Events

Virtual Campfire: Client Data

Accountants and advisors are often positioned at the heart of business decision-making and core processes, giving us access to a wealth of data useful to marketing strategy. What are we capturing, and how? Is this data allowing us to do a lifecycle analysis or is it stuck in disparate systems? Are we using it to…

Emerge

Emerge is AAM’s one-day virtual conference experience designed to inspire, transform and elevate with the information marketers, business developers and growth professionals need today. Each year the conference focuses on a central theme that directly relates to current challenges and opportunities within the accounting profession. Emerge 2022 sessions will revolve around the theme of Growth…

New Member Welcome Call

So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…

Virtual Campfire: Seat at the Table

How do you earn, or expand, your influence with leadership on marketing strategy? What does it really mean to have "a seat at the table"? In what way can AAM and our community help each other build respect, credibility, approval and expanded budgets and resources? Facilitators Raissa Evans Raissa joined Weaver as head of digital…

AAM High Webinar: Discover the Benefits of Live Chat

Do you want to turn more website visitors into customers? Live Chat can help you get 6x MORE engagement from your website visitors - and turn them from browsers to hot leads in just a short conversation. Moneypenny's Head of Business Development, Stephanie Vaughan-Jones, will show you everything you need to know. You will learn:…

AAM High Webinar: Why Media Relations Still Matters For Accounting Firms

In this world of blogging, social media, e-newsletters, etc., don’t discount the power of media relations and news coverage. So-called “earned media” is a powerful way to elevate your brand, specialists, and key services. You know the stories you want to tell about your firm. Learn how to build out a successful media relations strategy…

Today’s Top Challenges for Large Accounting Firms

Program Description Join Lisa Simpson, Vice President of Firm Services for the AICPA, as she reviews what large firms rank as their top challenges.  In addition, she’ll share insights from her conversations with firm leaders on how they’re addressing these pain points and what they’ve got on their radar for the future. About Lisa Lisa…

Virtual Campfire: Looking Back, Looking Forward

Pull out your analytics, look back at your strategic plans and New Year's resolutions and let's chat about what worked, what didn't, and what we're focusing on moving forward. Facilitators Raissa Evans Raissa joined Weaver as head of digital and lead gen in 2020, a full-service national CPA and advisory firm. She began her early…

Business Development Roundtable: What Does M&A and PE Really Mean to Firm Business Development Leaders?

The recent AAM Emerge conference – Growth Through Realignment – was largely focused on all things M&A and PE related.  There were great speakers and fantastic topics presented.  So, join our next BD Roundtable to further discuss some of the critical issues particularly relevant to firm business development leaders such as: The evolution of firm…

New Member Welcome Call

So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: – Connect with other new members – Review member benefits – Learn about AAM Connect, the online…