Mapping a career plan in accounting marketing is becoming more complex and nuanced as opportunities for advancement — and even partnership — expand for marketers.
M & A activity has reshaped the landscape of public accounting. In an industry faced with constant realignment and interruption, how do marketers create unity from chaos?
Understanding prospective buyers’ emotions, connecting through storytelling and active listening are key CX-focused tactics that can fuel your business development efforts.
The role of client intelligence in effective retention and growth.
Bill Hagaman, CEO and Managing Partner, Withum
What new marketing roles have you taken on in your firm?
Brenda Sleeper, 2022 AAM Hall of Fame inductee
What should firms consider when deciding whether to hire a full-time marketer or outsource the role?
Katie Tolin, founder of CPA Growth Guides, outlines a vision of how accounting and advisory firm marketing departments will be structured in the future – and it may surprise you.
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