Events

Business Development Roundtable: Bright Ideas for Biz Dev Success in 2024

Join us for a dynamic and insightful roundtable discussion where growth leaders and business developers come together to delve into the hottest topics and strategies shaping the future of the industry in 2024. In this event, we will explore the challenges and opportunities that lie ahead for accounting firms as they strive for sustainable growth…

Virtual Campfire: Marketers Unplugged

Join us for our first AAM Virtual Campfire of 2024, where industry marketers will gather to reflect on the wins, strategies, and trends that defined the accounting marketing landscape in 2023. Together, we'll discuss inspiration and anticipation for what's to come in 2024. Why Attend: • Gain insights from industry marketers on successful 2023 marketing…

AAM High! Webinar: Crack the Code to Paid Search Success

Are you ready to take your digital advertising game to the next level? Join us for an exclusive webinar where we delve into the world of AI-powered strategies to revolutionize your paid search campaigns! Webinar Overview: In today's competitive digital landscape, mastering the art of paid search advertising is essential to stand out and drive…

New Member Welcome Call

So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…

Virtual Campfire: AI

Join us to explore the practical applications of AI in accounting marketing. We'll discuss how AI tools are currently being used to streamline customer interactions and enhance marketing strategies. Share your experiences, learn from your peers, and gain insights into how AI can be realistically integrated into your marketing efforts. This session is an ideal…

AAM & AICPA Webinar: Beneficial Ownership Information (BOI)

Many small businesses are impacted by a new federal information reporting requirement related to ownership that became effective January 1, 2024. It’s estimated that over 30 million entities could be subject to beneficial ownership information (BOI) reporting under the Corporate Transparency Act (CTA), which has become a hot topic in the accounting profession. Learn more…

DEI Webinar: Understanding Neurodiversity & How It Impacts Individuals & Teams

Neurodiversity, a dimension of diversity, refers to the natural variation in our brain's wiring. This can lead to different ways of thinking, processing information, learning, and behaving. Understanding neurodiversity is key to overcoming bias and negative perceptions that these differences are impairments or deficits. While some of these differences may pose challenges, others can significantly…

New Member Welcome Call

So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…

AAM High! Webinar: Maximizing CRM Impact: Real-World Examples for Firm Growth

This webinar is designed for members seeking new ways to leverage their CRM systems to help achieve firm goals. Join us for three live demonstrations by highly respected industry insiders showing practical applications they’re using in their firms today. In response to member feedback requesting high-impact education in shorter durations, we're excited to present a…

Virtual Campfire: Data Analytics

Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you're just starting or looking to refine your skills, we'll discuss how to make sense of data and use it effectively in marketing campaigns. Join us for a collaborative…

Business Development Roundtable: Motivating and Engaging Technical Professionals in the Sales Process

The Business Development Roundtable will focus on the strategies and techniques to motivate and engage accounting professionals in the sales process. This interactive session will discuss the role of accounting professionals in the sales process, how BD professionals can effectively communicate the value of sales efforts to them, and ways to create engagement and accountability…