Events
AAM High! Webinar: How Accounting Marketers Can Navigate the Opportunity and Obstacles of ChatGPT
ChatGPT and hundreds of other generative AI tools have exploded in popularity this year introducing a new wave of disruption for accounting marketers. How should we prepare and adapt for a future dominated by these tools? Join Hinge’s Karl Feldman and Austin McNair for a discussion of specific strategies accounting marketers should consider in the wake of…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
AAM Learning Lab: Do MORE with Google Analytics 4
Google Analytics 4 is here to stay - if all you’ve done is import default UA settings, you need this workshop. We will uncover the new features and functionalities, give you resources for customizing GA4, and ensure you walk away armed to make the most out of this high-value, data-rich platform. Introduction Introduce objectives and…
AAM DEI Webinar: Employee Resource Groups (ERGs) 101
Employee resource groups (ERGs) have been flourishing in the last year as companies explore strategies to strengthen their diversity, equity, and inclusion (DEI) initiatives. Like all new ventures, the journey to create ERGs that have a positive impact on your employees and firm as a whole requires thoughtfulness, commitment, collaboration, time, and patience. If you…
Virtual Campfire: What’s New and Old in CRM?
From gaining buy-in to implement a CRM system, to synthesizing the business intelligence we all hope comes out of one - CRM sytems dominate our time and headspace. Let's talk everything CRM. We know you have a lot to say about this topic, so we expect this to be a jam-packed session! SME Timothy Keith…
Emerge 2023
What is Emerge? Emerge is marketing and business development reimagined. How we lead teams, speak to and engage with clients, manage brands, and help propel business growth forward has been redefined. It’s not the rules that have changed, it’s the whole game. Emerge is AAM’s one-day virtual conference designed to inspire, transform, and elevate with…
Post-Emerge Workshop: Getting Started with AI for Accounting Marketing
This hands-on workshop will delve into the possibilities presented by ChatGPT and other AI tools for accounting marketing. You'll gain a solid foundation in understanding AI's capabilities, how they work, and how they can be leveraged within your firm. This workshop includes guided, practical exercises and the ability to obtain immediate feedback from our subject…
Virtual Campfire: Marketing Data- What are you Capturing and How are you Using It?
Discover key insights on leveraging data-driven strategies, measuring campaign effectiveness, and optimizing marketing ROI. We'll consider questions like: How can we harness data to better understand client preferences and behaviors? What metrics should we track to evaluate marketing performance? How can we ensure data privacy and security in our marketing efforts? Don't miss this opportunity…
AAM High! Webinar: Marketing Metrics That Matter
Today we have more data than we ever did before. However, not all data is created equal. Do you know what data firm leaders actually care about? And how does that data differ from what you as a marketer look at? While you might look at email open rates and engagement numbers to enhance your…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Social Media
Remember when social media was new? Us either. A new social channel or community seems to lauch every year. What channels are still relevant? How are you feeding the social media content beast? And are we still asking, "How do you measure it?" Please come prepared to discuss all things social media. Facilitators Raissa Evans…
AAM AI Policy Workshop: Creating an AI Policy for Accounting Firms
Your firm must have a solid, comprehensive policy for using artificial intelligence technologies. Join this session for informative, engaging guidance on all of the areas your AI policy should address, followed immediately by a 30-minute hands-on working session through an AI policy worksheet. Walk away with clear next steps for how to work with your…
Business Development Roundtable: Bright Ideas for Biz Dev Success in 2024
Join us for a dynamic and insightful roundtable discussion where growth leaders and business developers come together to delve into the hottest topics and strategies shaping the future of the industry in 2024. In this event, we will explore the challenges and opportunities that lie ahead for accounting firms as they strive for sustainable growth…