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DTSTART;TZID=America/Kentucky/Louisville:20230215T140000
DTEND;TZID=America/Kentucky/Louisville:20230215T150000
DTSTAMP:20230213T204614Z
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SUMMARY:Virtual Campfire: AI & Automation in Marketing
DESCRIPTION:AI and automation can greatly improve our efficiency in targeting and personalizing campaigns\, analyzing large sets of data\, and automating repetitive tasks. Is it important to consider the ethical implications of using AI such as privacy and bias? How can we ensure we are using these technologies in a responsible and transparent manner? It is crucial for us to strike a balance between harnessing the benefits of AI and automation\, and valuing human creativity and strategic thinking. (This was written by ChatGPT) \nSME \nApoorv Dwivedi \nApoorv Dwivedi is a highly experienced marketing professional with over 25 years of experience in the accounting and financial industry. Throughout his career\, he has led marketing and digital initiatives inside some of the fastest-growing firms in the industry\, consistently delivering results and driving growth. \nAs the founder of Fixyr\, an accounting marketing consultancy\, Apoorv works with clients across the USA and Canada\, helping them to improve their marketing through strategy\, digital marketing\, and coaching. \nIn addition to his consultancy work\, Apoorv is a sought-after speaker and instructor. He delivers marketing workshops and courses for accounting firms\, sharing his expertise and helping others to succeed. \nHis firm\, Fixyr\, uses the latest best practices and strategies to improve clients’ search engine visibility and drive qualified traffic. They have built a proprietary AI dashboard to analyze accounting industry content\, providing valuable insights for best practices and optimization for content and both organic and local SEO. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. In late 2022\, she joined the Enterprise Marketing team at Baker Tilly\, an IPA Top 10 firm\, through a merger and is still feeling her way around. Prior to the merger\, she spent seven years as Marketing Director at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. At TPC\, Amanda provided strategic marketing counsel to the firm’s management team\, managed all forms of marketing communications\, planned conferences and events\, and trained firm professionals on marketing and business development topics. Prior to her role at TPC\, Amanda was the Marketing Director at MorrisAnderson\, a restructuring and turnaround consulting firm. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning and Brand Management from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is the co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms. She also serves at co-chair of AAM’s Virtual Education Committee.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-ai-automation-in-marketing/
CATEGORIES:Virtual Campfire
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DTSTART;TZID=America/Kentucky/Louisville:20230215T150000
DTEND;TZID=America/Kentucky/Louisville:20230215T160000
DTSTAMP:20230109T181411Z
CREATED:20230109T181217Z
LAST-MODIFIED:20230109T181411Z
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SUMMARY:Diversity\, Equity\, & Inclusion Webinar: Short Horizons Drive Long-Term Success
DESCRIPTION:This webinar is provided in collaboration with CPAmerica.  \nIn this “career-fluid” era\, everyone—firms\, professionals\, and clients—are increasingly remixing workload\, time\, place\, and pay into smaller bites to support sustainable growth for all. Leading firms are building career-fluid workplaces\, by both intuition and intention. They’re learning what is sustainable for employees is what’s sustainable for firms and vice versa\, in a continuous loop. In this session\, we will share insights from the 2022 Accounting MOVE Project\, review strategies successful firms are using to recruit\, retain and promote women and people of color\, and learn how these winning tactics can be applied at all firms. We will also discuss where firms are in terms of each of the MOVE elements: Money\, Opportunities\, Vital Supports & Entrepreneurship. (For 13 years\, MOVE has measured both demographic data and workplace culture to understand what works now\, in today’s economy to advance women and other underrepresented groups in firm leadership. You can learn more here: https://accountingmoveproject.com) \nAbout Bonnie \nBonnie Buol Ruszczyk is the president of bbr companies where she provides strategic marketing\, project execution\, and content development for professional services firms. Additionally\, she is a Cornell-certified DEI consultant providing training and consulting for those looking to start a program or expand what they have done so far. Finally\, along with Katie Tolin\, she owns Rally Rounds\, a mastermind program for accounting practitioners and growth professionals.
URL:https://accountingmarketing.org/event/diversity-equity-inclusion-webinar-short-horizons-drive-long-term-success/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20230223T140000
DTEND;TZID=America/Kentucky/Louisville:20230223T150000
DTSTAMP:20230124T205849Z
CREATED:20230124T205849Z
LAST-MODIFIED:20230124T205849Z
UID:5778-1677160800-1677164400@accountingmarketing.org
SUMMARY:Diversity\, Equity\, & Inclusion Webinar- Fighting the War for Talent: How DEI & Marketing Can Give Your Firm an Advantage
DESCRIPTION:Recruiting\, hiring and retaining talent is one of the biggest challenges accounting firms face in today’s market. And with enrollment in college accounting programs down as much as 30%\, this isn’t a problem that is going to solve itself anytime soon. During this panel discussion\, we will hear from firms of various sizes and people in an assortment of roles\, including recruiting\, marketing\, DEI\, HR and most importantly\, a recent hire. Panelists will share their perspectives and explain why firms that are seeking diverse talent and focusing on creating inclusive cultures are better positioned to win the talent battle and how marketing plays an important role in each phase of the hiring process. \n\nJenni Jones\, Marketing Manager & College Recruiter\, Belfint\, Lyons & Shuman\nJasmine Posey\, Talent Acquisition Manager\, Mauldin & Jenkins\nValencia Raiford\, Associate\, Mauldin & Jenkins\nJill Frank\, Talent Acquisition Director\, BPM\nRob Blasi\, Chief People\, Diversity & Inclusion Officer\, BPM\nBonnie Buol Ruszczyk\, president\, bbr companies & Accounting MOVE Project (moderator)
URL:https://accountingmarketing.org/event/diversity-equity-inclusion-webinar-fighting-the-war-for-talent-how-dei-marketing-can-give-your-firm-an-advantage/
CATEGORIES:AAM High Webinar
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DTSTART;TZID=America/Kentucky/Louisville:20230228T130000
DTEND;TZID=America/Kentucky/Louisville:20230228T140000
DTSTAMP:20230201T203433Z
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SUMMARY:AAM High! Webinar: The Evolving Role of the Marketer
DESCRIPTION:They say the only constant is change – and that seems to be true in our profession as well. As accounting marketers\, how have our roles changed and where are they headed? What skills are needed now\, in the future\, and how can we “future-proof” our jobs? In this webinar we’ll hear from accounting marketers who have cemented their value in their firms by evolving their roles and identifying and hiring for the skills of the future. \nPanelists\nAnna Reyes – Marketing Manager\, KRD \n \nAnna is the marketing manager at KRD\, an accounting and advisory firm with two offices located in the Chicagoland area. With the firm since 2018\, Anna is responsible for developing and executing the firm’s overall growth goals and objectives. Alongside her incredible team of outsourced partners\, she oversees the firm’s internal and external communications\, maintains the firm’s social media and web presence\, manages the firm’s CRM\, and coordinates business development events. \nPrior to joining KRD\, she was a digital marketing strategist\, with in-house and agency roles. She attended Marquette University and taught English in Thailand for a semester after graduation. \nSuzanne Reed – Chief Marketing Officer\, LBMC \n \nA recognized marketing strategist and Chief Marketing Officer of the year\, Suzanne has more than 25 years of leadership experience in fortune 500 financial and professional services companies through aggressive organic and acquisitive growth. \nSuzanne is a marketing leader with a proven track record of enhancing brand equity and revenue.  She champions growth by using an integrated approach to marketing and sales that produces profitable results.  She develops high performing teams that advocate for the client and creating revenue generating programs.   And in her personal time\, Suzanne is an adjunct professor at Vanderbilt University and Belmont University teaching Fundamentals of Marketing. \nJaimi Koechel – Director\, Enterprise Marketing\, Baker Tilly \n \nJaimi Koechel has more than 20 years of accounting marketing experience. She began her career as a marketing coordinator at a firm in Madison\, WI and worked her way up to a Marketing Partner at Henry+Horne in 2020. With many years of experience\, Jaimi has seen the role of marketing change and evolve. In her current role as Director in Marketing at Baker Tilly she utilizes her unique visions and knowledge while putting the Firm’s success first. \n\n  \nModerated by: Katie Tolin – Chief Growth Guide\, CPA Growth Guides \n \nKatie Tolin founded CPA Growth Guides after a decades-long in-house marketing career that saw her named Accounting Marketer of the Year\, one of the Top 100 Most Influential People in Public Accounting and one of the Most Powerful Women in Accounting. She was also inducted into the Accounting Marketing Hall of Fame\, is a former president of the Association for Accounting Marketing and is a contributing author to “Bull’s-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs.” Throughout her career working with local\, regional and national professional services firms\, she has developed highly successful programs notable for innovation\, data-driven marketing strategies and measurable success in moving firms forward. Today she works as a consultant or an outsourced chief growth officer helping firms connect the dots between strategy and action to ensure they receive a positive ROI in the areas of marketing\, business development\, product management/innovation and client experience. In addition\, she runs mastermind groups focused on firm growth through Rally Rounds and teaches business development leadership through Power Up Professionals.
URL:https://accountingmarketing.org/event/aam-high-webinar-the-evolving-role-of-the-marketer/
CATEGORIES:AAM High Webinar
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