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DTSTART;TZID=America/Kentucky/Louisville:20240619T140000
DTEND;TZID=America/Kentucky/Louisville:20240619T144500
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UID:7414-1718805600-1718808300@accountingmarketing.org
SUMMARY:Virtual Campfire: Cross-Selling
DESCRIPTION:Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting\, incentivizing\, and reporting on cross selling successes. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-cross-selling/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240620T140000
DTEND;TZID=America/Kentucky/Louisville:20240620T150000
DTSTAMP:20240603T180748Z
CREATED:20240603T180748Z
LAST-MODIFIED:20240603T180748Z
UID:7986-1718892000-1718895600@accountingmarketing.org
SUMMARY:AAM DEI Webinar: Considerations for Integrating and Supporting Remote Employees in your Culture
DESCRIPTION:Has your company decided to keep the work from home model in place? Do you now have the option to work a hybrid schedule\, working just a few days a week in the office? Are you starting to work with more international third-party companies? In this session\, we will investigate the potential biases in comparing remote workers to in-office employees\, and how biases can be overcome to develop a shared company culture across platforms. We will discuss strategies for genuinely supporting all workers\, including those coming from different background and regions. Key takeaways from this session include how to meet the needs of remote employees\, how to utilize varied backgrounds to your company’s advantage\, and who to involve in cultivating company culture. \nModerator\nCJ Close | Senior Communications Specialists\, Clark Nuber \nCJ works in the Growth and Creative Services group at Clark Nuber\, a Top 100 Accounting Firm. She is responsible for both internal and external development in which she produces proposals\, manages social media\, creates educational resources and articles\, writes\, and distributes newsletters\, and more. Her background in writing and DEI-focused initiatives provides her with the opportunity to make a conscious difference every day. \nSpeakers\nEric Majchrzak | CEO/Principal\, BeachFleischman \nEric is responsible for the firm’s strategic direction while meeting the mission\, vision\, and values. He motivates and inspires team members to drive innovation and transformation so that the firm enhances its competitive advantage in providing value to clients. He also oversees the growth and success of BeachFleischman’s subsidiaries\, joint ventures\, and partnerships. \n  \n  \nJennifer Mitchell\, CPA\, MS Tax\,| Founder & CEO\, Account Sense \nAccount Sense represents the culmination of her professional mission to advise\, educate\, and inspire individuals and businesses toward achieving their unique vision of success. As a tax consultant and business development advisor\, Jennifer gets to fulfill her mission every day\, helping fellow business owners reduce their stress and achieve their goals. She relishes her role as mentor to the Account Sense staff\, growing as a leader herself\, and creating a modern firm with a concierge-style approach to delivering services. \nJack Kolmansberger | Chief Growth Officer\, Herbein \nJack serves as the firms Chief Growth Officer at Herbein + Company\, Inc.\, one of Pennsylvania’s leading regional certified public accounting firms. His responsibilities at Herbein include branding initiatives\, promoting a firm-wide marketing culture across multiple offices\, increasing process efficiencies\, and directing new business development.
URL:https://accountingmarketing.org/event/aam-dei-webinar-considerations-for-integrating-and-supporting-remote-employees-in-your-culture/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20240625T110000
DTEND;TZID=America/Kentucky/Louisville:20240625T113000
DTSTAMP:20240606T130814Z
CREATED:20240606T130223Z
LAST-MODIFIED:20240606T130814Z
UID:7989-1719313200-1719315000@accountingmarketing.org
SUMMARY:Member Appreciation Week: Nervous System Reset with Microbreaks
DESCRIPTION:Celebrate Member Appreciation Week with us by taking care of our greatest resource… YOU! Join us for a virtual wellness workshop to learn about the stress response and how it affects your nervous system! Discuss the concept of micro-breaks as a stress management tool and experience movement & mindfulness techniques to use throughout the day to reset your nervous system quickly. Leave with techniques to start using on your own that day to regulate your nervous system! Beginners welcome. Mat suggested\, if hard floors. \nAbout the Instructor: Tiffany Lord is a Corporate Yoga Coach and Stress Management Expert who founded Love + Asana to help busy professionals feel more resilient and empowered in their wellness. Her all-levels\, accessible approach to physical and mental health allows employees to easily learn and implement healthy habits during their work day…and feel the benefits ripple out into all areas of life. \nShe is an E-RYT and Continuing Education Provider with the Yoga Alliance\, as well as a 500-hour Yoga Medicine® Therapeutic Specialist. Her expertise includes resilience\, stress management and yoga for Migraine. Tiffany has published wellness articles in fyi50+\, CO Yoga + Life\, and she is the author of multiple “Get With Gratitude” journals based on her online workshop series for resiliency through a grateful mindset.
URL:https://accountingmarketing.org/event/nervous-system-reset/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://accountingmarketing.org/wp-content/uploads/2024/06/MemberAppWeek_750x310.png
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DTSTART;TZID=America/Kentucky/Louisville:20240626T130000
DTEND;TZID=America/Kentucky/Louisville:20240626T133000
DTSTAMP:20240626T153823Z
CREATED:20240606T133405Z
LAST-MODIFIED:20240626T153823Z
UID:7997-1719406800-1719408600@accountingmarketing.org
SUMMARY:Member Appreciation Week: Lunch & Learn with the 2024 AAM Marketer of the Year
DESCRIPTION:AAM’s Marketer of the Year (MOY) award honors a marketer who has demonstrated exemplary performance in the accounting marketing profession. Join us on June 26 at 1:00 pm ET as Luke LaChance\, AAM’s 2023 MOY\, leads an interactive discussion with AAM’s 2024 MOY Stacy Dreher. Here\, you’ll learn more about Stacy’s role in the strategic growth of James Moore & Co. as well as her take on emerging technology for accounting growth. The first 50 who register will receive $15 DoorDash gift cards\, so register now to secure your spot! \n\n2024 Marketer of the Year – Stacy Dreher\n \nAs the Director of Practice Growth\, Stacy is responsible for driving firm growth by overseeing marketing\, business development\, and segment growth initiatives. Her approach to leadership involves transforming challenges into opportunities\, whether it’s enhancing the firm’s competitive position\, leveraging technology\, or refining sales and digital marketing strategies. She is committed to ensuring the firm meets and exceeds its growth objectives by developing a high-performing growth team\, driving strategic initiatives\, and continuously adapting to the evolving landscape of the accounting industry. \n 
URL:https://accountingmarketing.org/event/member-appreciation-week-lunch-learn-with-the-2024-aam-marketer-of-the-year/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://accountingmarketing.org/wp-content/uploads/2024/06/MemberAppWeek_750x310.png
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240627T130000
DTEND;TZID=America/Kentucky/Louisville:20240627T133000
DTSTAMP:20240606T130714Z
CREATED:20240606T130714Z
LAST-MODIFIED:20240606T130714Z
UID:7992-1719493200-1719495000@accountingmarketing.org
SUMMARY:Member Appreciation Week: Desk Stretches for Better Posture
DESCRIPTION:Celebrate Member Appreciation Week with us by taking care of our greatest resource… YOU! Join us for gentle stretches you can do right at your desk to release tension and reset your posture. Melt away any remaining stress with a quick\, guided meditation set to calming music. Leave feeling relaxed and focused! Beginners welcome. No props needed. \nAbout the Instructor: Tiffany Lord is a Corporate Yoga Coach and Stress Management Expert who founded Love + Asana to help busy professionals feel more resilient and empowered in their wellness. Her all-levels\, accessible approach to physical and mental health allows employees to easily learn and implement healthy habits during their work day…and feel the benefits ripple out into all areas of life. \nShe is an E-RYT and Continuing Education Provider with the Yoga Alliance\, as well as a 500-hour Yoga Medicine® Therapeutic Specialist. Her expertise includes resilience\, stress management and yoga for Migraine. Tiffany has published wellness articles in fyi50+\, CO Yoga + Life\, and she is the author of multiple “Get With Gratitude” journals based on her online workshop series for resiliency through a grateful mindset.
URL:https://accountingmarketing.org/event/member-appreciation-week-desk-stretches-for-better-posture/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://accountingmarketing.org/wp-content/uploads/2024/06/MemberAppWeek_750x310.png
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