Welcome to CPA Growth Trends-your source for information, insights, tools and best practices to drive growth within an accounting firm.
Business Development: Use Data to Guide Business Development
Written by: Heath Alloway Imagine one of your very best friends purchasing a new boat that could go fast. Your friend was so excited about how fast it could go, you find yourself speeding across the water. Suddenly, you realize the boat captain never looked back to see who was…
Seasoned Marketer: Top AI Tools for Data Analytics
Today more than ever, data analytics is an essential tool marketers need and use to make informed decisions. With the amount of data available, it can be overwhelming and simply too time consuming to analyze it manually. Artificial intelligence has transformed the process, and today, we have countless tools to…
Articles of Interest: Data Analytics
Our September Articles of Interest include an overview of data analytics and how to use it for customer segmentation and personalization, along with discussing how to use data in your recruiting and retention efforts. Curious how you can use data analytics to develop your performance and KPI metrics? Check out…
Meet a Member: Susan Gorham
Susan Gorham is the Director of Marketing for Gross, Mendelsohn & Associates in Baltimore, MD. Susan has 30 years of accounting marketing experience and serves on AAM’s Data Analytics Committee. Learn more about Susan in this month’s Meet a Member. About Susan Name: Susan Gorham Title: Director of Marketing Years…
Beginner’s Guide: The Accounting Marketer’s Guide to Data Analytics
Today, accounting marketers have access to more data than ever before, and understanding how to use it has never been more essential. Data analytics allows accounting marketers to gain valuable insights, increase profit margins and guide business decisions for their marketing firms and clients. When you understand how to use…
Transforming Your LinkedIn Presence in the Accounting Industry: From Pointless to Powerful
In today’s fast-paced digital world, a strong online presence is crucial for professionals and businesses. Among the myriad of social platforms available, LinkedIn has emerged as the go-to platform for professionals to connect, share insights, and expand their networks. In a recent webinar by James Hirchak, President of Astute Review…
AI in Accounting Marketing: A Transformative Tool with Limits
Artificial intelligence (AI) has the potential to reshape the professional world, including public accounting and accounting marketing. Its transformative power cuts across a wide swath of professional functions, from data analysis to copy generation. Using AI can save time and reduce costs, but as with any new transformative tool, there…
From Clicks to Clients: Digital Strategies that Drive Growth
The accounting industry is undergoing a major digital transformation accelerated by the COVID-19 pandemic. While traditional methods of growth will always be important, creating a digital culture and strategy is imperative to build scalable and repeatable methods of growth. Many firms are investing in digital marketing tactics such as SEO,…