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DTSTART;TZID=America/Kentucky/Louisville:20221004T123000
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UID:2221-1664886600-1664890200@accountingmarketing.org
SUMMARY:Business Development Roundtable: Social Selling on LinkedIn – how everyone at your firm can use LinkedIn to drive new business
DESCRIPTION:LinkedIn is the world’s largest professional networking platform with more than 800 million users in 200 countries. LinkedIn’s mission is to “connect the world’s professionals to make them more productive and successful”. Join the AAM Business Development committee for a discussion and to share ideas for how your firm can use LinkedIn to drive new business. \nThis practical session will include: \n\nDeveloping a LinkedIn profile to market and strengthen a personal brand\nLeveraging LinkedIn’s features to grow a network and help identify target audiences\nWriting a powerful connection request message to connect with contacts\nConverting contacts into prospects\nGenerating sales leads\nClosing new business\n\nSpeakers \nAlex Egan – Director\, Broker-Dealer & Investment Advisor Services\, Kaufman Rossin \n  \n  \nAdam Klein – Chief Growth Officer\, Bennett Thrasher \n  \n  \nAlex Drost – Founder & CEO\, Connection Builders
URL:https://accountingmarketing.org/event/social-selling-on-linkedin-how-everyone-at-your-firm-can-use-linkedin-to-drive-new-business/
CATEGORIES:Business Development Roundtable
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DTSTART;TZID=America/Kentucky/Louisville:20221019T140000
DTEND;TZID=America/Kentucky/Louisville:20221019T144500
DTSTAMP:20220921T174840Z
CREATED:20220427T215322Z
LAST-MODIFIED:20220921T174840Z
UID:628-1666188000-1666190700@accountingmarketing.org
SUMMARY:Virtual Campfire: Client Data
DESCRIPTION:Accountants and advisors are often positioned at the heart of business decision-making and core processes\, giving us access to a wealth of data useful to marketing strategy. What are we capturing\, and how? Is this data allowing us to do a lifecycle analysis or is it stuck in disparate systems? Are we using it to target clients and segment our messaging? We’ll discuss how it’s been useful and what the challenges have been in using client data to grow and retain our client base. \nSME \nSarah Johnson Dobek is president and founder of Inovautus Consulting\, a national consulting firm that develops strategies\, programs\, and training designed to help accounting firms grow faster and in the right direction. \nPrior to forming Inovautus\, Sarah was the Director of Marketing for a Chicago-based accounting firm and the Director of Consulting Services at PDI Global\, where she learned the nuts and bolts of public accounting firms and the importance of aligning marketing\, people\, and practice management strategies to achieve growth. \nHaving been named a “Top 100 Most Influential Person” eight times by Accounting Today and a “Top 20 Under 40 Vendor” three times by CPA Practice Advisor\, Sarah is without a doubt glued into the profession. Living and breathing her passion\, she is also a member and former board member of the Association for Accounting Marketing (AAM)\, past president and member of the CPA Consultants Alliance\, and president of CPAsNET\, an internationally affiliated association. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-client-data/
CATEGORIES:Virtual,Virtual Campfire
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ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
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DTSTART;TZID=America/Kentucky/Louisville:20221025T130000
DTEND;TZID=America/Kentucky/Louisville:20221025T141500
DTSTAMP:20220922T161141Z
CREATED:20220922T161141Z
LAST-MODIFIED:20220922T161141Z
UID:2234-1666702800-1666707300@accountingmarketing.org
SUMMARY:AAM High! Webinar: Google Analytics 4 Overview for Accounting Marketers
DESCRIPTION:Google Analytics as we know it is dead. It’s a bold – but true – statement. GA4 is a brand-new product with brand-new features and interfaces. And plenty of benefits … once you figure out the differences\, learn the new terminology and get used to a new interface. Learn more about GA4\, the new tools available and how the launch will affect your website analytics reporting. Join us October 25 for this AAM High Webinar! \nAbout Rachael\nRachael McGrew is the Business Development Director for Landmark CPAs\, one of Arkansas’ largest accounting firms. In her role\, she wears many hats\, including overseeing the firm’s marketing and business development strategy\, managing internal and external communications\, maintaining the firm’s social media and web presence\, planning and executing firm events and community outreach programs\, coordinating recruiting campaigns\, and serving on industry association committees. \nRachael is the co-chair of the AAM Minute and leads the AAM Hubspot Circle. She is a graduate of the Leadership Fort Smith program\, an Arkansas Business and Northwest Arkansas Business Journal 40 Under 40 honoree\, and a member of the Associated Builders and Contractors of Arkansas’ Western Council.
URL:https://accountingmarketing.org/event/aam-high-webinar-google-analytics-4-overview-for-accounting-marketers/
CATEGORIES:AAM High Webinar
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