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DTSTART;TZID=America/Kentucky/Louisville:20221206T130000
DTEND;TZID=America/Kentucky/Louisville:20221206T141500
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UID:5440-1670331600-1670336100@accountingmarketing.org
SUMMARY:AAM High Webinar: Why Media Relations Still Matters For Accounting Firms
DESCRIPTION:In this world of blogging\, social media\, e-newsletters\, etc.\, don’t discount the power of media relations and news coverage. So-called “earned media” is a powerful way to elevate your brand\, specialists\, and key services. You know the stories you want to tell about your firm. Learn how to build out a successful media relations strategy and “pitch” your stories to the media. \nSpeakers \nChris Camara\nChris interviews the accounting profession’s thought leaders and writes articles on a wide range of topics for the monthly INSIDE Public Accounting newsletter. She has cultivated strong alliances with managing partners\, HR leaders\, finance chiefs\, marketers\, consultants and subject matter experts\, and stays current on major developments and trends in public accounting. She is also a proud member of AAM\, and has served on AAM’s Virtual Education Committee since 2014. \n  \nSusan Ross Wells\nSusan Ross Wells is the Marketing Manager for Gilmore Jasion Mahler\, LTD\, the largest locally owned public accounting firm in Northwest Ohio. She joined the firm in 2015\, following a 20-plus year career in broadcast journalism and other marketing/PR roles. Her areas of expertise include marketing & branding strategy\, content creation and media relations. Susan also volunteers her time handling media relations for Flag City Honor Flight\, the local hub of the national Honor Flight Network. \n  \nGreg Joslyn\nGreg has spent his professional life working at the nexus of finance and communications. Before joining the Lowe Group\, he led content and publisher development for a financial services-oriented media technology start-up and\, prior to that\, was responsible for investor relations and marketing at a multibillion dollar distressed credit hedge fund. \nGreg started his career editing and reporting for capital markets and institutional investment management publications at Euromoney Institutional Investor. He received a B.A. from the Plan II Liberal Arts Honors Program at the University of Texas. Greg enjoys sailing and snowboarding. He resides in Shorewood with his wife and their youngest child.
URL:https://accountingmarketing.org/event/aam-high-webinar-why-media-relations-still-matters-for-accounting-firms/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20221213T130000
DTEND;TZID=America/Kentucky/Louisville:20221213T134500
DTSTAMP:20221201T182706Z
CREATED:20221201T174701Z
LAST-MODIFIED:20221201T182706Z
UID:5547-1670936400-1670939100@accountingmarketing.org
SUMMARY:Today’s Top Challenges for Large Accounting Firms
DESCRIPTION:Program Description \nJoin Lisa Simpson\, Vice President of Firm Services for the AICPA\, as she reviews what large firms rank as their top challenges.  In addition\, she’ll share insights from her conversations with firm leaders on how they’re addressing these pain points and what they’ve got on their radar for the future. \nAbout Lisa \nLisa Simpson is the vice president of Firm Services at the AICPA. Lisa oversees the Association’s relationships with CPA firms through the Major Firms Group\, G400\, the Private Companies Practice Section\, associations/networks of CPA firms\, and the Young CPA Network. She also leads the Center for Plain English Accounting\, Technical Hotline\, and Diversity & Inclusion \nProfile photo of Lisa Simpson
URL:https://accountingmarketing.org/event/todays-top-challenges-for-large-accounting-firms/
CATEGORIES:AAM High Webinar,Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20221214T140000
DTEND;TZID=America/Kentucky/Louisville:20221214T144500
DTSTAMP:20220705T220010Z
CREATED:20220427T220736Z
LAST-MODIFIED:20220705T220010Z
UID:639-1671026400-1671029100@accountingmarketing.org
SUMMARY:Virtual Campfire: Looking Back\, Looking Forward
DESCRIPTION:Pull out your analytics\, look back at your strategic plans and New Year’s resolutions and let’s chat about what worked\, what didn’t\, and what we’re focusing on moving forward. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-looking-back-looking-forward/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20221215T140000
DTEND;TZID=America/Kentucky/Louisville:20221215T150000
DTSTAMP:20221128T181035Z
CREATED:20221128T181035Z
LAST-MODIFIED:20221128T181035Z
UID:5540-1671112800-1671116400@accountingmarketing.org
SUMMARY:Business Development Roundtable: What Does M&A and PE Really Mean to Firm Business Development Leaders?
DESCRIPTION:The recent AAM Emerge conference – Growth Through Realignment – was largely focused on all things M&A and PE related.  There were great speakers and fantastic topics presented.  So\, join our next BD Roundtable to further discuss some of the critical issues particularly relevant to firm business development leaders such as: \n\nThe evolution of firm growth strategies – organic vs. M&A\nThe influence of M&A or PE investment in your market(s) and competitors\nThe changing nature of business development in today’s acquisitive landscape\nThe personal impact of M&A/PE on business development leaders\n\nSpeakers \nAdam Klein – Chief Growth Officer\, Bennett Thrasher \n  \n  \nAlex Drost – Founder & CEO\, Connection Builders \n  \n  \nDavid Toth – Chief Growth Strategist\, Winding River Consulting \n  \n  \nJeff Jacobs – Director of Development\, Wilkins Miller \n  \n  \n 
URL:https://accountingmarketing.org/event/business-development-roundtable-what-does-ma-and-pe-really-mean-to-firm-business-development-leaders/
CATEGORIES:Business Development Roundtable
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