BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The Association for Accounting Marketing - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://accountingmarketing.org
X-WR-CALDESC:Events for The Association for Accounting Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Kentucky/Louisville
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220913T113000
DTEND;TZID=America/Kentucky/Louisville:20220913T123000
DTSTAMP:20220708T213231Z
CREATED:20220427T214822Z
LAST-MODIFIED:20220708T213231Z
UID:621-1663068600-1663072200@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nHosted by the Member Growth Committee. \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-call-2/
CATEGORIES:New Member Welcome Call,Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220921T140000
DTEND;TZID=America/Kentucky/Louisville:20220921T144500
DTSTAMP:20220816T153624Z
CREATED:20220427T215050Z
LAST-MODIFIED:20220816T153624Z
UID:626-1663768800-1663771500@accountingmarketing.org
SUMMARY:Virtual Campfire: Service Line Innovations
DESCRIPTION:Professional services are constantly evolving to respond to demand\, market fit and regulatory changes. As friendly competitors\, there’s often opportunities to play on each other’s strengths. We’ll do a deep dive into what service line innovations have come out of gaps to meet the market demand – from developing new service lines\, to new modes of delivery and how we identify and tackle cross-selling opportunities. \nSME \nAbout Katie \nKatie Tolin founded CPA Growth Guides after a decades-long in-house marketing career that saw her named Accounting Marketer of the Year\, one of the Top 100 Most Influential People in Public Accounting and one of the Most Powerful Women in Accounting. She was also inducted into the Accounting Marketing Hall of Fame\, is a former president of the Association for Accounting Marketing and is a contributing author to “Bull’s-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs.” \nThroughout her career working with local\, regional and national professional services firms\, she has developed several highly successful programs notable for innovation\, data-driven marketing strategies and measurable success in moving firms forward. Today she works as a consultant or an outsourced chief growth officer helping firms connect the dots between strategy and action to ensure they receive a positive ROI in the areas of marketing\, business development\, product management/innovation and client experience. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-service-line-innovations/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220922T130000
DTEND;TZID=America/Kentucky/Louisville:20220922T141500
DTSTAMP:20220915T165421Z
CREATED:20220815T140014Z
LAST-MODIFIED:20220915T165421Z
UID:2070-1663851600-1663856100@accountingmarketing.org
SUMMARY:AAM High! Webinar: Building a Growth Culture Where Everyone Contributes
DESCRIPTION:Traditionally\, professionals wait until the later in their career to focus on marketing and business development\, but by then it’s almost too late. Learn how to motivate and enable every level of the firm to get involved in growth. We will explore realistic expectations of each level in the firm\, when to introduce different business development strategies\, how to develop a culture of accountability and how to make business development a positive experience within the firm. \nSpeaker \nTy Hendrickson \nTy Hendrickson is a CPA\, sales expert\, and Consultant with Inovautus Consulting where she helps accounting firms grow through the integration of sales principles. \nWith over ten years of experience leading sales teams and training programs for CCH and Bloomberg BNA\, she empowers accounting firms to think outside of the box when it comes to growth. By implementing these strategies\, her clients are distinguishing themselves as trusted advisors and are finding new growth opportunities in a highly competitive market. \nTy is a contributing expert in the accounting industry\, who has been selected to speak at conferences and events hosted by Accounting & Financial Women’s Alliance\, Association for Accounting Marketers\, Alliott Global Alliance\, CPAmerica\, CCH User Conference\, and more. Additionally\, you can find her articles and insights featured in CPA Trendlines and the AFWA blog. Ty is based in Lexington\, KY where she lives with her CPA husband and her two red-headed sons.
URL:https://accountingmarketing.org/event/aam-high-webinar-building-a-growth-culture-where-everyone-contributes/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220927T130000
DTEND;TZID=America/Kentucky/Louisville:20220927T141500
DTSTAMP:20220919T163431Z
CREATED:20220906T185444Z
LAST-MODIFIED:20220919T163431Z
UID:2184-1664283600-1664288100@accountingmarketing.org
SUMMARY:AAM High! Webinar: Leading with Next-Gen KPIs: Telling a Data Story that Matters to Firm Leadership
DESCRIPTION:Having actionable data is essential to successfully marketing your firm and driving growth\, but we have too much data\, limited skillsets\, and not enough or not the right systems to produce the data that partners can grasp easily. Interpreting marketing KPIs for firm leaders is critical for providing valuable evidence to inform decision making\, but it also elevates and empowers marketing teams to become influential in co-creating a culture of growth. \nSo how can your marketing department – regardless of the size of your department or firm – use existing tools and resources to deliver insights that translate to business strategy? Do you have the right KPIs demonstrating the results that matter? \nIn this discussion\, our panelists will explore: \n\nWhich performance metrics firm leaders use to gauge segment and service performance\, and why it’s important for marketing to be in that loop (actionable data is a two-way street)\nHow to align marketing KPIs with business growth goals as a unified\, holistic approach to strategy – what is profitable and what works\nWhy it’s important to have a defined vocabulary (you need to speak the same language)\, consistent communication\, and team commitment\nHow do you get started with what you have\, what are some tools you and your firm leaders should be looking at\, and steps you can take now to take your data analytics to the next level\n\nAbout Gabe \nGabe Tevrizian is the Director of Marketing for REDW LLC. He is a growth-minded marketing and business development executive with more than two decades of B2B and professional services experience. He drives business results through effective brand management\, demand generation and client experience programs while maximizing the firm’s go-to-market growth strategies. \nThrough efficient communication and cross-functional collaboration\, he leads a dynamic team accountable for creating value for the client and growth opportunities for the firm. \nBefore entering the accounting and advisory industry in 2010\, he held Director of Marketing and Business Development positions at two Seattle-based corporate law firms. \nAbout David \nDavid M. Toth serves as Chief Growth Officer and Principal for Winding River Consulting. With a focus solely on the accounting profession\, David guides Top 400 firms in designing and implementing highly effective strategic-growth frameworks that encompass M&A\, digital\, and internal organic growth. David facilitates Winding River Consulting’s (WRC) marquee program\, Managing Partner Bootcamp\, helping firms address the increasingly critical communication gap and gain alignment between leadership\, marketing\, and business development. David created WRC’s Digital Deep Dive Summit\, an event dedicated to the advancement of digital strategy through a peer-to-peer driven\,1.5 day program. \nDavid has leveraged his digital expertise to help several top firms develop digital growth strategies that achieve\, and even outperform\, desired outcomes. His time-tested formulas yield measurable results by crafting custom solutions that enable clients to amplify their voices\, their messages\, and their bottom lines. \nHe has served as an outsourced CMO for organizations in sectors from fast-growing start-ups to well established Fortune 500 companies. David prioritizes building meaningful relationships recognizing that\, while each business and industry is unique\, the foundation to success is always the same: know your customer. \nAbout Steve  \nSteve McDonald joined Abdo in 1991 after graduating from Minot State University with a Bachelor of Science Degree in Accounting. He currently serves as Managing Partner and during his tenure the firm has grown to a top 15 Minnesota accounting firm and a top 200 firm in the United States. Steve’s vision of continuous improvement and responsiveness to client needs has resulted leading the firm through several strategic mergers and acquisitions\, new service line and industry segment development\, and annual double-digit growth.
URL:https://accountingmarketing.org/event/aam-high-webinar-leading-with-next-gen-kpis-telling-a-data-story-that-matters-to-firm-leadership/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
END:VEVENT
END:VCALENDAR