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DTSTART;TZID=America/Kentucky/Louisville:20240207T130000
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SUMMARY:AAM High! Webinar: Five Ways to Build a MarTech Stack That Actually Works for You
DESCRIPTION:There’s a shiny new marketing technology every day. It seems like by the time you’ve onboarded with a new tool\, a newer and better tool has been released. With so many different technologies\, and marketers wearing many hats\, how are you supposed to keep up with it all—much less actually use these tools to generate leads\, retain your clients\, and increase brand awareness? Join Warren Averett’s Joy Abbott and Sunny Ricks to learn how to identify the tools you actually need\, how these tools can work for your firm\, and how to scale your MarTech strategy to ultimately reach your marketing goals. \nSpeakers \nJoy Abbott \nMarketing Technology Manager | Warren Averett \n  \n  \n  \n  \nSunny Ricks \nDirector of Marketing Communications |Warren Averett \n 
URL:https://accountingmarketing.org/event/aam-high-webinar-five-ways-to-build-a-martech-stack-that-actually-works-for-you/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20240221T140000
DTEND;TZID=America/Kentucky/Louisville:20240221T144500
DTSTAMP:20240214T163907Z
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SUMMARY:Virtual Campfire: AI
DESCRIPTION:Join us to explore the practical applications of AI in accounting marketing. We’ll discuss how AI tools are currently being used to streamline customer interactions and enhance marketing strategies. Share your experiences\, learn from your peers\, and gain insights into how AI can be realistically integrated into your marketing efforts. This session is an ideal platform for both AI novices and aficionados in the marketing field. \nSME \nAlice Grey Harrison\, Managing Partner\, AGH Consulting Group \nWith 25 years of experience in corporate communications\, Alice Grey is a seasoned professional who brings a fresh approach to strategy. Her passion lies in thriving within highly creative environments\, where she navigates the complexities of change and implements sophisticated communication strategies. \nAlice Grey is not just a strategist; she’s a catalyst for transformation. She excels in developing and executing strategies that inform\, inspire\, and drive cultural shifts within organizations. Change\, for her\, is not just a challenge—it’s an opportunity for alignment and growth. With proven results and award-winning strategies\, Alice Grey is a recognized leader in the industry and frequently shares thought leadership on the national stage. \n  \n  \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-ai-2024/
CATEGORIES:Virtual Campfire
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DTSTART;TZID=America/Kentucky/Louisville:20240222T120000
DTEND;TZID=America/Kentucky/Louisville:20240222T124500
DTSTAMP:20240205T151957Z
CREATED:20240205T151957Z
LAST-MODIFIED:20240205T151957Z
UID:7486-1708603200-1708605900@accountingmarketing.org
SUMMARY:AAM & AICPA Webinar: Beneficial Ownership Information (BOI)
DESCRIPTION:Many small businesses are impacted by a new federal information reporting requirement related to ownership that became effective January 1\, 2024. It’s estimated that over 30 million entities could be subject to beneficial ownership information (BOI) reporting under the Corporate Transparency Act (CTA)\, which has become a hot topic in the accounting profession. Learn more about this new requirement\, how accounting firms can play a role by providing awareness and services\, as well as risk mitigation best practices in this conversation with the AICPA. \nSpeakers\nLisa Simpson\, CPA\, CGMA \nLisa is Vice President – Firm Services for the AICPA. She leads the Private Companies Practice Section (PCPS)\, Firm Relationship Management\, Diversity & Inclusion\, Young Member Initiatives\, Technical Hotline and Center for Plain English Accounting. Her teams build and manage relationships with practitioners in all size firms\, creating awareness of changing trends that impact CPA firm success and providing resources and insights to enable firms to harness opportunities for the profession.  Her teams create innovative programs and engagement strategies to engage a diverse pipeline of current and future CPAs \nSince 2020 Lisa has been engaging with thousands of CPAs and business owners as a co-host of the award-winning AICPA Town Hall Series. She has been named in the top 100 Most Influential People in Accounting by Accounting Today since 2020. \nLisa began her career with EY gaining audit and tax experience in her six years with the firm. She then worked for a small firm in Lexington\, Kentucky for five years. Lisa has 20+ years of industry experience as well\, having served as the CFO for non-profit and for-profit organizations before joining the AICPA in 2012. \nLisa graduated from Eastern Kentucky University and is licensed as a CPA in NC and KY. \nMelanie Lauridsen \nMelanie Lauridsen is the AICPA Vice President of the Tax Policy & Advocacy team in Washington\, DC. In this position\, she is responsible for the review\, formulation\, and submission of federal tax technical and policy recommendations to Congress\, the Treasury Department\, and the Internal Revenue Service. Prior to her current role she also worked on the AICPA Tax Practice & Ethics team determining strategic direction for resources\, education\, and materials necessary for CPAs to be recognized as the premier providers of tax services. Before working at the AICPA\, she also worked at PwC and then Argy\, Wiltse and Robinson. She has a Bachelor of Economics from Brigham Young University and a Masters in Accountancy from George Washington University.
URL:https://accountingmarketing.org/event/aam-aicpa-webinar-beneficial-ownership-information-boi/
CATEGORIES:Virtual
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DTSTART;TZID=America/Kentucky/Louisville:20240228T130000
DTEND;TZID=America/Kentucky/Louisville:20240228T140000
DTSTAMP:20240123T211539Z
CREATED:20240123T211539Z
LAST-MODIFIED:20240123T211539Z
UID:7436-1709125200-1709128800@accountingmarketing.org
SUMMARY:AAM High! Webinar: From Hype to Practical Application: AI for Accounting Marketers
DESCRIPTION:Are you struggling to effectively use AI in your marketing workflow? \nWhether you’re a solo marketer or a member of a marketing team\, AI and AI-powered tools should be an essential part of your toolkit. Learning how to use these tools to complete various marketing tasks is the key. \nIn this webinar\, you’ll: \n\nLearn how to use AI to tackle specific marketing use cases.\nLearn advanced prompt techniques to get the results you want.\nHear from two marketing colleagues about how they are utilizing AI.\nReceive a spreadsheet of prompts showcased in the webinar that you can use later.\n\nLeading the webinar is Don Breckenridge\, a recognized AI expert\, and partner at Marketing by Numbers. Joining Don are Sarah Stage from Insero and Laura Metz from HCVT\, who will share how they are using AI in their firm’s day-to-day marketing efforts. \nJoin us for this fast-paced\, value-packed webinar that leaves you with tools you can use right away. \nSpeakers\nDon Breckenridge | Marketing by Numbers \nDon is a partner and co-founder of Marketing by Numbers\, the only AI-powered marketing platform designed specifically for accounting firms. \nThe platform helps firms leverage thought leadership to showcase their expertise\, educate clients and prospects\, and generate intelligent conversions that result in new engagements. Small firms with no marketing resources can use the hands-off automated service\, whereas larger firms are able to utilize the platform’s hands-on features. The result for all firms is a streamlined marketing process that helps drive growth. \nDon is also the founder of The AI Advisor\, a site where professionals in the accounting industry can learn\, share\, and connect with others about advances and applications of AI. \nLaura Metz | HCVT LLP \nLaura Metz is a marketing professional with over 10 years of experience in the accounting industry\, focusing on the “people” element of tax\, audit\, and accounting. She is currently serving as senior growth manager for HCVT\, working to develop and implement the firm’s growth strategy\, supporting the firm\, industry niches\, and service lines. \n  \nSarah Stage | Insero \nSarah is the Director of Marketing at Insero & Co. CPAs and has over 15 years of experience helping businesses and nonprofit organizations grow. She works collaboratively with clients and partners to develop effective marketing strategies to help reach their individual goals. Sarah strives to help connect businesses\, nonprofit organizations\, and government agencies with the right services and providers to meet their needs.
URL:https://accountingmarketing.org/event/aam-high-webinar-from-hype-to-practical-application-ai-for-accounting-marketers/
CATEGORIES:AAM High Webinar
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