Fall 2022 Growth Strategies

Proactive Visioning, Planning and Preparation Essential to Crafting a Marketing Career Plan

Mapping a career plan in accounting marketing is becoming more complex and nuanced as opportunities for advancement — and even partnership — expand for marketers.

Marketing’s Role in Post-Merger Integration: Creating a ‘One-Firm’ Culture

M & A activity has reshaped the landscape of public accounting. In an industry faced with constant realignment and interruption, how do marketers create unity from chaos?

Business Development Through the Client Experience Lens

Understanding prospective buyers’ emotions, connecting through storytelling and active listening are key CX-focused tactics that can fuel your business development efforts.

TechNOWlogy

The role of client intelligence in effective retention and growth.

Partner POV

Bill Hagaman, CEO and Managing Partner, Withum

Take 5

What new marketing roles have you taken on in your firm?

Q & A With…

Brenda Sleeper, 2022 AAM Hall of Fame inductee

Consultants’ Corner

What should firms consider when deciding whether to hire a full-time marketer or outsource the role?

Trends & Insights

Katie Tolin, founder of CPA Growth Guides, outlines a vision of how accounting and advisory firm marketing departments will be structured in the future – and it may surprise you.

 

**Growth Strategies has moved to an all-digital format. Click here for a downloadable PDF version.**