Welcome to CPA Growth Trends-your source for information, insights, tools and best practices to drive growth within an accounting firm.

November 2022: Internal Communications (IC)

By Amy Lydic | November 21, 2022

Beginners Guide: With so many internal communication tools available and audiences to consider, it can be difficult to determine not only which platform to use but what to communicate on it. This article breaks down a few common internal communication mediums and some best practices to consider when creating your…

Meet a Member: Abigail Cugini

By Amy Lydic | November 21, 2022

Abigail Cugini is the Internal Communications Manager for Rea & Associates in Ohio. As a Top 100 firm with 400+ employees, internal communications is a priority at her firm to keep employees engaged and informed. Read this month’s Meet a Member to learn more about her firm’s internal communication strategy.…

Beginner’s Guide: Internal Communication Platforms and Best Practices

By Amy Lydic | November 21, 2022

Beginner’s Guide: Internal Communication Platforms and Best Practices Taylor Bartosiewicz, Yeo & Yeo CPAs & Business Consultants The diversity of today’s workplaces means that people of all backgrounds, upbringings and ages are collaborating. It also means that workplaces have a myriad of communication styles and preferences. With so many internal…

The Three Pillars of Internal Communications: Inform, Educate and Engage

By Amy Lydic | November 21, 2022

The Three Pillars of Internal Communications: Inform, Educate and Engage Abigail Cugini, Rea & Associates When it comes to the basic objective of internal communications, the famous actress Judy Garland said it best: “Give the people what they want and then go have a hamburger.” All kidding aside, it really…

Articles of Interest: Internal Communications

By Amy Lydic | November 21, 2022

Articles of Interest: Internal Communications Tanya Doescher, Melton & Melton, L.L.P.  The 7 Steps to Developing an Internal Communication Strategy https://www.happeo.com/blog/internal-communications-strategy This article outlines some of the basics, including what internal communication actually is and why it is needed. It also discusses how technology can support your efforts and provide…

29 Microsoft Teams Tips and Tricks

By Amy Lydic | November 21, 2022

29 Microsoft Teams Tips and Tricks Rachael McGrew, Landmark CPAs Microsoft Teams has become a popular internal communications tool at firms across the country. In fact, the platform boasts having doubled the number of active daily users in the past year to 270 million. Are you taking full advantage of…

Why Should Your Firm Build a Brand Manual?

Why Should Your Firm Build a Brand Manual?

By Sammi Dittloff | November 8, 2022

At the end of the year, it’s important to take stock of the things you’ve accomplished, as well as what may have slipped through the cracks. Did you try to do too much, only to wind up doing nothing? Do you find yourself going back to the drawing board time…

Customize Your Sales Collateral to Increase Your Win Rate

Customize Your Sales Collateral to Increase Your Win Rate

By Brooke Sorensen | November 3, 2022

Sponsored post by Pitchly Sales collateral is an essential part of the business development process. It helps your team understand what they’re selling and why it’s valuable to customers. It also gives them something more tangible than just words on a page. As a CPA marketer, your team is responsible…