Welcome to CPA Growth Trends-your source for information, insights, tools and best practices to drive growth within an accounting firm.

Amplify | Embracing SEO as a Marathon, Not a Sprint

By Katie Tolin | May 15, 2024

Like training for a long-distance race, successful search engine optimization (SEO) requires a structured approach. In a recent Amplify! podcast discussion with Brian Swanson, Chief SEO strategist at Flashpoint Digital Marketing, he explained how firms need to look at SEO as a marathon that takes more time to train for…

2024 Association for Accounting Marketing Biennial Compensation Survey Report

By Emily Hensler | May 14, 2024

2024 Association for Accounting Marketing Biennial Compensation Survey Report Accounting Marketing & BD Professionals are ‘Aligned for Action’ More Data on Salaries, Specialization & Succession Opportunities   MAY 14, 2024 — The Association for Accounting Marketing (AAM) has released the results of its 2024 Biennial Compensation Survey this week. Survey…

Amplify | Strategies for Mastering Digital Marketing

By Katie Tolin | May 8, 2024

Lead generation has undergone a profound transformation in recent years. Accounting firms, once reliant on traditional methods, are now harnessing the power of digital platforms to drive growth and secure quality leads. In a recent Amplify! podcast discussion with David Toth, chief growth officer at Winding River Consulting, he shared…

Why a Marketing Defined Onboarding Process is Crucial to Client Experience

By Ian McManis | April 30, 2024

Historically, marketers within the accounting industry have not had to spend much time and resources getting involved with the client relationship. And why would they? Accounting professionals have long been successful with the traditional, relationship-based approach to client acquisition. Personal connections and the transactional nature of most engagements rendered an…

April 2024: 💪 Empowering Your Team Through ERGs & DEI

By AAM | April 24, 2024

Seasoned Marketer: With the war for talent remaining strong in the accounting field, it’s important to retain and engage your current team members while attracting new talent. Your firm’s values and culture can play a significant role in recruitment and retention. One way to achieve both goals is by creating…

Business Development: Managing and Engaging Business Developers

By Nikki Burgeson | April 24, 2024

Your approach to managing a business development (BD) team can make or break your firm’s growth trajectory. Effective leadership from the top can boost BD engagement and motivate your associates. The setup Get the right team in place. As accounting firms, we often think we must hire accountants to do…

Hot Topic: 12 Employee Resource Group (ERG) Ideas for Your Firm

By Kayla Juba | April 24, 2024

Employee Resource Groups (ERGs) are voluntary groups of employees who share common characteristics or life experiences. Their primary objective is to cultivate a more diverse and inclusive workplace environment, offering support, advancing career paths and nurturing personal growth among members. ERGs serve as catalysts for promoting diversity, nurturing talent, fostering…

people around a table smiling

Beginner’s Guide: Employee Retention: How to Keep the Talent You Have

By Rachael McGrew | April 24, 2024

In case you haven’t noticed, there’s a war for talent going on out there. Accountants are in high demand. I probably hear once a week: “We don’t need more clients. We need more people to do the work.” The number of students choosing accounting as a career is declining, and…