BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The Association for Accounting Marketing - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://accountingmarketing.org
X-WR-CALDESC:Events for The Association for Accounting Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Kentucky/Louisville
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20221116T140000
DTEND;TZID=America/Kentucky/Louisville:20221116T144500
DTSTAMP:20220705T220019Z
CREATED:20220427T220155Z
LAST-MODIFIED:20220705T220019Z
UID:634-1668607200-1668609900@accountingmarketing.org
SUMMARY:Virtual Campfire: Seat at the Table
DESCRIPTION:How do you earn\, or expand\, your influence with leadership on marketing strategy? What does it really mean to have “a seat at the table”? In what way can AAM and our community help each other build respect\, credibility\, approval and expanded budgets and resources? \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-seat-at-the-table/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20221019T140000
DTEND;TZID=America/Kentucky/Louisville:20221019T144500
DTSTAMP:20220921T174840Z
CREATED:20220427T215322Z
LAST-MODIFIED:20220921T174840Z
UID:628-1666188000-1666190700@accountingmarketing.org
SUMMARY:Virtual Campfire: Client Data
DESCRIPTION:Accountants and advisors are often positioned at the heart of business decision-making and core processes\, giving us access to a wealth of data useful to marketing strategy. What are we capturing\, and how? Is this data allowing us to do a lifecycle analysis or is it stuck in disparate systems? Are we using it to target clients and segment our messaging? We’ll discuss how it’s been useful and what the challenges have been in using client data to grow and retain our client base. \nSME \nSarah Johnson Dobek is president and founder of Inovautus Consulting\, a national consulting firm that develops strategies\, programs\, and training designed to help accounting firms grow faster and in the right direction. \nPrior to forming Inovautus\, Sarah was the Director of Marketing for a Chicago-based accounting firm and the Director of Consulting Services at PDI Global\, where she learned the nuts and bolts of public accounting firms and the importance of aligning marketing\, people\, and practice management strategies to achieve growth. \nHaving been named a “Top 100 Most Influential Person” eight times by Accounting Today and a “Top 20 Under 40 Vendor” three times by CPA Practice Advisor\, Sarah is without a doubt glued into the profession. Living and breathing her passion\, she is also a member and former board member of the Association for Accounting Marketing (AAM)\, past president and member of the CPA Consultants Alliance\, and president of CPAsNET\, an internationally affiliated association. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-client-data/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220921T140000
DTEND;TZID=America/Kentucky/Louisville:20220921T144500
DTSTAMP:20220816T153624Z
CREATED:20220427T215050Z
LAST-MODIFIED:20220816T153624Z
UID:626-1663768800-1663771500@accountingmarketing.org
SUMMARY:Virtual Campfire: Service Line Innovations
DESCRIPTION:Professional services are constantly evolving to respond to demand\, market fit and regulatory changes. As friendly competitors\, there’s often opportunities to play on each other’s strengths. We’ll do a deep dive into what service line innovations have come out of gaps to meet the market demand – from developing new service lines\, to new modes of delivery and how we identify and tackle cross-selling opportunities. \nSME \nAbout Katie \nKatie Tolin founded CPA Growth Guides after a decades-long in-house marketing career that saw her named Accounting Marketer of the Year\, one of the Top 100 Most Influential People in Public Accounting and one of the Most Powerful Women in Accounting. She was also inducted into the Accounting Marketing Hall of Fame\, is a former president of the Association for Accounting Marketing and is a contributing author to “Bull’s-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs.” \nThroughout her career working with local\, regional and national professional services firms\, she has developed several highly successful programs notable for innovation\, data-driven marketing strategies and measurable success in moving firms forward. Today she works as a consultant or an outsourced chief growth officer helping firms connect the dots between strategy and action to ensure they receive a positive ROI in the areas of marketing\, business development\, product management/innovation and client experience. \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-service-line-innovations/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220817T140000
DTEND;TZID=America/Kentucky/Louisville:20220817T144500
DTSTAMP:20220708T213216Z
CREATED:20220427T214657Z
LAST-MODIFIED:20220708T213216Z
UID:619-1660744800-1660747500@accountingmarketing.org
SUMMARY:Virtual Campfire: Internal Communications
DESCRIPTION:Clear internal communication has never been more critical than now with managing more remote workers while trying to maintain a strong culture that attracts and retains talent. Do you have an intranet\, and what role does it play in internal communication? Have you recruited internal ambassadors? Are there regular newsletters or digital streams\, and what type of events are designed for internal communication? \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-internal-communications/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220720T140000
DTEND;TZID=America/Kentucky/Louisville:20220720T144500
DTSTAMP:20220708T213203Z
CREATED:20220427T214318Z
LAST-MODIFIED:20220708T213203Z
UID:616-1658325600-1658328300@accountingmarketing.org
SUMMARY:Virtual Campfire: Celebrations
DESCRIPTION:Marketers are often change agents in accounting firms and thus we are focused on fixing things\, improving things and identifying ways our firms can do better. Sometimes we can lose sight of the need and importance of celebrating the things that are done well and the people doing them. During this July campfire\, we want to hear all the ways in which you’re CELEBRATING in your firm – client wins\, promotions\, incentive programs\, office parties\, etc. After this event\, for the rest of the year\, let’s focus on how we can celebrate even the smallest of accomplishments\, because being recognized and celebrated breeds motivation – and there’s no better place for cheerleading than in the marketing department! Gooooooo Team! \nFacilitators \nRaissa Evans \nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant \nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-celebrations/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20220615T140000
DTEND;TZID=America/Kentucky/Louisville:20220615T144500
DTSTAMP:20220708T213539Z
CREATED:20220427T184506Z
LAST-MODIFIED:20220708T213539Z
UID:611-1655301600-1655304300@accountingmarketing.org
SUMMARY:Virtual Campfire: Marketing Mix
DESCRIPTION:Cutting through the noise to reach our potential customer can be an uphill battle. How have you changed your overall marketing mix to effectively bring your services to market? How has demand for hybrid events changed our tactics\, where is fatigue being seen for different channels or tactics\, and is there anything new and different? \nFacilitators\nRaissa Evans\nRaissa joined Weaver as head of digital and lead gen in 2020\, a full-service national CPA and advisory firm. She began her early career in the technology industry\, then spent 12 years as head of marketing at PKF Texas\, a firm recognized as a market-leader by its peers due to many industry firsts\, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. \nAs a pioneer of digital strategy for professional services for more than 20 years\, Raissa’s led digital transformations in marketing technology\, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy\, marketing operations\, digital performance and the like. \nShe hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011\, was named “One to Watch” by Accounting Today’s Top 100 Most Influential in Accounting\, is Past President of Houston’s Interactive Marketing Association\, and founder of non-profit Celtic Valor\, which awards scholarships to veterans. \nAmanda Sturdevant\nAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC)\, a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners\, Amanda provides strategic marketing counsel to the firm’s management team\, manages all forms of marketing communications\, plans conferences and events\, trains firm professionals on marketing and business development topics and more. During her time at True Partners\, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business. \nAmanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons. \nAmanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn. 
URL:https://accountingmarketing.org/event/virtual-campfire-marketing-mix/
CATEGORIES:Virtual,Virtual Campfire
ATTACH;FMTTYPE=image/jpeg:https://accountingmarketing.org/wp-content/uploads/2022/07/Virtual-Campfire-500-pixels.jpg
ORGANIZER;CN="Emily Hensler":MAILTO:heather@accountingmarketing.org
END:VEVENT
END:VCALENDAR