the central responsibilities of the position. Second, he or she needs more people in the firm who are…