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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220615T140000
DTEND;TZID=America/Kentucky/Louisville:20220615T144500
DTSTAMP:20220708T213539Z
CREATED:20220427T184506Z
LAST-MODIFIED:20220708T213539Z
UID:611-1655301600-1655304300@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Mix
DESCRIPTION:Cutting through the noise to reach our potential customer can be an uphill battle. How have you changed your overall marketing mix to effectively bring your services to market? How has demand for hybrid events changed our tactics\, where is fatigue being seen for different channels or tactics\, and is there anything new and different? \nFacilitators\nRaissa Evans\nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant\nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-mix/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210501
DTEND;VALUE=DATE:20210504
DTSTAMP:20220708T213645Z
CREATED:20210501T160038Z
LAST-MODIFIED:20220708T213645Z
UID:641-1619827200-1620086399@accountingmarketing.org
SUMMARY:2021 Summit - Hybrid
DESCRIPTION:
URL:https://accountingmarketing.org/event/2021-summit-hybrid/
LOCATION:Philadelphia
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200501
DTEND;VALUE=DATE:20200504
DTSTAMP:20220427T223313Z
CREATED:20200501T160018Z
LAST-MODIFIED:20220427T223313Z
UID:645-1588291200-1588550399@accountingmarketing.org
SUMMARY:2020: Emerge - Virtual
DESCRIPTION:
URL:https://accountingmarketing.org/event/2020-emerge-virtual/
CATEGORIES:Emerge
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190501
DTEND;VALUE=DATE:20190504
DTSTAMP:20220524T194213Z
CREATED:20190501T160035Z
LAST-MODIFIED:20220524T194213Z
UID:647-1556668800-1556927999@accountingmarketing.org
SUMMARY:2019: ENGAGE
DESCRIPTION:Co-conference with the AICPA
URL:https://accountingmarketing.org/event/2019-engage/
LOCATION:Las Vegas
CATEGORIES:ENGAGE,Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180501
DTEND;VALUE=DATE:20180504
DTSTAMP:20220524T194204Z
CREATED:20180501T160040Z
LAST-MODIFIED:20220524T194204Z
UID:649-1525132800-1525391999@accountingmarketing.org
SUMMARY:2018: Summit - Think Fresh!
DESCRIPTION:
URL:https://accountingmarketing.org/event/2018-summit-think-fresh/
LOCATION:Portland
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170501
DTEND;VALUE=DATE:20170504
DTSTAMP:20220524T194154Z
CREATED:20170501T160056Z
LAST-MODIFIED:20220524T194154Z
UID:652-1493596800-1493855999@accountingmarketing.org
SUMMARY:2017: ENGAGE
DESCRIPTION:Co-conference with the AICPA
URL:https://accountingmarketing.org/event/2017-engage/
LOCATION:Las Vegas
CATEGORIES:ENGAGE,Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160501
DTEND;VALUE=DATE:20160504
DTSTAMP:20220524T194143Z
CREATED:20160501T160021Z
LAST-MODIFIED:20220524T194143Z
UID:655-1462060800-1462319999@accountingmarketing.org
SUMMARY:2016: Summit - inNEWvation
DESCRIPTION:
URL:https://accountingmarketing.org/event/2016-summit-innewvation/
LOCATION:New Orleans
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150501
DTEND;VALUE=DATE:20150504
DTSTAMP:20220524T194126Z
CREATED:20150501T160035Z
LAST-MODIFIED:20220524T194126Z
UID:658-1430438400-1430697599@accountingmarketing.org
SUMMARY:2015: Summit - Roots of Success
DESCRIPTION:Co-conference with the AICPA Practitioners Symposium and TECH+
URL:https://accountingmarketing.org/event/2015-summit-roots-of-success/
LOCATION:Orlando
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140501
DTEND;VALUE=DATE:20140504
DTSTAMP:20220524T194112Z
CREATED:20140501T160014Z
LAST-MODIFIED:20220524T194112Z
UID:660-1398902400-1399161599@accountingmarketing.org
SUMMARY:2014: Summit - Take AAM and Engage
DESCRIPTION:
URL:https://accountingmarketing.org/event/2014-summit-take-aam-and-engage/
LOCATION:Austin
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130501
DTEND;VALUE=DATE:20130504
DTSTAMP:20220524T194103Z
CREATED:20130501T160024Z
LAST-MODIFIED:20220524T194103Z
UID:662-1367366400-1367625599@accountingmarketing.org
SUMMARY:2013: Summit - Win Your Race: Inspire Innovation. Realize Results.
DESCRIPTION:Co-conference with the AICPA Practitioners Symposium and TECH+
URL:https://accountingmarketing.org/event/2013-summit-win-your-race-inspire-innovation-realize-results/
LOCATION:Las Vegas
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120501
DTEND;VALUE=DATE:20120504
DTSTAMP:20220524T194048Z
CREATED:20120501T160009Z
LAST-MODIFIED:20220524T194048Z
UID:665-1335830400-1336089599@accountingmarketing.org
SUMMARY:2012: Summit - Succeeding in Today’s Topsy Turvy World
DESCRIPTION:Co-conference with the AICPA Practitioners Symposium and TECH+
URL:https://accountingmarketing.org/event/2012-summit-succeeding-in-todays-topsy-turvy-world/
LOCATION:Las Vegas
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20110501
DTEND;VALUE=DATE:20110504
DTSTAMP:20220524T194037Z
CREATED:20110501T160033Z
LAST-MODIFIED:20220524T194037Z
UID:668-1304208000-1304467199@accountingmarketing.org
SUMMARY:2011: Summit - Take Your Firm to New Heights
DESCRIPTION:
URL:https://accountingmarketing.org/event/2011-summit-take-your-firm-to-new-heights/
LOCATION:Chicago
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20100501
DTEND;VALUE=DATE:20100504
DTSTAMP:20220524T194000Z
CREATED:20100501T160043Z
LAST-MODIFIED:20220524T194000Z
UID:670-1272672000-1272931199@accountingmarketing.org
SUMMARY:2010: Summit - Building Strong Foundations for Firm Success
DESCRIPTION:
URL:https://accountingmarketing.org/event/2010-summit-building-strong-foundations-for-firm-success/
LOCATION:Washington D.C.
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20090501
DTEND;VALUE=DATE:20090504
DTSTAMP:20220524T193940Z
CREATED:20090501T160004Z
LAST-MODIFIED:20220524T193940Z
UID:672-1241136000-1241395199@accountingmarketing.org
SUMMARY:2009: Summit - Marketing Palooza
DESCRIPTION:
URL:https://accountingmarketing.org/event/2009-summit-marketing-palooza/
LOCATION:Austin
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080501
DTEND;VALUE=DATE:20080504
DTSTAMP:20220524T193931Z
CREATED:20080501T160013Z
LAST-MODIFIED:20220524T193931Z
UID:676-1209600000-1209859199@accountingmarketing.org
SUMMARY:2008: Summit - Wild On Marketing
DESCRIPTION:
URL:https://accountingmarketing.org/event/2008-summit-wild-on-marketing/
LOCATION:San Diego
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070501
DTEND;VALUE=DATE:20070504
DTSTAMP:20220524T193918Z
CREATED:20070501T160050Z
LAST-MODIFIED:20220524T193918Z
UID:678-1177977600-1178236799@accountingmarketing.org
SUMMARY:2007: Summit - Uncharted Waters
DESCRIPTION:
URL:https://accountingmarketing.org/event/2007-summit-uncharted-waters/
LOCATION:Savannah
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20060501
DTEND;VALUE=DATE:20060504
DTSTAMP:20220524T193833Z
CREATED:20060501T160001Z
LAST-MODIFIED:20220524T193833Z
UID:681-1146441600-1146700799@accountingmarketing.org
SUMMARY:2006: Summit - Mile High Marketing
DESCRIPTION:
URL:https://accountingmarketing.org/event/2006-summit-mile-high-marketing/
LOCATION:Denver
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20050501
DTEND;VALUE=DATE:20050504
DTSTAMP:20220524T194342Z
CREATED:20050501T160006Z
LAST-MODIFIED:20220524T194342Z
UID:683-1114905600-1115164799@accountingmarketing.org
SUMMARY:2005: Summit - Marketing Magic
DESCRIPTION:
URL:https://accountingmarketing.org/event/2005-summit-marketing-magic/
LOCATION:Orlando
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20040501
DTEND;VALUE=DATE:20040504
DTSTAMP:20220524T193855Z
CREATED:20050501T160019Z
LAST-MODIFIED:20220524T193855Z
UID:687-1083369600-1083628799@accountingmarketing.org
SUMMARY:2004: Summit - Odds on Excellence
DESCRIPTION:
URL:https://accountingmarketing.org/event/2004-summit-odds-on-excellence/
LOCATION:Las Vegas
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20030501
DTEND;VALUE=DATE:20030504
DTSTAMP:20220524T193733Z
CREATED:20030501T160018Z
LAST-MODIFIED:20220524T193733Z
UID:690-1051747200-1052006399@accountingmarketing.org
SUMMARY:2003: Summit - Revolutionary Marketing
DESCRIPTION:
URL:https://accountingmarketing.org/event/2003-summit-revolutionary-marketing/
LOCATION:Boston
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20020501
DTEND;VALUE=DATE:20020504
DTSTAMP:20220524T193413Z
CREATED:20020501T160027Z
LAST-MODIFIED:20220524T193413Z
UID:692-1020211200-1020470399@accountingmarketing.org
SUMMARY:2002: Summit - Measuring Performance
DESCRIPTION:
URL:https://accountingmarketing.org/event/2002-summit-measuring-performance/
LOCATION:San Antonio
CATEGORIES:Summit
END:VEVENT
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