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DTSTART;TZID=America/Kentucky/Louisville:20231107T130000
DTEND;TZID=America/Kentucky/Louisville:20231107T134500
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LAST-MODIFIED:20231023T154613Z
UID:6934-1699362000-1699364700@accountingmarketing.org
SUMMARY:AAM High! Webinar: Marketing Metrics That Matter
DESCRIPTION:Today we have more data than we ever did before. However\, not all data is created equal. Do you know what data firm leaders actually care about? And how does that data differ from what you as a marketer look at? While you might look at email open rates and engagement numbers to enhance your efforts\, many partners don’t understand this data nor do they truly care about it if it doesn’t tie into a strategic firm goal.  You have to understand what matters to your firm and be able to share KPIs that highlight marketing’s contributions to the firm. This session will look at: \n\nMetrics marketing should consider\nMetrics partners likely care about\nHow a KPI dashboard can help others visualize the story you want to tell\n\nSpeaker \nKatie Tolin founded CPA Growth Guides after a decades-long in-house marketing career working with local\, regional and national professional services firms. She has developed highly successful programs notable for innovation\, data-driven marketing strategies and measurable success in moving firms forward. Today she works as a consultant or an outsourced chief growth officer helping firms connect the dots between strategy and action to ensure they receive a positive ROI in the areas of marketing\, business development\, product management/innovation and client experience. \nThroughout her career\, Katie has been named Accounting Marketer of the Year\, one of the Top 100 Most Influential People in Public Accounting and one of the Most Powerful Women in Accounting. She was also inducted into the Accounting Marketing Hall of Fame\, is a former president of the Association for Accounting Marketing and is a contributing author to “Bull’s-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs.” In addition\, she runs mastermind groups focused on firm growth through her other company\, Rally Rounds\, and teaches business development leadership through Power Up Professionals.
URL:https://accountingmarketing.org/event/aam-high-webinar-marketing-metrics-that-matter/
CATEGORIES:AAM High Webinar,Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20231114T113000
DTEND;TZID=America/Kentucky/Louisville:20231114T123000
DTSTAMP:20230110T190349Z
CREATED:20230110T190349Z
LAST-MODIFIED:20230110T190349Z
UID:5689-1699961400-1699965000@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nHosted by the Member Growth Committee. \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-call-9/
CATEGORIES:New Member Welcome Call
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20231115T140000
DTEND;TZID=America/Kentucky/Louisville:20231115T144500
DTSTAMP:20230606T200422Z
CREATED:20230606T200422Z
LAST-MODIFIED:20230606T200422Z
UID:6327-1700056800-1700059500@accountingmarketing.org
SUMMARY:Virtual Campfire: Social Media
DESCRIPTION:Remember when social media was new? Us either. A new social channel or community seems to lauch every year. What channels are still relevant? How are you feeding the social media content beast? And are we still asking\, “How do you measure it?” Please come prepared to discuss all things social media. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans.
URL:https://accountingmarketing.org/event/virtual-campfire-social-media/
CATEGORIES:Virtual Campfire
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20231116T130000
DTEND;TZID=America/Kentucky/Louisville:20231116T143000
DTSTAMP:20231018T203609Z
CREATED:20231018T200916Z
LAST-MODIFIED:20231018T203609Z
UID:6913-1700139600-1700145000@accountingmarketing.org
SUMMARY:AAM AI Policy Workshop: Creating an AI Policy for Accounting Firms
DESCRIPTION:Your firm must have a solid\, comprehensive policy for using artificial intelligence technologies. Join this session for informative\, engaging guidance on all of the areas your AI policy should address\, followed immediately by a 30-minute hands-on working session through an AI policy worksheet. Walk away with clear next steps for how to work with your leaders and an appointed team to create a concise\, enforceable AI policy for your firm. \nPart 1: Information Presentation and Group Activities \nIntroduction and Welcome \n\nWorkshop objectives and agenda\nImportance of AI policy creation for accounting firms\n\nAI Policy Creation \n\nOverview of what AI policy entails and its significance in accounting firms\nKey components of an AI policy: objectives\, guiding principles\, use cases\, ethical considerations\, risk management\, vendor evaluation\, etc.\n\nGroup Activity 1: SWOT Analysis \n\nGroup discussion evaluating AI against a firm’s current state: strengths\, weaknesses\, opportunities\, and threats\n\nGuiding Principles\, Risk Analysis\, Technology\, Roles\, and Use Case Prioritization \n\nHow they relate to devising\, and then enforcing AI policies\n\nGroup Activity 2: Use Case Prioritization \n\nList of potential AI use cases in accounting\nVote on your top priority use cases individually\nDiscuss and compare to identify common priorities\n\nPart 2: Active AI Policy Creation Module \nIntroduction to AI Policy Development \n\nCreating an AI policy tailored to your firm’s context\nOutline key components of the policy\n\nFacilitated Group Discussion and Brainstorming \n\nBrainstorm key components of your AI policy\nDiscuss objectives\, guiding principles\, use cases\, risk mitigation strategies\, ethical considerations\, vendor selection criteria\, etc.\n\nGuided Template Filling \n\nFill in the template with key policy components\n\nClosing and Next Steps \n\nSummarize the active policy creation module\nRefining the policy\, seeking legal input\, and obtaining leadership approval\nThree personal immediate next steps\n\nInstructor \nJoy Youell \n \nJoy Youell is a content strategist and SEO expert with 15 years of experience in organic search research and development. Joy has led content and SEO strategies for global companies\, including Indeed and American Express. Her work has regularly been featured in Forbes\, Entrepreneur\, SUCCESS magazine\, and more. She owns Hire a Writer\, a copywriting agency\, and provides SEO strategy and consulting services to accounting firms through Winding River Consulting.
URL:https://accountingmarketing.org/event/aam-ai-policy-workshop/
CATEGORIES:Training
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20231205T130000
DTEND;TZID=America/Kentucky/Louisville:20231205T134500
DTSTAMP:20231113T183438Z
CREATED:20231108T170250Z
LAST-MODIFIED:20231113T183438Z
UID:6982-1701781200-1701783900@accountingmarketing.org
SUMMARY:Business Development Roundtable: Bright Ideas for Biz Dev Success in 2024
DESCRIPTION:Join us for a dynamic and insightful roundtable discussion where growth leaders and business developers come together to delve into the hottest topics and strategies shaping the future of the industry in 2024. In this event\, we will explore the challenges and opportunities that lie ahead for accounting firms as they strive for sustainable growth in an ever-evolving business landscape.  Please bring your questions and ideas to share as this will be a facilitated discussion with both panelists and attendees. \nPanelists\n \nRalph McNamara\, MBA \nChief Growth Officer\, Business Development | Kaufman\, Rossin \nRalph MacNamara leads the firm’s business development department and is responsible for driving the growth strategies for all service lines and industry teams. He also oversees the firm’s corporate social responsibility initiatives to promote civic and community engagement. \nRalph provides audit\, accounting\, tax\, and advisory services to a variety of public companies\, private businesses\, and entrepreneurs. His clients represent a wide array of industries such as banking\, finance\, entertainment\, healthcare\, hospitality\, information technology\, legal\, logistics\, manufacturing\, e-commerce\, pharmaceutical\, and wholesale distribution. \nHe’s helped launch several new service lines and regularly works with attorneys to assist with their forensics accounting\, economic damages\, e-discovery\, and expert testimony needs. \nRalph is currently Chairman of the South Florida District Export Council and serves on the Board of the Association of Accounting Marketing. A lifelong resident of South Florida\, Ralph earned an MBA from the University of Miami with specializations in finance and marketing and holds a bachelor’s degree in business administration from Florida International University. \nAngel Morgan \nChief Business Development Officer | Cherry Bekaert Advisory LLC \nAngel is an inspiring\, solutions focused sales leader with a people first\, anything is possible mindset. Angel has over 20 years of innovating within the professional services and public accounting organizations. As the Chief Business Development Officer for Cherry Bekaert\, she is providing year over year explosive growth in surpassing team revenue by over 100%. Cherry Bekaert is a thriving\, rapidly growing private equity backed top 25 accounting and consulting firm that is committed to making a difference for our people\, clients\, and our community. \nAt Cherry Bekaert\, Angel is focused on reimagining new ways to drive growth in a competitive environment with specific goals towards building a scalable motivated sales function that results in high performing teams. \nProfessionally\, as a self-proclaimed human experience leader\, Angel is passionate about aligning personal core values to the firm’s business goals. Impactful teams are inspired teams. Recognizing that individual core values fuel performance and ensure longevity\, giving voice to the employee journey is foundational and non-negotiable. \nPersonally\, as a recent pickleball convert\, she exercises her competitive spirit by getting regularly beat by people twice her age and half the fitness level. \nChris Perrino \nPrincipal\, Business Development | Barnes Denning \nChris has been with Barnes Dennig for over 20 years and plays an active role in helping the firm grow and prosper. He works closely with firm leadership to meet the evolving needs of new and existing clients. The overarching goal of Chris’ role at the firm is to build relationships with prospective clients and introduce them to the firm’s specialists who can help to minimize taxes and solve significant business challenges. He also coaches firm leaders to build industry service areas as well as market practice areas. \nIn addition\, Chris works closely with the firm’s marketing team to hone messaging and provide the “voice of the prospect.” He provides insight and perspective to the firm’s marketing director and invites input from the marketing director on business development initiatives\, as well. \nA frequent speaker on professional services marketing and business development topics\, Chris has spoken at top industry conferences organized by the AICPA\, New York Society of CPAs\, Ohio Society of CPAs\, and the Association for Accounting Marketing (AAM). He is a member of AAM’s Business Development Committee and past Chair of the Allinial Global Business Development / Marketing Committee\, where he has served as a committee member since 1999. In addition\, he is the Chair of the Corryville Catholic School Advisory Committee and has been a committee member since 2003. Corryville Catholic is an urban school dedicated to educating children to be the leaders of tomorrow. \nChris earned a Bachelor of Arts from Thomas More College\, Crestview Hills\, KY. He was chosen as a Cincinnati-area “Forty Under 40” in 1999 by the Business Courier and was inducted into the AAM Hall of Fame in 2012. \nChris is a life-long Cincinnatian\, a big fan of the Reds\, and an avid fisherman. He enjoys time with family and friends\, the great outdoors\, rural settings\, and lakeside summer vacations. He is a longtime member of the Corryville Catholic School Advisory Committee and a supporter of Catholic education. His bucket list includes sampling the Cincinnati-style chili at each unique chili parlor in town. \nJohn Meislahn \nDirector of Business Development | Pisenti & Brinker \nJohn Meislahn has over 25 years of experience in banking and joined Pisenti & Brinker LLP as the Director of Business Development in 2017. He was formerly with Exchange Bank for 20 years as Vice President and Manager of Business Development. John’s role includes bringing new business into the firm\, marketing\, and community involvement. \nA graduate from UCLA with a BA in Sociology and Minor in Business\, John also holds a Masters Certificate from Pacific Coast Banking School at the University of Washington. John is very active in Sonoma County as he is Board Chair of Community Matters and holds board member positions with the Sonoma County Alliance and Wild Oak Saddle Club. John is also Past Board Chair at Social Advocates for Youth and now sits on their Advisory Board. \nJohn and his wife live in Santa Rosa with two adult children. When he is not working\, he enjoys traveling\, reading and drinking fine Sonoma County Wines.
URL:https://accountingmarketing.org/event/business-development-roundtable-bright-ideas-for-biz-dev-success-in-2024/
CATEGORIES:Business Development Roundtable,Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240117T140000
DTEND;TZID=America/Kentucky/Louisville:20240117T144500
DTSTAMP:20240105T150104Z
CREATED:20240105T150104Z
LAST-MODIFIED:20240105T150104Z
UID:7266-1705500000-1705502700@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketers Unplugged
DESCRIPTION:Join us for our first AAM Virtual Campfire of 2024\, where industry marketers will gather to reflect on the wins\, strategies\, and trends that defined the accounting marketing landscape in 2023. Together\, we’ll discuss inspiration and anticipation for what’s to come in 2024. \nWhy Attend:\n• Gain insights from industry marketers on successful 2023 marketing strategies and initiatives\n• Explore emerging trends and ideas shaping the industry.\n• Connect with like-minded professionals and share your own experiences.\n• Walk away inspired and ready to conquer the marketing challenges of 2024! \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel\nKristy Gusick\, Align Marketing Group
URL:https://accountingmarketing.org/event/virtual-campfire-marketers-unplugged/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240125T130000
DTEND;TZID=America/Kentucky/Louisville:20240125T134500
DTSTAMP:20231108T173604Z
CREATED:20231108T173604Z
LAST-MODIFIED:20231108T173604Z
UID:6985-1706187600-1706190300@accountingmarketing.org
SUMMARY:AAM High! Webinar: Crack the Code to Paid Search Success
DESCRIPTION:Are you ready to take your digital advertising game to the next level? Join us for an exclusive webinar where we delve into the world of AI-powered strategies to revolutionize your paid search campaigns!\n\nWebinar Overview:\nIn today’s competitive digital landscape\, mastering the art of paid search advertising is essential to stand out and drive impactful results. This webinar is your golden opportunity to unlock the secrets behind building ad campaigns that not only capture attention but also convert effectively.\n\nKey Highlights:\n·       AI Unleashed: Discover how cutting-edge AI techniques are transforming the way advertisers create\, optimize\, and manage paid search ads.\n·       Strategic Insights: Learn proven strategies to maximize your ad budget\, target the right audience\, and improve click-through and conversion rates.\n·       Ad Campaign Case Studies: Dive into real-world examples showcasing how leading brands have utilized AI-powered tricks to achieve remarkable success in their ad campaigns.\n·       Hands-On Tips: Get ready to explore practical tips and step-by-step guidance on implementing AI-driven tactics into your advertising workflow.\n·       Q&A Session: Engage with our industry expert to get answers to your burning questions about AI and paid search.\n\nWho Should Attend:\n·       Digital marketers at all levels\n·       Business development professionals looking for an “in”\n·       Anyone looking to enhance their understanding of AI-powered paid search strategies\n\nJoin us for an insightful journey into the future of advertising\, where AI is the catalyst for unparalleled success. Don’t miss out on this opportunity to crack the code and elevate your paid search campaigns to new heights.\n\nSpeaker \nBecky Livingston is the Owner and CEO of Penheel Marketing\, a NJ-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience\, she is the author of “The B2B Marketer’s Guide to AI: Strategies\, Tactics & Tools for Success\,” “SEO for CPAs – The Accountant’s SEO Handbook\,” “The Accountant’s Social Media Handbook\,” and “SEO Secrets\, Myths and Truths to Being Found Online.” In addition to being a practitioner\, she is a dog lover\, an active Association for Accounting Marketing’s (AAM) committee member\, an adjunct professor\, and HubSpot partner.
URL:https://accountingmarketing.org/event/aam-high-webinar-crack-the-code-to-paid-search-success/
CATEGORIES:AAM High Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240130T113000
DTEND;TZID=America/Kentucky/Louisville:20240130T123000
DTSTAMP:20240110T145624Z
CREATED:20240110T145433Z
LAST-MODIFIED:20240110T145624Z
UID:7327-1706614200-1706617800@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nHosted by the Member Growth Committee. \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-call-9-copy-copy/
CATEGORIES:New Member Welcome Call
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240207T130000
DTEND;TZID=America/Kentucky/Louisville:20240207T134500
DTSTAMP:20240109T212431Z
CREATED:20231114T200916Z
LAST-MODIFIED:20240109T212431Z
UID:6992-1707310800-1707313500@accountingmarketing.org
SUMMARY:AAM High! Webinar: Five Ways to Build a MarTech Stack That Actually Works for You
DESCRIPTION:There’s a shiny new marketing technology every day. It seems like by the time you’ve onboarded with a new tool\, a newer and better tool has been released. With so many different technologies\, and marketers wearing many hats\, how are you supposed to keep up with it all—much less actually use these tools to generate leads\, retain your clients\, and increase brand awareness? Join Warren Averett’s Joy Abbott and Sunny Ricks to learn how to identify the tools you actually need\, how these tools can work for your firm\, and how to scale your MarTech strategy to ultimately reach your marketing goals. \nSpeakers \nJoy Abbott \nMarketing Technology Manager | Warren Averett \n  \n  \n  \n  \nSunny Ricks \nDirector of Marketing Communications |Warren Averett \n 
URL:https://accountingmarketing.org/event/aam-high-webinar-five-ways-to-build-a-martech-stack-that-actually-works-for-you/
CATEGORIES:AAM High Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240221T140000
DTEND;TZID=America/Kentucky/Louisville:20240221T144500
DTSTAMP:20240214T163907Z
CREATED:20240110T195930Z
LAST-MODIFIED:20240214T163907Z
UID:7339-1708524000-1708526700@accountingmarketing.org
SUMMARY:Virtual Campfire: AI
DESCRIPTION:Join us to explore the practical applications of AI in accounting marketing. We’ll discuss how AI tools are currently being used to streamline customer interactions and enhance marketing strategies. Share your experiences\, learn from your peers\, and gain insights into how AI can be realistically integrated into your marketing efforts. This session is an ideal platform for both AI novices and aficionados in the marketing field. \nSME \nAlice Grey Harrison\, Managing Partner\, AGH Consulting Group \nWith 25 years of experience in corporate communications\, Alice Grey is a seasoned professional who brings a fresh approach to strategy. Her passion lies in thriving within highly creative environments\, where she navigates the complexities of change and implements sophisticated communication strategies. \nAlice Grey is not just a strategist; she’s a catalyst for transformation. She excels in developing and executing strategies that inform\, inspire\, and drive cultural shifts within organizations. Change\, for her\, is not just a challenge—it’s an opportunity for alignment and growth. With proven results and award-winning strategies\, Alice Grey is a recognized leader in the industry and frequently shares thought leadership on the national stage. \n  \n  \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-ai-2024/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240222T120000
DTEND;TZID=America/Kentucky/Louisville:20240222T124500
DTSTAMP:20240205T151957Z
CREATED:20240205T151957Z
LAST-MODIFIED:20240205T151957Z
UID:7486-1708603200-1708605900@accountingmarketing.org
SUMMARY:AAM & AICPA Webinar: Beneficial Ownership Information (BOI)
DESCRIPTION:Many small businesses are impacted by a new federal information reporting requirement related to ownership that became effective January 1\, 2024. It’s estimated that over 30 million entities could be subject to beneficial ownership information (BOI) reporting under the Corporate Transparency Act (CTA)\, which has become a hot topic in the accounting profession. Learn more about this new requirement\, how accounting firms can play a role by providing awareness and services\, as well as risk mitigation best practices in this conversation with the AICPA. \nSpeakers\nLisa Simpson\, CPA\, CGMA \nLisa is Vice President – Firm Services for the AICPA. She leads the Private Companies Practice Section (PCPS)\, Firm Relationship Management\, Diversity & Inclusion\, Young Member Initiatives\, Technical Hotline and Center for Plain English Accounting. Her teams build and manage relationships with practitioners in all size firms\, creating awareness of changing trends that impact CPA firm success and providing resources and insights to enable firms to harness opportunities for the profession.  Her teams create innovative programs and engagement strategies to engage a diverse pipeline of current and future CPAs \nSince 2020 Lisa has been engaging with thousands of CPAs and business owners as a co-host of the award-winning AICPA Town Hall Series. She has been named in the top 100 Most Influential People in Accounting by Accounting Today since 2020. \nLisa began her career with EY gaining audit and tax experience in her six years with the firm. She then worked for a small firm in Lexington\, Kentucky for five years. Lisa has 20+ years of industry experience as well\, having served as the CFO for non-profit and for-profit organizations before joining the AICPA in 2012. \nLisa graduated from Eastern Kentucky University and is licensed as a CPA in NC and KY. \nMelanie Lauridsen \nMelanie Lauridsen is the AICPA Vice President of the Tax Policy & Advocacy team in Washington\, DC. In this position\, she is responsible for the review\, formulation\, and submission of federal tax technical and policy recommendations to Congress\, the Treasury Department\, and the Internal Revenue Service. Prior to her current role she also worked on the AICPA Tax Practice & Ethics team determining strategic direction for resources\, education\, and materials necessary for CPAs to be recognized as the premier providers of tax services. Before working at the AICPA\, she also worked at PwC and then Argy\, Wiltse and Robinson. She has a Bachelor of Economics from Brigham Young University and a Masters in Accountancy from George Washington University.
URL:https://accountingmarketing.org/event/aam-aicpa-webinar-beneficial-ownership-information-boi/
CATEGORIES:Virtual
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240228T130000
DTEND;TZID=America/Kentucky/Louisville:20240228T140000
DTSTAMP:20240123T211539Z
CREATED:20240123T211539Z
LAST-MODIFIED:20240123T211539Z
UID:7436-1709125200-1709128800@accountingmarketing.org
SUMMARY:AAM High! Webinar: From Hype to Practical Application: AI for Accounting Marketers
DESCRIPTION:Are you struggling to effectively use AI in your marketing workflow? \nWhether you’re a solo marketer or a member of a marketing team\, AI and AI-powered tools should be an essential part of your toolkit. Learning how to use these tools to complete various marketing tasks is the key. \nIn this webinar\, you’ll: \n\nLearn how to use AI to tackle specific marketing use cases.\nLearn advanced prompt techniques to get the results you want.\nHear from two marketing colleagues about how they are utilizing AI.\nReceive a spreadsheet of prompts showcased in the webinar that you can use later.\n\nLeading the webinar is Don Breckenridge\, a recognized AI expert\, and partner at Marketing by Numbers. Joining Don are Sarah Stage from Insero and Laura Metz from HCVT\, who will share how they are using AI in their firm’s day-to-day marketing efforts. \nJoin us for this fast-paced\, value-packed webinar that leaves you with tools you can use right away. \nSpeakers\nDon Breckenridge | Marketing by Numbers \nDon is a partner and co-founder of Marketing by Numbers\, the only AI-powered marketing platform designed specifically for accounting firms. \nThe platform helps firms leverage thought leadership to showcase their expertise\, educate clients and prospects\, and generate intelligent conversions that result in new engagements. Small firms with no marketing resources can use the hands-off automated service\, whereas larger firms are able to utilize the platform’s hands-on features. The result for all firms is a streamlined marketing process that helps drive growth. \nDon is also the founder of The AI Advisor\, a site where professionals in the accounting industry can learn\, share\, and connect with others about advances and applications of AI. \nLaura Metz | HCVT LLP \nLaura Metz is a marketing professional with over 10 years of experience in the accounting industry\, focusing on the “people” element of tax\, audit\, and accounting. She is currently serving as senior growth manager for HCVT\, working to develop and implement the firm’s growth strategy\, supporting the firm\, industry niches\, and service lines. \n  \nSarah Stage | Insero \nSarah is the Director of Marketing at Insero & Co. CPAs and has over 15 years of experience helping businesses and nonprofit organizations grow. She works collaboratively with clients and partners to develop effective marketing strategies to help reach their individual goals. Sarah strives to help connect businesses\, nonprofit organizations\, and government agencies with the right services and providers to meet their needs.
URL:https://accountingmarketing.org/event/aam-high-webinar-from-hype-to-practical-application-ai-for-accounting-marketers/
CATEGORIES:AAM High Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240306T140000
DTEND;TZID=America/Kentucky/Louisville:20240306T150000
DTSTAMP:20240304T173122Z
CREATED:20240129T183849Z
LAST-MODIFIED:20240304T173122Z
UID:7468-1709733600-1709737200@accountingmarketing.org
SUMMARY:DEI Webinar: Understanding Neurodiversity & How It Impacts Individuals & Teams
DESCRIPTION:Neurodiversity\, a dimension of diversity\, refers to the natural variation in our brain’s wiring. This can lead to different ways of thinking\, processing information\, learning\, and behaving. Understanding neurodiversity is key to overcoming bias and negative perceptions that these differences are impairments or deficits. While some of these differences may pose challenges\, others can significantly boost abilities\, introducing specialized skills to the workplace. \nIn this session\, we will explain what neurodiversity is and the different ways it can affect how we think\, learn\, communicate and work. We will look at different neurological conditions and discuss how they might impact individuals in the workplace. We will identify practical strategies to support neurodiverse employees\, to foster a safe and supportive work environment. We will share how understanding these different ways of processing information can lead to more successful internal and external communication and allow teams to build on the strengths of colleagues and business developers. Attendees will leave with a deeper understanding of – and appreciation for – how neurodiversity can enrich teams and organizations. \nLearning Objectives:\n\nUnderstand the fundamentals of neurodiversity and why it matters\nIdentify strategies to support neurodiverse employees\nExplore strategies to improve communications across different thinking and processing styles\n\nSpeakers\n\nJina Etienne\n \nJina Etienne\, CPA\, CGMA\, CDE® (Certified Diversity Executive)\, is CEO of Etienne Consulting\, LLC\, a DEI consultancy practice specializing in helping clients to identify\, develop\, and execute on learning programs and strategies initiatives to align business priorities\, organizational goals and strategic vision through the lens of fearless inclusion\, which is the freedom to be yourself and creating space for others to do the same. She practices and teaches fearless inclusion to empower organizations and teams to cultivate a culture of belongingness where people engage differently\, individual thinking has changed and connectivity boosts engagement\, productivity and performance. \nShe facilitates programs on leadership development\, conscious communications\, inclusive leadership\, cultural awareness and inclusivity that are centered on self-awareness and authenticity as the foundation for cultivating inclusion and fostering belonging. Jina is a storyteller and draws from her unique background and mix of work experiences to offer examples and share insights designed to increase awareness\, appreciation for and understanding of the benefits of inclusivity in diverse organizations. That experience is drawn from her 34+ year career as an entrepreneur\, business advisor and consultant\, and C-Suite leader. \nJina is a content partner with the Massachusetts Society of CPAs\, Transformation Alliance Partner (TAP) with the Center for Accounting Transformation (CAT)\, an author and trainer with Becker Professional Education and Thought Leader with the Business Learning Institute (BLI). \nIn her spare time\, she enjoys jigsaw puzzles and Sudoku\, loves chocolate\, and appreciates a really good cup of coffee. She is a die-hard fan of Arsenal FC (#COYG)\, a Peloton enthusiast (#FearlesslyMe on the LB) and loves Formula 1. She lives in Silver Spring\, Maryland\, with her husband\, two sons\, and Doug\, their American bulldog.
URL:https://accountingmarketing.org/event/dei-webinar-understanding-neurodiversity-how-it-impacts-individuals-teams/
CATEGORIES:Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240312T113000
DTEND;TZID=America/Kentucky/Louisville:20240312T123000
DTSTAMP:20240110T145512Z
CREATED:20240104T134104Z
LAST-MODIFIED:20240110T145512Z
UID:7256-1710243000-1710246600@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nHosted by the Member Growth Committee. \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-call-9-copy/
CATEGORIES:New Member Welcome Call
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240313T130000
DTEND;TZID=America/Kentucky/Louisville:20240313T134500
DTSTAMP:20240131T192618Z
CREATED:20240131T181413Z
LAST-MODIFIED:20240131T192618Z
UID:7473-1710334800-1710337500@accountingmarketing.org
SUMMARY:AAM High! Webinar: Maximizing CRM Impact: Real-World Examples for Firm Growth
DESCRIPTION:This webinar is designed for members seeking new ways to leverage their CRM systems to help achieve firm goals. Join us for three live demonstrations by highly respected industry insiders showing practical applications they’re using in their firms today. In response to member feedback requesting high-impact education in shorter durations\, we’re excited to present a 45-minute webinar packed with valuable insights. \nRe-Engaging Subscribers: Rachel Pomeani from Clearly Rated will share her company’s journey in re-engaging subscribers\, including email blasts and subject lines\, the best and the worst reported metrics\, and the new revenue attributed by this initiative. \nDrip Emails and Mid-Funnel Educational Materials: Sean Sullivan from RedPath CPAs will walk us through how his firm uses drip emails with mid-funnel educational materials\, assigns lead scores\, and prompts salespeople to take action through CRM workflows. \nSales Pipeline Optimization: Rachael McGrew from Landmark CPAs will show her firm’s CRM sales pipeline\, showing how leads and website form submissions are added to the first step deal phase and the expected revenue in each stage of the pipeline based on historical win rates.\nSpeakers\n \nRachael McGrew | Business Development Director at Landmark CPAs \nRachael McGrew is the Business Development Director for Landmark CPAs\, one of the largest accounting firms in Arkansas. In her m \nultifaceted role\, she oversees the firm’s marketing and business development strategy\, manages internal and external communications\, maintains the firm’s social media and web presence\, and plans and executes firm events and community outreach programs. She also assists with mergers and acquisitions\, coordinates recruiting campaigns\, and serves on industry association committees. \nRachael is a graduate of the Leadership Fort Smith program and has been recognized as a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She holds a Bachelor of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. \nIn addition to her professional responsibilities\, Rachael is an active member of the Association of Accounting Marketing (AAM)\, where she serves on the Board of Directors\, leads an AAM Circle focused on HubSpot\, and is a member of the AAM Minute committee. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. \nOutside of her professional life\, Rachael is married to an entrepreneur and they have a teenager who is active in volleyball. Her diverse professional experience\, leadership roles\, and community involvement make her a valuable asset in the field of business development in the accounting industry. \nSean M. Sullivan | Marketing Director at Redpath and Company \nSean Sullivan is a seasoned marketing professional with a strong background in both creative and strategic marketing initiatives. He currently serves as the Director of Marketing at Redpath and Company\, a leading accounting and advisory firm. \nSean’s key areas of expertise include lead generation and new customer acquisition\, content development\, project management\, art direction\, and multi-channel campaign implementation. He is a process-oriented strategic thinker\, adept at translating ideas and key messages into actionable insights and effective customer-focused marketing communications. \nPrior to joining Redpath and Company\, Sean served as a Marketing Account Manager at C.H. Robinson. In this role\, he balanced a number of responsibilities including driving revenue growth\, building brand awareness\, utilizing multi-channel marketing tactics\, and leading high profile\, cross-functional projects such as brand integrations and global tagline development. \nSean holds a Bachelor of Fine Arts (B.F.A.) in Graphic Design from the University of Minnesota and has completed HubSpot Inbound Marketing training courses. He served as president of the AAM Minnesota Chapter from 2019-2022. His ability to balance creative and strategic initiatives allows him to drive growth and brand awareness effectively. \n \nRachel Pompeani | Growth Marketing Manager at ClearlyRated \nRachel Pompeani is a seasoned marketing professional with over a decade of experience in the field. She currently serves as the Growth Marketing Manager at ClearlyRated\, a satisfaction survey program designed for B2B service firms\, a position she has held since July 2021. \nRachel has built a diverse and extensive career in the field of marketing. Over the years\, she has held various marketing positions in both B2B and B2C markets and her dynamic career trajectory reflects her expertise and commitment to the field of marketing. \nRachel’s responsibilities at ClearlyRated are diverse and include digital marketing\, content management\, email communication\, graphic creation\, and is on the industry expansion team to further grow ClearlyRated. She also spends much of her time working in Hubspot for marketing automation\, lead generation\, and contact management. \nRachel holds a Bachelor of Science (B.S.) degree in Communications and Marketing from Ohio University. \nIn addition to her professional responsibilities\, Rachel is an active member of the Association of Accounting Marketing (AAM)\, where she co-chairs the AAM Minute Committee. \nModerator\nAlison Simons | Simons Marketing \nFor seven great years\, Alison was the head of marketing for a regional CPA firm in Greater Boston where she would joke “if it’s not an audit or a tax return\, it crosses my desk.”  She was responsible for branding and online marketing\, recruiting and firm culture\, business development and proposals\, and more.  In 2013 she founded Simons Marketing and attracted a team of really amazing people to work with CPA firms and wealth management firms across the US. Alison is a member of the AAM\, BDO Alliance\, and MassCPAs.
URL:https://accountingmarketing.org/event/aam-high-webinar-maximizing-crm-impact-real-world-examples-for-firm-growth/
CATEGORIES:AAM High Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240320T140000
DTEND;TZID=America/Kentucky/Louisville:20240320T144500
DTSTAMP:20240212T145435Z
CREATED:20240110T200708Z
LAST-MODIFIED:20240212T145435Z
UID:7342-1710943200-1710945900@accountingmarketing.org
SUMMARY:Virtual Campfire: Data Analytics
DESCRIPTION:Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you’re just starting or looking to refine your skills\, we’ll discuss how to make sense of data and use it effectively in marketing campaigns. Join us for a collaborative discussion on making data a key part of your marketing toolkit. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-data-analytics/
CATEGORIES:Virtual Campfire
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240410T130000
DTEND;TZID=America/Kentucky/Louisville:20240410T140000
DTSTAMP:20240410T165604Z
CREATED:20240325T204511Z
LAST-MODIFIED:20240410T165604Z
UID:7698-1712754000-1712757600@accountingmarketing.org
SUMMARY:Business Development Roundtable: Motivating and Engaging Technical Professionals in the Sales Process
DESCRIPTION:The Business Development Roundtable will focus on the strategies and techniques to motivate and engage accounting professionals in the sales process. This interactive session will discuss the role of accounting professionals in the sales process\, how BD professionals can effectively communicate the value of sales efforts to them\, and ways to create engagement and accountability for business development activities. The roundtable format will provide a dynamic and interactive environment that encourages participation from all attendees. \nPanelists\nChris Fifis | Grassi\n\nChris Fifis is the Director of Business Development for Grassi.  With Chris as a member of Grassi’s leadership team\, the firm’s clients and prospects can expect to gain insightful guidance to help align the many advisory resources available at Grassi with their goals and business objectives.  Chris works closely with the firm’s professionals to cultivate new business opportunities and further the growth of both Grassi’s practice areas and the clients they serve. \nChris received a bachelor’s degree in marketing from Philadelphia University. \n\nJeff Jacobs | Wilkins Miller\n\nAs the Director of Development for Wilkins Miller\, one of the top 400 accounting firms in the Southeast\, Jeff spearhead’s initiatives aimed at firm growth and enhancing market footprint. In addition to his work at the firm Jeff extends his expertise to the broader accounting community by consulting with other firms in crafting growth strategy and individual business development plans. \n\n\n\n\nFacilitator\nAlex Drost | Connection Builders\n 
URL:https://accountingmarketing.org/event/business-development-roundtable-motivating-and-engaging-technical-professionals-in-the-sales-process/
CATEGORIES:Business Development Roundtable,Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240417T140000
DTEND;TZID=America/Kentucky/Louisville:20240417T144500
DTSTAMP:20240212T145410Z
CREATED:20240110T201549Z
LAST-MODIFIED:20240212T145410Z
UID:7345-1713362400-1713365100@accountingmarketing.org
SUMMARY:Virtual Campfire: Content Marketing
DESCRIPTION:Dive into the dynamic world of content marketing\, surveying a variety of formats and content types for each phase of the client journey. Together\, we’ll delve into innovative content strategies\, killer storytelling techniques\, and the art of creating valuable\, client-centric content that drives results. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-content-marketing/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240423T130000
DTEND;TZID=America/Kentucky/Louisville:20240423T140000
DTSTAMP:20240402T181610Z
CREATED:20240402T181546Z
LAST-MODIFIED:20240402T181610Z
UID:7728-1713877200-1713880800@accountingmarketing.org
SUMMARY:Volunteer Appreciation Week Open House
DESCRIPTION:Join us for a special event celebrating the heart of our organization – our incredible volunteers! In honor of Volunteer Appreciation Week\, AAM is hosting an exciting Volunteer Open House! Get ready for an event full of fun and camaraderie as we play “Guess Who” trivia and mingle with our amazing volunteers. Plus\, there’s a chance to win fantastic gift cards! Whether you’re a seasoned volunteer or considering joining our volunteer team\, this is the perfect opportunity to connect\, learn more about AAM\, and discover how you can make a difference. Mark your calendars and join us for this special event!
URL:https://accountingmarketing.org/event/volunteer-appreciation-week-open-house/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://accountingmarketing.org/wp-content/uploads/2024/04/AAM-2024-Volunteers-Week_Connect_750x310.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240507T113000
DTEND;TZID=America/Kentucky/Louisville:20240507T123000
DTSTAMP:20240110T145607Z
CREATED:20240110T145524Z
LAST-MODIFIED:20240110T145607Z
UID:7328-1715081400-1715085000@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nHosted by the Member Growth Committee. \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-call-9-copy-copy-2/
CATEGORIES:New Member Welcome Call
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240529T140000
DTEND;TZID=America/Kentucky/Louisville:20240529T144500
DTSTAMP:20240212T145350Z
CREATED:20240122T181730Z
LAST-MODIFIED:20240212T145350Z
UID:7411-1716991200-1716993900@accountingmarketing.org
SUMMARY:Virtual Campfire: Key Takeaways from AAM Summit
DESCRIPTION:Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned\, the strategic goals we set for the conference\, and most importantly\, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences\, discuss our collective learning\, and explore actionable steps to integrate these newfound strategies into our everyday marketing practices. Let’s come together to translate our summit experiences into tangible benefits for our firms and clients. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-keytakeawaysfromaamsummit/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240619T140000
DTEND;TZID=America/Kentucky/Louisville:20240619T144500
DTSTAMP:20240212T145323Z
CREATED:20240122T182046Z
LAST-MODIFIED:20240212T145323Z
UID:7414-1718805600-1718808300@accountingmarketing.org
SUMMARY:Virtual Campfire: Cross-Selling
DESCRIPTION:Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting\, incentivizing\, and reporting on cross selling successes. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-cross-selling/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240620T140000
DTEND;TZID=America/Kentucky/Louisville:20240620T150000
DTSTAMP:20240603T180748Z
CREATED:20240603T180748Z
LAST-MODIFIED:20240603T180748Z
UID:7986-1718892000-1718895600@accountingmarketing.org
SUMMARY:AAM DEI Webinar: Considerations for Integrating and Supporting Remote Employees in your Culture
DESCRIPTION:Has your company decided to keep the work from home model in place? Do you now have the option to work a hybrid schedule\, working just a few days a week in the office? Are you starting to work with more international third-party companies? In this session\, we will investigate the potential biases in comparing remote workers to in-office employees\, and how biases can be overcome to develop a shared company culture across platforms. We will discuss strategies for genuinely supporting all workers\, including those coming from different background and regions. Key takeaways from this session include how to meet the needs of remote employees\, how to utilize varied backgrounds to your company’s advantage\, and who to involve in cultivating company culture. \nModerator\nCJ Close | Senior Communications Specialists\, Clark Nuber \nCJ works in the Growth and Creative Services group at Clark Nuber\, a Top 100 Accounting Firm. She is responsible for both internal and external development in which she produces proposals\, manages social media\, creates educational resources and articles\, writes\, and distributes newsletters\, and more. Her background in writing and DEI-focused initiatives provides her with the opportunity to make a conscious difference every day. \nSpeakers\nEric Majchrzak | CEO/Principal\, BeachFleischman \nEric is responsible for the firm’s strategic direction while meeting the mission\, vision\, and values. He motivates and inspires team members to drive innovation and transformation so that the firm enhances its competitive advantage in providing value to clients. He also oversees the growth and success of BeachFleischman’s subsidiaries\, joint ventures\, and partnerships. \n  \n  \nJennifer Mitchell\, CPA\, MS Tax\,| Founder & CEO\, Account Sense \nAccount Sense represents the culmination of her professional mission to advise\, educate\, and inspire individuals and businesses toward achieving their unique vision of success. As a tax consultant and business development advisor\, Jennifer gets to fulfill her mission every day\, helping fellow business owners reduce their stress and achieve their goals. She relishes her role as mentor to the Account Sense staff\, growing as a leader herself\, and creating a modern firm with a concierge-style approach to delivering services. \nJack Kolmansberger | Chief Growth Officer\, Herbein \nJack serves as the firms Chief Growth Officer at Herbein + Company\, Inc.\, one of Pennsylvania’s leading regional certified public accounting firms. His responsibilities at Herbein include branding initiatives\, promoting a firm-wide marketing culture across multiple offices\, increasing process efficiencies\, and directing new business development.
URL:https://accountingmarketing.org/event/aam-dei-webinar-considerations-for-integrating-and-supporting-remote-employees-in-your-culture/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240625T110000
DTEND;TZID=America/Kentucky/Louisville:20240625T113000
DTSTAMP:20240606T130814Z
CREATED:20240606T130223Z
LAST-MODIFIED:20240606T130814Z
UID:7989-1719313200-1719315000@accountingmarketing.org
SUMMARY:Member Appreciation Week: Nervous System Reset with Microbreaks
DESCRIPTION:Celebrate Member Appreciation Week with us by taking care of our greatest resource… YOU! Join us for a virtual wellness workshop to learn about the stress response and how it affects your nervous system! Discuss the concept of micro-breaks as a stress management tool and experience movement & mindfulness techniques to use throughout the day to reset your nervous system quickly. Leave with techniques to start using on your own that day to regulate your nervous system! Beginners welcome. Mat suggested\, if hard floors. \nAbout the Instructor: Tiffany Lord is a Corporate Yoga Coach and Stress Management Expert who founded Love + Asana to help busy professionals feel more resilient and empowered in their wellness. Her all-levels\, accessible approach to physical and mental health allows employees to easily learn and implement healthy habits during their work day…and feel the benefits ripple out into all areas of life. \nShe is an E-RYT and Continuing Education Provider with the Yoga Alliance\, as well as a 500-hour Yoga Medicine® Therapeutic Specialist. Her expertise includes resilience\, stress management and yoga for Migraine. Tiffany has published wellness articles in fyi50+\, CO Yoga + Life\, and she is the author of multiple “Get With Gratitude” journals based on her online workshop series for resiliency through a grateful mindset.
URL:https://accountingmarketing.org/event/nervous-system-reset/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://accountingmarketing.org/wp-content/uploads/2024/06/MemberAppWeek_750x310.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240626T130000
DTEND;TZID=America/Kentucky/Louisville:20240626T133000
DTSTAMP:20240626T153823Z
CREATED:20240606T133405Z
LAST-MODIFIED:20240626T153823Z
UID:7997-1719406800-1719408600@accountingmarketing.org
SUMMARY:Member Appreciation Week: Lunch & Learn with the 2024 AAM Marketer of the Year
DESCRIPTION:AAM’s Marketer of the Year (MOY) award honors a marketer who has demonstrated exemplary performance in the accounting marketing profession. Join us on June 26 at 1:00 pm ET as Luke LaChance\, AAM’s 2023 MOY\, leads an interactive discussion with AAM’s 2024 MOY Stacy Dreher. Here\, you’ll learn more about Stacy’s role in the strategic growth of James Moore & Co. as well as her take on emerging technology for accounting growth. The first 50 who register will receive $15 DoorDash gift cards\, so register now to secure your spot! \n\n2024 Marketer of the Year – Stacy Dreher\n \nAs the Director of Practice Growth\, Stacy is responsible for driving firm growth by overseeing marketing\, business development\, and segment growth initiatives. Her approach to leadership involves transforming challenges into opportunities\, whether it’s enhancing the firm’s competitive position\, leveraging technology\, or refining sales and digital marketing strategies. She is committed to ensuring the firm meets and exceeds its growth objectives by developing a high-performing growth team\, driving strategic initiatives\, and continuously adapting to the evolving landscape of the accounting industry. \n 
URL:https://accountingmarketing.org/event/member-appreciation-week-lunch-learn-with-the-2024-aam-marketer-of-the-year/
CATEGORIES:Virtual
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240627T130000
DTEND;TZID=America/Kentucky/Louisville:20240627T133000
DTSTAMP:20240606T130714Z
CREATED:20240606T130714Z
LAST-MODIFIED:20240606T130714Z
UID:7992-1719493200-1719495000@accountingmarketing.org
SUMMARY:Member Appreciation Week: Desk Stretches for Better Posture
DESCRIPTION:Celebrate Member Appreciation Week with us by taking care of our greatest resource… YOU! Join us for gentle stretches you can do right at your desk to release tension and reset your posture. Melt away any remaining stress with a quick\, guided meditation set to calming music. Leave feeling relaxed and focused! Beginners welcome. No props needed. \nAbout the Instructor: Tiffany Lord is a Corporate Yoga Coach and Stress Management Expert who founded Love + Asana to help busy professionals feel more resilient and empowered in their wellness. Her all-levels\, accessible approach to physical and mental health allows employees to easily learn and implement healthy habits during their work day…and feel the benefits ripple out into all areas of life. \nShe is an E-RYT and Continuing Education Provider with the Yoga Alliance\, as well as a 500-hour Yoga Medicine® Therapeutic Specialist. Her expertise includes resilience\, stress management and yoga for Migraine. Tiffany has published wellness articles in fyi50+\, CO Yoga + Life\, and she is the author of multiple “Get With Gratitude” journals based on her online workshop series for resiliency through a grateful mindset.
URL:https://accountingmarketing.org/event/member-appreciation-week-desk-stretches-for-better-posture/
CATEGORIES:Virtual
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240709T113000
DTEND;TZID=America/Kentucky/Louisville:20240709T123000
DTSTAMP:20240110T145711Z
CREATED:20240110T145639Z
LAST-MODIFIED:20240110T145711Z
UID:7331-1720524600-1720528200@accountingmarketing.org
SUMMARY:New Member Welcome Call
DESCRIPTION:So you’ve joined the Association for Accounting Marketing… Now what? \nJoin us for an open discussion about what it means to be an AAM member at our New Member Welcome! \nThis call will provide an opportunity for you to: \n– Connect with other new members\n– Review member benefits\n– Learn about AAM Connect\, the online members only platform which offers a wealth of tools and information\n– Ask questions and have an open discussion \nHosted by the Member Growth Committee. \nWe look forward to connecting with you!
URL:https://accountingmarketing.org/event/new-member-welcome-call-9-copy-copy-2-copy/
CATEGORIES:New Member Welcome Call
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/New-Member-500-pixels.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240717T140000
DTEND;TZID=America/Kentucky/Louisville:20240717T144500
DTSTAMP:20240429T174330Z
CREATED:20240429T174226Z
LAST-MODIFIED:20240429T174330Z
UID:7829-1721224800-1721227500@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Tech Stack
DESCRIPTION:Explore the foundational tools and technologies that power effective marketing in our upcoming session on the Marketing Tech Stack. Join us as we dive into discussions on choosing the right tools\, integrating systems\, and leveraging technology to streamline operations and enhance engagement. Whether you’re looking to optimize your current setup or build a tech stack from the ground up\, this session will provide valuable peer-shared experiences to help you make informed decisions. \nFacilitators \n\nRaissa Evans\, Weaver\nAlyson Fieldman\, RockIt Results\nKelsey Brewer\, McGuire Sponsel
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-tech-stack/
CATEGORIES:Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240723T120000
DTEND;TZID=America/Kentucky/Louisville:20240723T130000
DTSTAMP:20240716T145751Z
CREATED:20240716T145751Z
LAST-MODIFIED:20240716T145751Z
UID:8090-1721736000-1721739600@accountingmarketing.org
SUMMARY:AAM State of the Association Town Hall
DESCRIPTION:The Association for Accounting Marketing (AAM) invites members to participate in an upcoming State of the Association Town Hall to learn what AAM has accomplished in the past year\, as well as the vision for the future. \nAgenda \nWelcome and State of the Association – Rhonda Clark\, AAM Executive Director \n2023 Achievements – Courtney Kiss\, AAM President \nFinance Update – Luke LaChance\, AAM Treasurer \nFuture of AAM – Nicola Fleming\, AAM President-Elect \nThe Town Hall will conclude with a Q&A session. Questions will be accepted in advance. Please send your questions to info@accountingmarketing.org by Friday July 19. \n 
URL:https://accountingmarketing.org/event/aam-state-of-the-association-town-hall-2/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20240730T130000
DTEND;TZID=America/Kentucky/Louisville:20240730T140000
DTSTAMP:20240719T141600Z
CREATED:20240715T173704Z
LAST-MODIFIED:20240719T141600Z
UID:8088-1722344400-1722348000@accountingmarketing.org
SUMMARY:AAM High! Webinar: Adapting Your Business Development and Marketing to Changing Buyer Behavior
DESCRIPTION:Buyer behavior is evolving at an unprecedented pace\, prompting accounting firms to swiftly adapt their business development and marketing strategies. Yet\, amid these changes\, where are the prevailing trends directing us? \nJoin us on Tuesday\, July 30th for a live\, interactive webinar as Hinge’s Will Casserly facilitates a research-guided discussion on adapting to changing buyer behavior with Angele Fox\, Growth Marketing Director at CBIZ. They’ll utilize primary research on the accounting buyers and the fastest growing accounting firms to provide practical insights you can use in your marketing and business development planning. \nIf you’re looking for strategic insights grounded in the latest buyer research\, don’t miss this exciting webinar that is free to AAM members! \nWhat you’ll learn: \n\nHow accounting buyer behavior shifted over time\nHow today’s buyers search for and evaluate accounting and financial services firms\nHow to high growth firms are adapting to the changing environment\nHow to stay relevant during times of intense change\n\nPresenters\n \n \nWill Casserly | Account Director at Hinge \nWill works with Hinge’s accounting and financial services clients to achieve their strategic\, brand visibility and growth objectives. His business development experience over 25 years spans in-house marketing departments\, agency work\, communications\, media and public relations\, graphic design\, video production and more. You can connect with him on LinkedIn here at https://www.linkedin.com/in/willcasserly/. \n\n  \nAngele Fox | Growth Marketing Director at CBIZ \nAngele Fox is a seasoned marketing and growth leader with more than 17 years of diverse experience\, including strategy\, analysis\, product/marketing\, and operations. As the Growth Marketing Director at CBIZ\, she leads marketing for the National Advisory lines\, creating strategies that drive revenue growth through strategic marketing\, team building\, and analytics. Angele excels in leveraging digital communication platforms and creating impactful thought leadership content\, resulting in significant increases in marketing qualified leads and brand positioning. \nThroughout her career\, Angele has been recognized for optimizing marketing operations and delivering detailed market analyses. Her leadership and expertise in fostering cross-functional collaboration have consistently achieved outstanding results\, making her a highly respected leader.
URL:https://accountingmarketing.org/event/aam-high-webinar-adapting-your-business-development-and-marketing-to-changing-buyer-behavior/
CATEGORIES:AAM High Webinar
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Webinar-500-pixels.jpg
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