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DTSTART;TZID=America/Kentucky/Louisville:20220804T130000
DTEND;TZID=America/Kentucky/Louisville:20220804T141500
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UID:1975-1659618000-1659622500@accountingmarketing.org
SUMMARY:AAM High! Webinar: All Shook Up: Tips for Adapting Your Marketing Strategy in the Face of Disruption
DESCRIPTION:With the disruption caused by the pandemic\, consolidation of firms\, technology\, private equity and more\, having a strategic mindset has become critical to growth. Are you prepared to be nimble in the face of uncertainty? In this session\, we’ll offer insight and share real applications of how to streamline your tactics to turn your marketing costs into revenue realizing investments. \nAbout Sarah \nHead of Marketing and internationally recognized marketing strategist\, Sarah has spent over fifteen years executing growth\, marketing and business development strategies to professional service firms\, non-profits and growing businesses. Perhaps best-known for jumpstarting her career with the accounting profession’s famous viral video sensations and strategic social media strategy\, she now spends her time leading a talented team to execute growth and marketing initiatives for the Firm and its clients. \nSarah’s key responsibilities include leadership\, practice growth\, brand management\, go-to-market strategy\, niche development\, Pipeline management\, ambassador advocacy\, business development culture enrichment and more. \nAccounting Today has honored her as “Top 100 Most Influential People” in the Accounting Profession 2 years in a row and helped land her a spot as a hand-selected attendee at the first-ever Forbes Under 30 Summit before reaching the age of 30. \nSarah is wildly fascinated by people\, motivated by what makes them tick and a firm believer that success is a result of hard work\, performance-driven energy and equal parts humor and coffee. \nOutside of the office\, Sarah is active with The Leukemia and Lymphoma Society where she was honored as Woman of the Year in 2016. In 2019\, she rejoined the campaign as national Woman of the Year candidate as she and her team set out to raise an additional $200\,000 for blood cancer research in a ten-week period. Today\, she remains as a member of the LLS Leadership Committee. \nSponsored by Pitchly
URL:https://accountingmarketing.org/event/aam-high-webinar-all-shook-up-tips-for-adapting-your-marketing-strategy-in-the-face-of-disruption/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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DTSTART;TZID=America/Kentucky/Louisville:20220817T140000
DTEND;TZID=America/Kentucky/Louisville:20220817T144500
DTSTAMP:20220708T213216Z
CREATED:20220427T214657Z
LAST-MODIFIED:20220708T213216Z
UID:619-1660744800-1660747500@accountingmarketing.org
SUMMARY:Virtual Campfire: Internal Communications
DESCRIPTION:Clear internal communication has never been more critical than now with managing more remote workers while trying to maintain a strong culture that attracts and retains talent. Do you have an intranet\, and what role does it play in internal communication? Have you recruited internal ambassadors? Are there regular newsletters or digital streams\, and what type of events are designed for internal communication? \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-internal-communications/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
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DTSTART;TZID=America/Kentucky/Louisville:20220823T130000
DTEND;TZID=America/Kentucky/Louisville:20220823T141500
DTSTAMP:20220722T134925Z
CREATED:20220721T163936Z
LAST-MODIFIED:20220722T134925Z
UID:1991-1661259600-1661264100@accountingmarketing.org
SUMMARY:AAM High! Webinar: From Good Intentions to Solid Action: Marketing’s Role in DEI
DESCRIPTION:A recent AAM survey shows that firms with DEI initiatives in place earn higher Net Promoter Scores than those that don’t. More inclusive work environments are attractive not only to staff\, but to prospects looking for firms with a mission that aligns with their personal values. Marketing\, therefore\, needs to be deeply involved in your firm’s DEI strategy. In this AAM High webinar\, you will hear from three professionals who are at the forefront of their firms’ efforts. In a moderated discussion\, they will discuss their journey while offering specific ideas to move your firm forward. \nModerator \nAbout Bonnie \nBonnie Buol Ruszczyk is the president of bbr companies where she provides strategic marketing\, project execution\, and content development for professional services firms. Additionally\, she is a Cornell-certified DEI consultant providing training and consulting for those looking to start a program or expand what they have done so far. Finally\, along with Katie Tolin\, she owns Rally Rounds\, a mastermind program for accounting practitioners and growth professionals. \n  \nPanel \nAbout Carlo \nCarlo Calma is a member of ORBA’s Marketing Department and has been with the firm for more than five years. Carlo utilizes his marketing and communications experience to manage the firm’s industry and practice groups\, providing strategic support for the groups’ client-facing activities\, including preparing requests for proposals\, coordinating the firm’s educational programs and managing various marketing and business development projects. \nCarlo is also the Co-Chair of the firm’s Diversity\, Equity & Inclusion Committee. He uses his communications skillset to lead the firm’s diversity\, equity and inclusion initiatives. \nAbout Jennifer \nA high-impact leader who has worked in CPA firm environments for more than 20 years\, Jennifer Goldsmith Cerra joined Herbein in 2020. Goldsmith Cerra previously worked for Baker Tilly\, a leading international CPA advisory firm. \nAs Herbein’s director of communications\, she leads the development and execution of the firm’s communications strategy. In this role\, Goldsmith Cerra provides direct oversight of all external and internal communications initiatives\, and is responsible for management of the firm’s in- house communications professionals. \nShe is known for her strategic\, holistic approach to aligning with key business priorities and working effectively with business leaders. Goldsmith Cerra has also been instrumental in designing\, developing and leading change initiatives over the course of her career. She is passionate about diversity\, equity\, and inclusion (DEI) and oversees strategic efforts and systemic solutions that include Horizon\, the firm’s DEI initiative. \nAbout Arianna \nArianna Savoca is a manager in the Human Resources department at Grassi\, where she specializes in learning and development\, campus and experienced hire recruiting\, performance management and DEI (diversity\, equity and inclusion) initiatives. She is also instrumental in developing and implementing volunteerism and charitable giving programs to enhance employee engagement and maximize the firm’s community outreach. \nSince joining Grassi in 2019\, Arianna has relaunched the Grassi Women’s Council and formalized the Grassi DEI Council to promote the equality and advancement of the firm’s diverse workforce. She has also assisted in redesigning entry-level and firmwide technical trainings. \nPrior to joining Grassi\, Arianna worked in taxation at both a Big Four and a regional public accounting firm. She draws from her experience in client service\, employee learning\, tax and audits to make strategic decisions about Grassi’s professional development programs\, employee engagement\, staff scheduling and other policies and procedures. \nArianna’s passion for equity\, inclusion and community extends beyond the office as well. She is the Long Island Committee Co-Chair for the Financial Women’s Association and a Moxxie Mentor for the Moxxie Mentoring Foundation\, a nonprofit created to support and foster the career advancement and leadership development of young women through generational mentoring. She also volunteers frequently with the Juvenile Diabetes Research Foundation. \nA certified public accountant licensed in New York\, Arianna is a member of the New York State Society of Certified Public Accountants (NYSSCPA) and the American Institute of Certified Public Accountants (AICPA). She received her Master’s in Accounting from Adelphi University and is a nationally certified SHRM professional.
URL:https://accountingmarketing.org/event/from-good-intentions-to-solid-action-marketings-role-in-dei/
CATEGORIES:AAM High Webinar
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