Welcome to CPA Growth Trends-your source for information, insights, tools and best practices to drive growth within an accounting firm.

Beginner’s Guide: From Campus to Career: A University-Specific Recruiting Marketing Strategy Q&A with Fonda Lang

By Kayla Juba | May 23, 2024

In today’s competitive landscape, accounting firms face a critical need to attract and retain top talent. Recruiting marketing plays a crucial role in this endeavor, linking firms with prospective candidates. One recruiting marketing strategy that is on the rise involves college-specific webpages and other tailored marketing materials, with customized content…

Dreher Named AAM’s 2024 Marketer of the Year

By Emily Hensler | May 23, 2024

Lexington, KY (May 14, 2024) – Stacy Dreher, Director of Practice Growth at James Moore & Co., has been honored with the Association for Accounting Marketing’s (AAM) 2024 Marketer of the Year award. This prestigious award recognizes a marketing professional who has shown outstanding performance in the field of accounting…

AAM Announces 2024 Individual Marketing Achievement Award Recipients

By Emily Hensler | May 23, 2024

May 14, 2024 (Lexington, KY) – The Association for Accounting Marketing (AAM), the leading resource for growth professionals in the accounting and advisory profession, announced the recipients of its individual Marketing Achievement Awards (MAA) this morning during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements…

AAM Announces the Category Winners of the 2024 Marketing Achievement Awards

By Emily Hensler | May 23, 2024

May 14, 2024 (Lexington, KY) – On May 14, during the Association for Accounting Marketing’s (AAM) annual Summit held in Orlando, Florida, sixteen prestigious awards were distributed to exceptional accounting marketers and growth professionals. The awards ceremony was a highlight of the Summit, showcasing excellence across various domains such as…

Amplify | Building a Marketing Tech Driven Future

By Alice Grey Harrison | May 22, 2024

How To Craft Content that Converts From lead generation to the client experience, prioritizing a marketing technology-focused culture with strategic investments is paramount. The marketing tech (MarTech) stack you are building today will bring your firm into tomorrow.  In this Amplify! podcast episode, Danny Estrada, the vice president of consulting…

Amplify | Embracing SEO as a Marathon, Not a Sprint

By Katie Tolin | May 15, 2024

Like training for a long-distance race, successful search engine optimization (SEO) requires a structured approach. In a recent Amplify! podcast discussion with Brian Swanson, Chief SEO strategist at Flashpoint Digital Marketing, he explained how firms need to look at SEO as a marathon that takes more time to train for…

2024 Association for Accounting Marketing Biennial Compensation Survey Report

By Emily Hensler | May 14, 2024

2024 Association for Accounting Marketing Biennial Compensation Survey Report Accounting Marketing & BD Professionals are ‘Aligned for Action’ More Data on Salaries, Specialization & Succession Opportunities   MAY 14, 2024 — The Association for Accounting Marketing (AAM) has released the results of its 2024 Biennial Compensation Survey this week. Survey…

Amplify | Strategies for Mastering Digital Marketing

By Katie Tolin | May 8, 2024

Lead generation has undergone a profound transformation in recent years. Accounting firms, once reliant on traditional methods, are now harnessing the power of digital platforms to drive growth and secure quality leads. In a recent Amplify! podcast discussion with David Toth, chief growth officer at Winding River Consulting, he shared…