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X-WR-CALDESC:Events for The Association for Accounting Marketing
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DTSTART;TZID=America/Kentucky/Louisville:20260303T130000
DTEND;TZID=America/Kentucky/Louisville:20260303T140000
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SUMMARY:AAM High! Webinar: How Top-Performing Firms Win: Lessons from the 2026 Remarkabrand Martech Report for Accounting Firms
DESCRIPTION:In the fast-moving digital landscape\, accounting firms often find themselves caught in a cycle of acquiring new tools without ever fully mastering them. The 2026 Remarkabrand Martech Report for Accounting Firms gives you an in-depth exploration of the latest industry data to see how accounting firms of all sizes\, from micro-practices to enterprise organizations\, are building their digital foundations. We will move past the hype of “new” tech and focus on the high-impact adjustments that drive firm growth and a better client experience. \nSpeakers \n \nSam Pagel  \nSam leads video production and brand storytelling at Resound\, helping accounting firms communicate their identity authentically through strategic visual content. He worked alongside Resound for over 6 years before officially joining forces. When he’s not behind the camera or in the editing bay\, Sam is embarking on adventures with his wife\, Ashley\, and their three little kiddos. \n  \n  \nCameron Roberts \nCameron supports business development and marketing strategy at Resound\, specializing in LinkedIn Sales Navigator outreach\, CRM optimization\, and helping accounting firms build stronger client relationships through strategic digital marketing. Outside of work\, you’ll likely find Cam drinking specialty coffee or watching a Premier League game. \n  \n  \nJason Hendrix \nJason is a strategic\, data-driven leader with nearly two decades of experience in digital marketing and communications. He specializes in managing technology stacks\, advanced analytics\, and integrating AI to enhance operational efficiency across professional services organizations. Outside of work\, he’s likely in “build mode” with his children\, creating their own episode of LEGO Masters with a collection topping 400\,000+ bricks.
URL:https://accountingmarketing.org/event/aam-high-webinar-how-top-performing-firms-win-lessons-from-the-2026-remarkabrand-martech-report-for-accounting-firms/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20260310T113000
DTEND;TZID=America/Kentucky/Louisville:20260310T123000
DTSTAMP:20251113T152706Z
CREATED:20251113T152608Z
LAST-MODIFIED:20251113T152706Z
UID:9856-1773142200-1773145800@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-mar-2026/
CATEGORIES:New Member Welcome Call
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20260311T140000
DTEND;TZID=America/Kentucky/Louisville:20260311T153000
DTSTAMP:20260219T195336Z
CREATED:20260120T205337Z
LAST-MODIFIED:20260219T195336Z
UID:10099-1773237600-1773243000@accountingmarketing.org
SUMMARY:Learning Lab: Strategic Client & Prospect Development: The Key to Growth
DESCRIPTION:Deepening relationships and understanding with both your clients and your prospects is the most critical applied skill for growth. Yet\, in daily practice\, this vital discipline is too often postponed\, haphazard\, or relegated to a secondary priority. The absence of visible urgency\, immediate client needs\, or clear account objectives leads professionals to confuse general account nurturing with true strategic account development. Most don’t realize that they are allowing their opportunity for stronger client and prospect relationships\, increased value\, and more consistent growth to slip. \nIn this session we’ll explain what strategic account development really is and how it fits into the process of growth. More important\, we’ll provide you with recommendations and tools to equip you to embed disciplined strategic account development within your firm\, helping you to more effectively expand clients work and acquire new clients from your strategic prospect accounts. \nWhat you will gain: \n\nA clear path for gaining\, building\, and evolving client relationships through the process of growth\, including how account development fits within the core flow of activities.\nA simple process you can adopt to begin to embed disciplined strategic account development within your business development and client expansion efforts.\nA review of four tools that you can incorporate into your strategic account development efforts. Many insights from these tools can also support your other growth efforts.\nRecommendations for starting the process of building the discipline of strategic account development within your firm. (Note: This process will take some time.)\n\nAbout the Speaker \n \nWade Clark is an author\, speaker\, consultant and coach on vision\, strategy\, growth\, and business development. His passion is helping businesses and individuals to discover and unlock their full potential to make a meaningful and lasting impact in the world. Wade brings over 35 years’ career and industry experience\, including 24 years as an executive leader within or consulting to top U.S. professional services firms and associations. Through Dream Parrot Consulting\, he helps firms to enhance their corporate vision and strategic plan\, lead cultural change\, develop and elevate teams\, and improve business development and sales performance. Wade is author of Meaningful Success in Business and Simplifying Complex Sales and a sought-out speaker and facilitator. Prioritizing his faith\, family\, and friends; Wade is an avid musician; and enjoys travel\, fitness\, cooking\, and the visual and performing arts. Visit wadeclarkauthor.com to learn more.
URL:https://accountingmarketing.org/event/learning-lab-help-your-teams-to-develop-accounts-strategically/
CATEGORIES:Training
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DTSTART;TZID=America/Kentucky/Louisville:20260312T103000
DTEND;TZID=America/Kentucky/Louisville:20260313T120000
DTSTAMP:20260209T214247Z
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SUMMARY:Digital Deep Dive
DESCRIPTION:Winding River Consulting’s Digital Deep Dive Summit returns for its 5-year anniversary! Bringing together forward-thinking accounting firm leaders who are committed to evolving their culture to support growth and digital transformation. \nThis immersive two-day experience explores the strategies\, technologies\, and practices shaping the modern firm. Dive into digital marketing\, AI advancements\, operational excellence\, leadership development\, and client experience innovation. \nAttendees gain access to actional frameworks\, peer insights\, networking opportunities\, and expert guidance to accelerate firm growth and confidently navigate industry change. \nEvent Highlights: \nDeep Dive Sessions: Explore the intricate dynamics of digital growth through in-depth discussions on strategy and implementation. Learn from industry leaders who are at the forefront of the accounting industry when it comes to digital growth and the AI revolution. \nPeer-to-Peer Networking and Collaboration: Connect with like-minded professionals\, exchange ideas\, and build meaningful relationships that can drive collaboration and future success. \nDigital Demand Mastery: Gain practical knowledge and actionable takeaways to fuel your digital demand efforts. This summit is tailored for firms serious about staying ahead in the rapidly evolving digital landscape and embracing the latest tools and strategies to drive impact and support firm growth. \n  \nWhy Attend? \nAt the Digital Deep Dive Summit\, attendees don’t just hear about trends… They learn how to operationalize them in a community format where some have failed\, and others have succeeded. Every session\, workshop\, and networking opportunity is designed with intention. DDD provides clarity where leaders need it most and direction where the industry is evolving the fastest. \n  \nAAM Benefits \nWe are proud partners of the Digital Deep Dive Summit. AAM Members receive 15% off the price of admission. See your AAM membership account for more details. \n  \nWhere \nLoews Chicago O’Hare Hotel \n5300 N River Rd\, Rosemont\, IL 60018 \n  \nWhen \nMarch 12\, 2026 \n10:30 AM – 7:00 PM CT \nMarch 13\, 2026 \n7:00 AM – 12:00 PM CT
URL:https://accountingmarketing.org/event/digital-deep-dive/
CATEGORIES:Training
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DTSTART;TZID=America/Kentucky/Louisville:20260318T140000
DTEND;TZID=America/Kentucky/Louisville:20260318T150000
DTSTAMP:20260211T141711Z
CREATED:20251216T150100Z
LAST-MODIFIED:20260211T141711Z
UID:9940-1773842400-1773846000@accountingmarketing.org
SUMMARY:Virtual Campfire: The Employee Experience Advantage: How Marketing Fuels Retention
DESCRIPTION:Employee experience isn’t just an HR initiative anymore—it’s a firmwide differentiator. We’ll dig into how marketing can amplify culture\, reinforce values\, and strengthen internal communication in ways that directly impact retention. Expect practical strategies for partnering with HR\, activating brand from the inside out\, and creating moments that matter throughout the employee lifecycle. \nSME \nKayla Schaller-Greenwood \n \nKayla Schaller‑Greenwood is the Vice President of Operations at Workforce Solutions\, where she leads HR strategy\, talent management\, and organizational development initiatives for CPA firms and other professional‑services organizations. With more than a decade of experience in HR\, including extensive work across public accounting\, Kayla specializes in helping firms build strong employee experiences\, modern people practices\, and scalable talent infrastructures that support long‑term growth. \nKayla is widely known for her practical\, people‑first approach to HR and her ability to bridge the gap between talent strategy and firmwide business goals. She frequently partners with marketing and growth teams to strengthen employer brands\, align recruitment messaging with firm culture\, and create talent experiences that enhance both retention and market presence. \nFrom EX design and leadership development to recruiting\, compliance\, and HR infrastructure\, Kayla has helped dozens of firms transform how they attract\, engage\, and retain top talent. She is also a frequent speaker for SHRM\, BDO Alliance\, and industry associations\, where she brings a collaborative\, real‑world perspective to the changing talent landscape. \n  \n  \n  \nFacilitators \n\nAlyson Fieldman\, Stambaugh Ness\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-the-employee-experience-advantage-how-marketing-fuels-retention/
CATEGORIES:Virtual Campfire
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