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DTSTART;TZID=America/Kentucky/Louisville:20260610T140000
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SUMMARY:Roundtable on Accounting Marketing and Sales Compensation
DESCRIPTION:Discuss compensation trends with your colleagues! \nNow that the 2026 AAM Biennial Compensation Report is out\, you can meet with the analysts to ask questions and share insights from your own career and firm experience. Dawn Wagenaar\, Principal and Brand Strategist at Ingenuity Marketing Group\, and Christine Nelson\, Communications Consultant who analyzed and reported survey results\, will present key findings and facilitate this informal discussion. Benchmark national data against your personal compensation and benefits\, firm perks\, team structures\, and opportunities through M&A or consulting. \nSpeakers \nDawn Wagenaar\n \nDawn Wagenaar has worked in accounting marketing for more than 20 years and looks at career trends as a brand strategist and business owner. \n  \n  \n  \nChristine Nelson \nChristine Nelson is a trained journalist and researcher who connects the dots between raw data and actionable career and team decisions.
URL:https://accountingmarketing.org/event/roundtable-on-accounting-marketing-and-sales-compensation/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20260617T130000
DTEND;TZID=America/Kentucky/Louisville:20260617T140000
DTSTAMP:20260603T123539Z
CREATED:20260603T123539Z
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UID:10940-1781701200-1781704800@accountingmarketing.org
SUMMARY:AAM High! Webinar: From Skeptics to Activators: How Accounting Marketers Can Help Partners Change BD Behavior
DESCRIPTION:Many accounting firms know they need broader participation in business development\, but getting partners to change is hard. They are busy\, autonomous\, skeptical\, and often uncomfortable with anything that sounds like “sales.” Drawing on DCM Insights’ Activator research\, this webinar will show what today’s strongest business developers do differently — and what marketing and BD leaders can do to make those behaviors easier\, more credible\, and more likely to stick. \n  \nSpeaker \n \nKaren Freeman | Chief Product Officer\, DCM Insights \nKaren Freeman joins us from a career connected by data analytics\, research and teaching.  She was most recently the global head of digital & analytics learning for generalist consultants at McKinsey & Company. In that role\, she led a team upskilling roughly 17\,000 consultants globally in topics including advanced analytics modeling\, leading digital transformations\, agile methodology\, and design thinking. \nPrior to McKinsey\, Karen spent 13 years at Corporate Executive Board (CEB) in research and learning & development roles. There\, she led three best practice membership organizations\, developing insights\, advice\, and benchmarks for Global 1000 functional heads in marketing\, sales\, and customer service. Much of the company’s highest-impact research was spearheaded by the teams that Karen created. Several were published in Harvard Business Review and became the subject of two best-selling business books (The Challenger Sale and The Effortless Experience). Later\, as Head of CEB University\, Karen oversaw development and delivery of over 1\,000 training sessions for more than 10\,000 participants worldwide in sales\, insight & advisory\, and corporate roles. \nKaren has an A.B from Harvard and an MBA from MIT\, plays cello and piano\, and currently lives in Arlington\, VA with her husband and two children.
URL:https://accountingmarketing.org/event/aam-high-webinar-from-skeptics-to-activators-how-accounting-marketers-can-help-partners-change-bd-behavior/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20260624T130000
DTEND;TZID=America/Kentucky/Louisville:20260624T140000
DTSTAMP:20260226T214942Z
CREATED:20260226T214942Z
LAST-MODIFIED:20260226T214942Z
UID:10439-1782306000-1782309600@accountingmarketing.org
SUMMARY:Webinar: The Legal Reality of DEI: What Accounting Firms Need to Know Now
DESCRIPTION:As headlines swirl and political pressure intensifies\, many accounting firms are left wondering what diversity\, equity\, and inclusion really mean from a legal perspective and what’s still safe\, smart\, and compliant to pursue. \nIn this session\, employment attorney Aislinn Sroczynski of Royer Cooper Cohen Braunfeld cuts through the noise to explain what has actually changed in the legal landscape\, and what hasn’t. Drawing on federal anti-discrimination law\, recent executive orders\, and new guidance from the EEOC and DOJ\, Aislinn will help firms understand where the real legal lines are when it comes to DEI initiatives. \nThis is not a session about retreating from inclusion. It’s about moving forward thoughtfully. Attendees will learn how common firm practices\, from recruiting and employer branding to ERGs and training\, can remain both inclusive and compliant\, and why knee-jerk rollbacks often create more risk\, not less. \nWhether you’re shaping firm messaging\, managing people programs\, or advising leadership\, this session will help you replace uncertainty with clarity and confidence. \nKey takeaways: \n\nWhat DEI practices remain fully permissible\, and where firms need to be careful\nHow to align inclusion\, employer brand\, and compliance without overcorrecting\nPractical steps firms can take now to audit\, refine\, and strengthen their approach\n\n  \nSpeaker \nAislinn E. Sroczynski \nAislinn E. Sroczynski is an experienced employment lawyer who partners with companies to navigate the full spectrum of employment law. Aislinn advises employers on compliance\, policy development\, and day-to-day human resources issues\, including hiring practices\, leave management\, DEI policies\, non-competes\, accommodations\, wage and hour compliance\, workplace investigations\, performance management\, terminations\, and overall risk avoidance. She regularly defends employers against claims under Title VII\, ADA\, ADEA\, the FMLA\, and state anti-discrimination statutes\, and has experience representing clients before for National Labor Relations Board for Unfair Labor Practice charge proceedings. Aislinn represents companies and individuals on both sides of trade secret and restrictive covenant litigation and disputes and has successfully obtained preliminary injunctions for her clients. \nAislinn acts as an outside HR partner for employers on compliance and litigation avoidance related to all issues arising under state and federal anti-discrimination laws. She works closely with organizational leaders and HR teams to align legal strategy with business goals\, resolve disputes efficiently\, and build compliant\, proactive workplace practices. Aislinn has experience drafting and negotiating complex employment agreements and compensation plans\, both on behalf of employers and executives\, and drafts a variety of employer policy documents\, including employee handbooks for companies across a wide range of industries. \nSeparately\, Aislinn has insurance coverage experience\, representing clients in challenging claim denials and defending declaratory judgment actions. Aislinn has also handled complex commercial litigation matters\, including complex shareholder and business disputes\, representing clients in high-stakes negotiations and court proceedings. \n 
URL:https://accountingmarketing.org/event/webinar-the-legal-reality-of-dei/
CATEGORIES:AAM High Webinar
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